Archives for January 2023

January 26, 2023 By amy snodgrass Leave a Comment

Goal Setting Roadmap: Systems for Success

Systems are the lifeline of your business and the more organized you are with your systems, the more successful you will be as a real estate agent.

In this episode, we complete our January Goal Setting Roadmap for Success series and discuss how setting up solid systems for your business will help you to be more productive with your time.

Here’s a glance at what you will learn in this episode…

Setting up daily, weekly, quarterly, and yearly systems
Creating a Standard Operating Procedure (SOP) for your systems
Using Loom to record your processes and procedures
How not to get bogged down with too many tasks every day
How having systems and procedures in place will help you when you are ready to outsource some tasks

So, take a little time and put some systems into place to get your 2023 year ready to go in the right direction in a positive way as well as build momentum and excitement.

Free Download: Goal Setting Roadmap

Listen to this week’s episode on Apple Podcast, Spotify, Amazon Music, iHeart Radio or do a search for Unstoppable Real Estate Agents in your favorite podcast directory.

KimHughes.com
The Ultimate Expired Listing System
Social Media Success Tools

Are you struggling to set up systems and processes for your business? Let’s talk about how I can help you build a solid foundation with the right systems in place.

Instagram: https://www.instagram.com/kim_hughes_consulting/
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January 20, 2023 By Kim Hughes Leave a Comment

Goal Setting Roadmap: How You Can Double Your Income with Your Database

Your CRM system is your lifeline and having an organized database can be a money-maker for you if you treat it the right way.

In this episode, we deep dive into helping you organize your CRM so you can create a system for connecting with past clients and building a strong system for your future business.

Here’s a glance at what you will learn in this episode…

How to categorize your leads
Where do your leads come from
How to create a contact type
Creating a Standard Operating Procedure (SOP) for leads
Why you should customize your drip campaigns
How to stay on top of your database organization

This very important episode will help you start the new year off with a solid plan on how to build relationships with your database.

Free Download: Goal Setting Roadmap

Listen to this week’s episode on Apple Podcast, Spotify, Amazon Music, iHeart Radio or do a search for Unstoppable Real Estate Agents in your favorite podcast directory.

KimHughes.com
The Ultimate Expired Listing System
Social Media Success Tools

Are you struggling to set up systems and processes for your business? Let’s talk about how I can help you build a solid foundation with the right systems in place.

January 12, 2023 By Kim Hughes Leave a Comment

Goal Setting Roadmap: Client Relationships

Successful real estate agents have one thing in common and that is their main focus is on their clients.

Success only comes to those, and only those, who are obsessed with making sure their clients are well taken care of. This means past clients as well as current clients.

Your clients today are smarter, more educated and have higher expectations of what you can do for them, so blow their mind with your knowledge of your market and the markets as a whole. Just knowing your community is great, but expand on that knowledge and do the research so when someone is moving in that local knowledge comes into play, but also know the market they are coming from so you can share with them the difference if there is one.

In the world we live in today customer service is lets’ just say…. not like it used to be, but you can change that. Deliver high-end customer service to every single client and you will win them for life.

You need to work a little harder in today’s world to show your client you have their true goals in mind and that you are here to help them achieve it.

I am one that expects high-end customer service from every business. From the person who takes my order through a speaker to the doctor’s office. It is not hard and it doesn’t cost anything to go that extra mile to show them you truly care.

So, let’s discuss your roadmap on how this will look for your business so you can put these ideas into place so when you start following this plan you are already set up to implement.

First, you have to create your strategy on how you build the relationship with every scenario.

Leads – 0-3 months out

3-6 months out

6-9 months out

9-12 months out

Past Client:

What are you going to deliver that makes them want more?

Each month you either reach out with information or call to talk to them or pop-by face to face

What will you do this year to celebrate your clients

Get personal

Birthday

Home Anniversary

Milestones in their lives – how will you celebrate with them

Social Media – you will want to connect with them so you can interact as they post.

What is going on in their life that you can celebrate with them?

Birthdays

Milestones

Family announcements

Business Changes

Children’s progress

Animals they post about

Death in the family

Social media is a great way to stay on top of what is going on with your clients and by paying attention you can act on what they have going on.

Say they just go a new car – send them a $20.00 gift card for car washes at the local car wash, or maybe a gas card, drop by a tote for their car. This is a great one to do since no one else is doing it, but let’s say your client got a new car, their child.

Tote filled all things for the car. You can check out my Amazon store for some ideas. Look for “The Car”. This is a popular thing to do for clients. Unusual, but needed for peace of mind. And, you could throw that gift card in with the tote.

When someone has a baby, graduates, etc send a card with a small gift. Diapers, baby wipes, etc are always a great gift. Again, I have some great baby gift ideas at my Amazon Store to help you save time.

New pet in the house – put together a variety of pets items to deliver to them. Amazon store

Make sure to always post on their feed when appropriate.

Putting a strategy together on how you will stay in touch with clients will be the heart of your business, so make it fun and just imagine how much they will appreciate you and from there it will bring you referrals, repeat business and when you do it from the heart it is always a win win.

When I have worked with clients on this area of their business, we not only saw an increase of returning clients, but an influx of referrals from those past clients and the satisfaction of knowing your efforts are appreciated and that is a great feeling to know you made that client feel important or special.
Businesses

Build the local business-to-business relationship

How will you support local business

How to get them engaged with your plan to build community

How will you teach your team on how to build relationships

Turn leads into full-fledged raving fans

Create a clear game plan that outlines how to talk to each lead, each past client, business, etc

Know what you value and be clear on your goals.

Goals are what sets you up in the future where Values are right now.

You can always change the goal

Values sustain the efforts and are the rocks you count on.

Values become real only when you demonstrate them in the way you act.

Goals and Values define the playing field and rules of the game.

The golden Rule of Management is Value individuals as persons.

In closing decide what you want from your business and take these tips to discover what you will commit to doing and remember it is your business – you do what is right for you and don’t follow the pack.

Decide What You Want
Discover What the Customer Wants
Deliver the results

In the world we live in today I look around and see and have personally experienced mediocre service.

This country is in a service crisis, let’s go out there and give your clients the type of service you expect and deliver that, and you will turn your leads, past client, current clients into raving fans

Taking your clients to the next level of customer service will in turn take your business to an entirely new level by tweaking a few things you are currently doing. If you don’t have a system or plan in place now is the time to create one.

If this is an area that you are struggling in and need some expert help in putting this together, please reach out to me and let’s talk about how we can help you accomplish this goal.

I look forward to hearing how you are building your network of raving fans, so let me know what excites you in this new way of working with client.

Here are some books I recommend to help you take your

Raving Fans – Ken Blanchard & Sheldon Bowles

Never Eat Alone: Keith Ferrazzi with Tahl Raz

Kim Hughes’s Amazon Store

Creating a goal-setting system for your business can be the most effective and straightforward tool you could ever implement.

Click here to download your Goal Setting Roadmap

Click here to get your FREE Canva Account

Listen to this week’s episode on Apple Podcast, Spotify, Amazon Music, iHeart Radio or do a search for Unstoppable Real Estate Agents in your favorite podcast directory.

KimHughes.com
The Ultimate Expired Listing System
Social Media Success Tools

Are you struggling to set up systems and processes for your business? Let’s talk about how I can help you build a solid foundation with the right systems in place.

January 6, 2023 By Kim Hughes Leave a Comment

Goal Setting Roadmap: Social Media

Here we are with a new year that offers us some amazing opportunities for our business. By tweaking a few things in your business, you could have one of the most successful years yet! It doesn’t matter how long you have been in the real estate business.

Make sure to download the Goal Setting Roadmap after you listen to today’s podcast.

As I talk to clients about their goals, we dive in deep to help them break it down into actionable and realistic steps that they can actually complete. In my 35+ years in the industry I find that many business owners don’t really know how to create the steps to make that goal a reality. They can tell me their goals, but when I ask them how they will achieve it – It gets awfully silent. So, I thought the month of January we would take one area of your business each week and walk you through how to create the steps and put tools in place so you can really get excited about achieving any goal. We won’t discuss the goal itself, but how you will create the roadmap to achieve your goals.

Every Thursday in January we will focus on an area of your business so we can break it down into actionable steps. So, make sure to download the Goal Setting Roadmap at MY LINK and let’s do this!

Creating and understanding a starting point enables you to better design where it is you want to go.

Imagine uncovering potential blind spots while creating opportunities for growth and by diving deep you are able to visualize and create your intentions, your vision and so much more.

Where do we start? Well, every agent is different in where they feel they need to focus so let’s start with a very hot topic and one that agents are not using to its fullest potential.

Social Media Marketing

This is an area that you can dominate in your market, but you have to have a strategy in place. You have to know what you’re going to talk about to get that engagement.

Your audience will enjoy spending time visiting you online when you offer insight in the topics that interest them.

So, what will you talk about – real estate? Yes, but being an agent is so much more than helping buyers and sellers achieve their goals. It about relationship building. You have to change your mindset as the real estate business is about building strong lasting and enjoyable relationships with people you want to surround yourself with.

Here are some tips to use when you are planning out your social media strategy.

Get a calendar just for your social media content. This could be a printed calendar or a google calendar. Find what works for you. Personally, I like to have both. Why? Because I am a visual and I like to have it all in front of me to write on and to refer to online.
What do you post for your audience? The key here is to be consistent
1. Market Stats – Do a video and post the images from your MLS
2. Talk about Interest Rates – maybe even have your mortgage loan officer give you some images to post with this video you will create
3. Weekend Events – choose a couple to post each week to give your audience some options
4. Homeowners insurance – get with your insurance agent and do some videos talking about how to find the right insurance and how much is enough.
  1. Umbrella Policies
5. Just Listed/Solds
6. Testimonials
7. Personal fun things – like do a video of you taking a hike, walk around the neighborhood
8. Eating out at your favorite local restaurant – give a heads up to the owner so you can draw him/her into the conversation about what they offer
9. A trip around town, communities, etc
Make sure to have stellar designs, marketing that stands out
How To Tips – like how painting a room can change the look, clean out the garage, wash your windows, etc. You can find a ton of information on Pinterest/YouTube or by doing a search on Google.
Promote a home builder – but first, establish the relationship and logistics of how this would work if you promoted them.
Maintenance Tips – Look on Pinterest for monthly ideas (and post them on their own Pinterest boards – maybe another good episode topic?)
Look into your community and promote local businesses (they could even buy a gift card and use it as a give away on social media)
Who got Student/Teacher of the week (and/or promote your local school events)
What are your hobbies and talk about that
Talk about your pets – videos
Follow and engage with local business Facebook/IG/LinkedIn Accounts
Look for people in your community to follow and engage

Know your analytics from each account to measure the engagement and tweak as you see what is working and is not.

Don’t just be a real estate agent, but that real estate advisor who can guide them as they discuss their goals with you – teach your audience about the markets and the real estate opportunities that are in front of them.

Make sure your online presence is stellar!

We all know what we have to offer our audience, but what is your unique offer? What makes you stand out above others

Creating a goal-setting system for your business can be the most effective and straightforward tool you could ever implement.

Click here to download your Goal Setting Roadmap

Click here to get your FREE Canva Account

Listen to this week’s episode on Apple Podcast, Spotify, Amazon Music, iHeart Radio or do a search for Unstoppable Real Estate Agents in your favorite podcast directory.

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Are you struggling to set up systems and processes for your business? Let’s talk about how I can help you build a solid foundation with the right systems in place.