Accountability can be the driving force behind success in real estate. While juggling clients, contracts, and marketing, it’s easy to feel overwhelmed or let things slip through the cracks. That’s where accountability steps in. It’s not just about checking boxes; it’s about staying on track, achieving your goals, and growing your business.
If you’re ready to take control and make meaningful progress, here are three simple tasks you can do today to feel accomplished:
3 Actionable Steps to Build Momentum Now
We all get that stuck feeling from time to time. Here are three simple actions you can take today to create momentum and start reaping the benefits of accountability:
1. Review and Prioritize Your To-Do List
To get where you want to go, you first need clarity on where you stand. Identify the top three tasks that will truly move the needle in your real estate business.
Action Steps:
- Write down your top three priorities for today.
- Is it urgent and important? If not, delegate or defer it.
- Tackle one priority immediately—whether it’s following up with a lead, posting on social media, or scheduling a showing.
By completing even one impactful task, you’ll build momentum and create a sense of accomplishment to carry into the rest of your day.
2. Time Block with a 30-Minute Accountability Timer
Distractions and procrastination are productivity killers, but they don’t have to be. Time blocking is a proven method for staying focused and making real progress.
Action Steps:
- Choose one of your high-priority tasks.
- Set a 30-minute timer and commit to uninterrupted focus on that task.
- During this time, turn off email notifications, silence your phone, and avoid social media.
It’s amazing how much you can accomplish in just 30 minutes of intentional effort. And when you finish, you’ll feel motivated to take on the next task.
3. Check in with an Accountability Partner or System
Accountability works best when it’s shared. Having someone (or something) to keep you on track can create the focus, discipline, and consistency needed to thrive in your business.
Action Steps:
- Share one goal you want to achieve by the end of the day with an accountability partner.
- If you don’t have a partner, you should get one. This helps to keep you focused. But, if your not ready, then use a tool like your CRM or a project management app to track your progress.
- Celebrate small wins—whether it’s with your accountability partner, team, or simply by rewarding yourself.
If you are not sure if Accountability Coaching is right for you we have a really cool questionnaire for you to take. Click here to take the quiz. Knowing someone is counting on you to follow through creates an extra layer of motivation to stay the course.
By having an accountability partner they will benefit you in so many ways. Here are a few ways to know when accountability coaching can benefit you.
- Help you maintain focus and more importantly motivation. Without a doubt, you have a list of things you want to accomplish each day and week but how many times do you fail to complete a task for different reasons?
- Do you ever spin your wheels because you just can’t decide what to do about something? An accountability partner will listen to your ideas and ask critical questions so you are able to see a clear path forward. The answer is in you but it is easy to get lost in what if scenarios and delay making a decision.
- My favorite reason to have guests over for dinner or to visit is because it forces me to tackle a few tasks I have been ignoring. Think of an accountability partner as the house guest you want to impress. Their regular check-ins will motivate you to action so you can say YES! when they ask if you finished your to do list each week.
- It’s easy to fall in to the trap of just trying to work as much as possible and stop setting goals that contribute to your personal and professional growth. Goals are critical to our long term success and an accountability partner will work with you to determine goals that will help you grow and improve your bottom line.
- When I talk to agents about why they chose to start their real estate career, it’s very common for them to mention they were looking for work/life balance. Despite being so important to many people, as agents get busy, they often lose sight of this. Without question, you want to be successful but overworking and burnout won’t get you there. Balance in all parts of your life is important and sometimes that means scheduling time to give you the balance you want and need. An accountability partner will help you find this balance and often helps increase your productivity in turn.
You may be thinking this all sounds like exactly what you need. And while it is for a lot of people, it may not be for you. There are many agents who benefit from real estate coaching.
- Are you making major changes like opening an office or starting a team? When you go in a new direction, you may not have the knowledge to do that successfully without support. A coach could offer a new perspective and share experiences with you that you wouldn’t have the knowledge of otherwise.
- If you have been in the real estate business for less than five years or are changing directions such as moving from residential to commercial or something else new for you, the right coach may offer you expertise that you don’t have. Not anyone can be a coach and a good coach will tell you up front if they aren’t the right person to help you but they should have expert knowledge that you don’t and can help you make decisions and grow into the expert you want to be.
- Coaching will involve deeper communication between you and your coach than working with an accountability partner. In many cases, they may be guiding you on what to do without you having the ideas. An accountability partner will help motivate you but won’t tell you what to do.
You may feel like there are times you need both and that is very likely but for most established real estate agents, an accountability partner is someone you may want to work with forever whereas you may only need a coach for short periods in your career.
After more than 30 years working with real estate agents, I think more agents need accountability than coaching. Compare this to another part of your life like working out or sticking to a budget? Are you more likely to go to the gym if you know someone is waiting for you there? Are you more likely to buy less on Amazon or skip a few Starbucks trips if you know someone will be looking at your bank and credit card statements each month and asking about each expense. This doesn’t mean you are weak…it means you are human. We all are. Accountability can be a great way to motivate you and help you achieve greater success.
Your Best Year Yet Starts Now
Accountability isn’t about perfection—it’s about progress. With the right tools, focus, and support, you can achieve more in the next 12
What we mentioned in today’s blog:
Accountability Coaching
Accountability Quiz
Accountability is the glue that ties commitment to results ~Bob Proctor
Excited to get laser focused on the new year? Our 90 Day Action Planner will compliment your accountability journey like a glove, so click here to see how it our digital planner can be a powerful tool with organizing your day, week and month.
Schedule a 30-minute accountability session with me to explore how accountability coaching can transform your business. This session could be the turning point for making 2025 your best year yet.
The Unstoppable Real Estate Agents Podcast
www.TheUltimateExpiredListingSystem.com
www.TheRealEstateAssistantPlaybook.com
PS: If you enjoyed this article, please feel free to share it with your colleagues, broker, etc.
Bonus Tool for Success: The 90-Day Action Planner
Accountability works best when paired with a solid system. Our 90-Day Action Planner is designed to complement your accountability journey perfectly. It helps you organize your daily, weekly, and monthly priorities with ease.
👉 Check out the 90 Day Action digital planner here.
Your Best Year Yet Starts Now
Accountability isn’t about perfection—it’s about progress. With the right tools, focus, and support, you can achieve more in the next 12
What we mentioned in today’s blog:
Accountability Coaching
Accountability Quiz
Schedule a Call and let’s talk about how accountability coaching can help you
Recommended Reading:
The Power of Discipline by Daniel Walter
