The Real Estate business has changed in the last twenty years. Not fundamentally, of course. It’s still about communicating effectively with people. But, the technology of computers and the internet have changed the way we do business in a variety of ways.
The business is still about communicating effectively, which is ironic when you consider how confusing all the options can be. You, like so many other people, may be overwhelmed by technology marketing aimed at everyone and no one all at the same time.
Do I need a smart phone? Do I need a tablet? What is an app and which apps should I get? What about a website? A blog? Do I have to use Twitter? Why do I need a Facebook business page when I already have a Facebook page? How do I send a text message?
If you’re not asking the questions above, chances are you did at one time. Chances are even better that you’ve heard Real Estate professionals asking those questions.
Take Your Time. If you’ve been in business for any amount of time, you probably don’t need to rush into adopting new technology. It’s always going to be best to take your time and get it right.
Don’t Worry. All of this technology is remarkably forgiving. If you do make a mistake, it’s not going to be the end of the world. If you get frustrated or lost, put it down, take a walk and then…
Ask Questions. Leverage your network to find out how your friends and co-workers are using a specific technology. Buy someone a cup of coffee and pick their brains. Take classes. Hire a computer geek to tutor you on the basics.
Why do I need any of this stuff?
The goal is to use this new technology to make your life more efficient and stress-free. Any other result is wrong!
What stuff do I need?
Anything that’s going to make it easier for you to connect with and assist your clients is something you should consider. We at Kim Hughes& Company are experienced in and enjoy using various technologies that may be helpful for you to explore. Over the course of the coming weeks and months, we’ll take a look at individual technologies and give you reasons to consider adding it to your bag of tricks. And, if there’s something specific you want to know or if you have questions about using technology in Real Estate, let us know. We’re here to help you!
