5 AI Tools Every Real Estate Agent Should Know About

 

I am super excited to be sharing some great tools for you to use in your real estate business.

Let’s get ready to ultimately boost productivity by using AI (artificial intelligence), which refers to the simulation of human intelligence in machines that are programmed to think and learn like humans. AI has numerous applications across various industries.

To use AI, you need to have a clear understanding of the problem you want to solve and the data you have available. Then, you can choose the appropriate AI technique that you would like to apply.  But be careful, AI is just that, Artificial Intelligence, so you still have to put your own words to your content, research, etc.

AI offers some pretty impactful features.  It can be best personalized with home recommendations to generating floor plans from panoramic photos, etc.  So, when you are listing a property, you might want to ask the seller if they have tapped into AI for their home and if so, make sure to point out these features to the buyers.

When working with buyers ask if they are interested in how AI can help them have a smarter home.

Be the first talking about AI in your community and become the expert on how AI works and the benefits as well as the down side to having AI.  If you’re wondering how AI can help you, think about the following and how you can implement this in your business.

1. Chatbots: Chatbots can help real estate agents to automate their customer service, providing quick responses to frequently asked questions and helping to free up time for more important tasks.  But be careful and remember when you are on a website and that chat box pops up and you put in your question the answer is not always the right one, so to use a Chatbot make sure you are giving your client the answers they need.
2. Image Recognition: Image recognition tools can help real estate agents to quickly identify and categorize property images, making it easier to manage and market properties. Think of Google Lens.
3. Natural Language Processing (NLP): NLP tools can help real estate agents to quickly analyze and understand large amounts of text data, such as property descriptions and customer feedback, allowing them to make more informed decisions about their business.
4. Automated Valuation Models (AVMs): These AI tools use data analysis and machine learning algorithms to provide real estate agents with accurate property valuations, helping them to make informed decisions on pricing and marketing strategies.
5. Predictive Analytics: Predictive analytics software can help real estate agents to identify trends and patterns in the market, allowing them to make better decisions about buying and selling properties.

Here are 5 AI tools that might help you in your business.

1. GetMunch is an all-in-one platform that will automate editing. It has machine learning capabilities, designed to keep the important components at the center of each video.  It also helps you capture the latest social media trends. Let’s say you have a 30-minute to 1-hour video. It has the capability to create multiple clips from that video. Then, you take those clips and use them on your website, social media, newsletter, text messages, etc.
2. Chat GPT: A lot of people have heard about it, but how are you using it? This AI chatbot can hold conversational text interactions with users by employing artificial intelligence, and these exchanges can feel as natural as if you were having a chat with a real person. It will literally create, write and answer questions just like a human.When you give it a topic it will give you a great foundation. To start with I highly recommend you never copy and paste exactly what it gives you. Remember, AI uses existing sources and copying content can lead to copyright issues. Instead, use it as an inspiration to get the juices flowing and enhance what it gives you.AI tools are never going to give you everything that you need, so keep that in mind and do some research on how to best use it for you.
3. CapCut is an all-in-one video editor. It specializes in video editing designed for the Internet. CapCut will convert text to audio. It also offers some templates to choose from to create your video or you can use stock photos which you can turn into cool videos. It does offer a free version.Overall, the app is an excellent choice for doing quick video editing for a user at a level of beginner or average.What it’s really getting known for right now, because of how trendy it is, is the word by word captions that you see highlighted on videos. 
4. Captions app: This one also offers the captions, but the AI feature is very cool. You can create a video script right inside the app, as well as create a teleprompter inside of it. So, once you write your video script, you can actually put it on top of the screen so you can record it or if you want to record it outside, for example…. on Instagram or Tik Tok it will actually create a notification.Another really cool thing Captions App offers is for those who are always catching themselves looking down look it allows you to adjust the video to where you’re looking at your audience. It’s kind of freaking awesome. It’s always making eye contact, even if you’re reading from somewhere else. Yes, this is a game changer. 
5. YouTube Summary with ChatGPT: This is a chrome extension that can take any YouTube video and summarize it with the press a button, using ChatGPT, regardless of whether it’s a 5-minute video or a three-hour video.

Well, there you go.  This new world of AI is fascinating and if used the right way can help you automate and systemize your business.

Remember, AI is pretty neat, and it can become extremely useful to you in your business, but what it cannot do is replace you.  It does not offer that human touch of caring and listening to your clients, so keep this in mind.  It is not a replacement, just an enhancement to your business.

Do your research on these tools and if you have an AI tool to share with us, please post in the comments below or email me.

 

Listen to this week’s episode on Apple Podcast, Spotify, Amazon Music, iHeart Radio or do a search for Unstoppable Real Estate Agents in your favorite podcast directory.

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Are you struggling to set up systems and processes for your business? Let’s talk about how I can help you build a solid foundation with the right systems in place.