Here’s the scoop on how to make the seller go “WOW”! In today’s real estate market agents need to step up their game when it comes to listing presentation. You need to make yourself stand out when you are going through the pre-listing stages and the bottom line with any seller is “What are you going to do for my property to give it the exposure it deserves?“
You need to have your real estate virtual assistant create some very impressive marketing pieces – both direct and Internet. Here is a sample checklist of what you should be showing the seller what you will do for their property.
Create the content for the listing. Of course, mention everything that is special, updated and unique, but you might also have the seller write a few paragraphs on why their home is special. They will mention features that maybe you have not, talk about the neighborhood, etc. Then you can incorporate this in your marketing.
Take lots of photos and make sure they are in a high resolution for printing. You will also want to walk through the home to have the seller remove items to make the home have less clutter. You might consider bringing in a stagger at this point, but the bottom line when taking photos of the inside and outside is to make sure the home is clean and clutter free.
You might also consider taking photos of the neighborhood, shopping areas and anything other points of interest.
Create impressive flyers that can be distributed in the neighborhood, placed in the home and for the Broker’s Tour.
Create Just Listed postcards that are colorful and that will get noticed.
Create virtual tours that is not only going to WOW the seller, but any buyer that sees it as well.
Once you have all the information on the home, your photos, and any other important information then you can send it all to your real estate virtual assistant and she can then begin the putting the WOW on all your marketing, virtual tours, adding it to your websites, creating e-blast to your database of buyers, past clients, etc., and don’t forget the agents in your database. You just never know where that buyer will come from.
Create a Single Property website on the listing. This is where you purchase the address as the domain name and you have the ability to add photos, content, documents, etc so the buyers can see everything at once.
Make sure you as your real estate virtual assistant to submit the listing to all the free real estate submission sites. There are quite a few and some of these submission site will feed to others. Some are free and some are fee based. An example is www.Craigslist.com, www.Trulia.com, www.GoogleBase.com
Once the seller becomes a client you need to set them up on your birthday card campaign, put them in your database and set them up on your Current Seller Plan and Seller drip campaign and you monthly newsletter.
Now that the listings marketing is completed and everything is up and running you need to make sure you send your sellers a monthly report on what is going on, what you are doing to market the property and share the feedback with them. This is another area that your real estate virtual assistant can assist you. Seller Reports are so important to your listing plan and one that is expected by the seller.
If you do not have some of the pieces to the above in place for your listings, now is the time to act. Get organized on what you will do for the seller and set a plan in motion.
Kim Hughes & Company’s clients use Agency Logic to create their Single Property websites. Agency Logic has been the leader when it comes to setting your properties apart from the others and they very cost effective. The best thing about this program is you can send seller reports straight from the control panel to your sellers.
Visit Agency Logic for a special price when you click here.
With a slow down in the real estate market now is time to take action and get yourself organized with your listing procedure. Step-up to WOW today’s seller with the marketing you offer and with the assistance of a real estate virtual assistant there is no reason you can’t.
If you need more information on how to work with a real estate virtual assistant, please contact Kim Hughes. Kim will be happy to discuss the benefits of working with a real estate virtual assistant and even help you find the one that is right for you.