Archives for November 2022

November 16, 2022 By Kim Hughes Leave a Comment

Your Branding: How Do You Look Online

Have you ever Googled yourself to see what you can find? While you may have done this early in your career, it is easy to get busy and not think about it again. You may have put a lot of time into your Internet image early in your career, but things change as time passes and the longer it goes, the more may have changed. If you are going to take the time to review your online image, what should you be looking for.

Start by reviewing all your online profiles. This includes your website, social media accounts, brokerage website, email accounts, Zillow, Realtor.com, and anywhere else you have an online profile. Google yourself too. Are there results that come up with the information you aren’t aware of? Make sure you check those out too.

When you review the different accounts, look at the information provided. Is it still current? Does the picture look like you or is it time for a new headshot? Is the contact information in your profiles still correct? Do you have accomplishments that aren’t represented? Have you changed companies? Do your listings display accurately on the sites that should show them? Are people able to figure out how to connect with you quickly from these accounts and websites?

That was a lot of questions so there is a lot to consider and you may potentially have a lot to update. Keeping your online image current is important to improving your business and growing your reach. These accounts will be accessed by clients who have worked with you already, potential clients that may want to work with you, strangers that are comparing you to other agents, real estate agents in other markets that may have a referral, and other brokers that may want to recruit you to work for their company or team.

The most important thing you should ensure is that your accounts are accurate. Spend some time crafting a description of yourself that shares your successes accurately describes your experience, and allows others to see who you really are while not sounding boastful or unprofessional. When you are trying to decide what you should post, review other agents’ profiles and find some you like to use as examples. After you make changes, ask a coworker or friend to review them and share their opinion. Pick someone that will be honest while giving you constructive feedback that will improve your image.

After you get your profiles updated with fresh information, keep them that way. You don’t have to review them monthly but at a minimum once a year, spend a day to make sure they are still accurate and reflect the most current and appealing information about you and your business.

Download my complimentary Complete Checklist: 72 Tasks to Dominate Success
KimHughes.com
The Ultimate Expired Listing System
Social Media Success Tools

Are you struggling to set up systems and processes for your business? Let’s talk about how I can help you build a solid foundation with the right systems in place.

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November 10, 2022 By Kim Hughes Leave a Comment

How Effective is Your Expired Listing System?

With listing inventory levels dramatically low in most parts of the country, it may be more important than ever to aggressively go after every listing you can. While you likely have multiple sources for your listing leads, expired listings can be another major source of potential new business that you may or may not have previously tried. To get the best results and the greatest return from the time invested in working expired leads, you’ll need both a systematic approach and a consistent routine.

To start an expired campaign, initially make a list of criteria for the listings you’ll choose to pursue. This is a critical step. Search your MLS daily to find many expired listing opportunities. However, instead of trying to actively pursue them all which will undoubtedly be too much to manage select ONLY those properties that meet your pre-defined criteria. Diluting your resources among a larger number of properties will simply diminish your results. Instead, focus on a smaller select group of expired listings with the time and attention needed to increase the odds for success. To determine the criteria for worthy listings, consider using price ranges, cities, subdivisions, and/or any other relevant screening measure.

Then search DAILY for expired listing matches once you’ve established the criteria. Since predicting the best ones to pursue will likely be futile, ensure the greatest possibility for good results instead of consistently executing your plan. Typically, you will need to work through many expired listings before beginning to see results. Additionally, review each home’s available MLS listing information and photos to determine condition and prepare a brief market analysis to better assess the appropriateness of its last listing price. It is best to focus your efforts on expired listings that are properly positioned for the current market. If the home has significant obstacles, you can always discuss changes with the homeowner prior to activating a new listing and a price based on recent comparables, but you may not be able to change their mind about the property’s condition or price.

Beyond selecting the listings to pursue, you will need to develop an action plan designed to deliver results. Your action plan should include multiple “touches” reaching out to the prospect and should also share information about you, your marketing, and your results. The information that you typically share in your listing presentation will work very well to provide the seller with details showing your skills as the right agent to handle the sale of their home. Because there may be many reasons why a property didn’t sell, if you can include the common causes preventing a property from selling, this is also very good information to share with the property owners.

Developing and perfecting your own effective and productive Expired Listing System can take a long time, but instead, you can choose to implement a proven system designed to deliver results through a step-by-step approach you only have to follow. Having a ready-to-use expired campaign will eliminate the biggest hurdle in starting the process and allow you to immediately begin instead of delaying until you generate a plan. It’s best to be honest with yourself. Chances are if you were going to create your own Expired Listing System, you would have already done so.

So, if you are interested in creating the Ultimate Expired Listing System then I invite you to learn how this system will work for you. That will show you how to perfect your current Expired Listing System, or if you don’t have one, how to create one, start building your inventory and put more money in the bank.

With my 25 years working with agents from all around the country, I’ve put together a system that works and now want to share it with you. This system gives you everything you need….templates, worksheets, scripts, action plans, and videos on how to set the system up.

The Ultimate Expired Listing System

Are you ready to get serious about working with the Expired’s in your market? Are you ready to start building your inventory and put more money in the bank? I bet you are!

Utilize Kim Hughes and Company to deliver customized products that will help you reach your goals without creating more work for you so you can begin to mark items off your to-do list instead of just adding to it.

Is there something else you have on your to-do list? Let us know and chances are we can help you with it. We recognize that all real estate agents run their businesses differently and our goal is to support you in whatever way will be most beneficial to your business. So let us know what kind of help you are looking for.

Are you ready to see the benefits of having Kim Hughes and her team of professional high-level real estate assistants help you move your business to the next level, and help you become more organized so you can focus more on what is important to you? Schedule your 30-minute Strategy Call with my convenient online booking system at https://go.oncehub.com/KimHughes.

Free Download:

Download my complimentary Complete Checklist: 72 Tasks to Dominate Success
KimHughes.com
The Ultimate Expired Listing System
Social Media Success Tools

Are you struggling to set up systems and processes for your business? Let’s talk about how I can help you build a solid foundation with the right systems in place.

November 2, 2022 By Kim Hughes Leave a Comment

5 Real Estate Bookkeeping Tips To Finish Out The Year

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The end of the year is quickly approaching and that means you are well into the 2022 tax year and should have completed your bookkeeping at least through the mid-year point. Or are you one of the many agents that scrambles each Spring or file for an extension because you didn’t take the time to work on your bookkeeping each month like you say you are going to do each year?

To maximize your deductions and minimize your stress, you MUST be proactive about your bookkeeping. If you are not keeping up with your bookkeeping on a regular basis, you need to make that a priority. Here are five reasons not to put off your bookkeeping until the end of the year.

The sooner you go through your expenses each month, the more likely you are to remember everything and accurately account for each expense. A year from now, you are unlikely to remember that you took a client to lunch on the 23^rdof March or sent a client flowers for the first anniversary of their home purchase, but you are more likely to remember that when just a few weeks or days have passed. Make it a habit to sit down monthly as soon as your account statements are available and go through each item. Categorize every item to the appropriate expense category or mark it as personal so you don’t overlook anything. This will also allow you to catch any errors that might show up on your account.
Reviewing every expense each month will allow you to identify any areas that may be going over your budget so that you can address the issue before the end of the year. If you have a budget of $500 a year for Facebook advertising and you have surpassed that amount at the end of May, you will need to determine is that because you have made more money than you anticipated and therefore can spend more on that item or have you overspent and need to adjust other budget items to compensate for the Facebook advertising.
If you wait to review all of your expenses and income at the end of the year, you may not realize if your expenses and income are drastically different than what you anticipated. The reason this can be a problem is if you are not making as much money as you expected and are paying quarterly estimated taxes, you could be overpaying. Likewise, if you are making more money than you expected and haven’t adjusted your quarterly estimated tax payments, you could owe significant money come April 15^th.
Trying to work through your bookkeeping for an entire year at one time is a daunting task making you more likely to need to file an extension. Categorize your expenses each month so you are ahead of the game and be one of the first people to turn your expenses over to your accountant this year.
Rushing through your taxes to meet a deadline makes you more likely to make a mistake. Mistakes on your taxes can cost you thousands of dollars in penalties and interest. Don’t put yourself in this position by reviewing your expenses monthly to eliminate the tax time crunch.

If this is completely overwhelming to you, make this the year you get yourself on track. If after years of playing this game, you know you aren’t ever going to make the time to be proactive with your bookkeeping then take the next step and let Kim Hughes and Company help you with this. This doesn’t have to be a huge investment or new line item in your budget. Most bookkeeping accounts can be managed on a monthly basis for a little more than your monthly coffee budget or a couple of dinners out. Are you willing to make that investment in your business?

Don’t forget to download your freebie – Bookkeeping Checklist

Free Download:

Download my complimentary Complete Checklist: 72 Tasks to Dominate Success
KimHughes.com
The Ultimate Expired Listing System
Social Media Success Tools

Are you struggling to set up systems and processes for your business? Let’s talk about how I can help you build a solid foundation with the right systems in place.