Kim Hughes

Providing solid solutions since 1999 specifically tailored for today’s real estate professional.

  • Home
  • About Kim
    • Kim Hughes Up Close
    • Testimonials
    • Private Real Estate Coaching
      • Consulting
      • Business Operations Evaluation
      • Assistant Training
      • Team Training
    • VA Coaching
      • Virtual Assistant Training
    • Client List
    • Certifications
    • Supported Charities
    • Contact
  • Podcast
  • Real Estate Services
    • Listing Coordination
    • Transaction Coordination
    • Office Procedures & Systems
    • Real Estate Websites
    • Bookkeeping Services
    • Lead Management
    • Real Estate Biz Course
  • Real Estate Marketing
    • The Ultimate Expired Listing System
    • Real Estate Websites
    • Real Estate Blogs
    • Social Media Marketing
    • Internet Marketing
    • Branding
  • Resources
    • The Ultimate Expired Listing System
    • Settlement Statement Package
    • Kim’s Amazon Store
    • Video Library
    • 90 Day Real Estate Planner
    • Real Estate Blog
    • Business Tools
    • Store
      • Real Estate Virtual Assistant Handbook
    • Recommended Books
    • The Client Connection

November 14, 2008 By Kim Hughes Leave a Comment

Listings That Have The WOW Factor


Here’s the scoop on how to make the seller go “WOW”! In today’s real estate market agents need to step up their game when it comes to listing presentation. You need to make yourself stand out when you are going through the pre-listing stages and the bottom line with any seller is “What are you going to do for my property to give it the exposure it deserves?“

You need to have your real estate virtual assistant create some very impressive marketing pieces – both direct and Internet. Here is a sample checklist of what you should be showing the seller what you will do for their property.

Create the content for the listing. Of course, mention everything that is special, updated and unique, but you might also have the seller write a few paragraphs on why their home is special. They will mention features that maybe you have not, talk about the neighborhood, etc. Then you can incorporate this in your marketing.

Take lots of photos and make sure they are in a high resolution for printing. You will also want to walk through the home to have the seller remove items to make the home have less clutter. You might consider bringing in a stagger at this point, but the bottom line when taking photos of the inside and outside is to make sure the home is clean and clutter free.

You might also consider taking photos of the neighborhood, shopping areas and anything other points of interest.

Create impressive flyers that can be distributed in the neighborhood, placed in the home and for the Broker’s Tour.

Create Just Listed postcards that are colorful and that will get noticed.

Create virtual tours that is not only going to WOW the seller, but any buyer that sees it as well.

Once you have all the information on the home, your photos, and any other important information then you can send it all to your real estate virtual assistant and she can then begin the putting the WOW on all your marketing, virtual tours, adding it to your websites, creating e-blast to your database of buyers, past clients, etc., and don’t forget the agents in your database. You just never know where that buyer will come from.

Create a Single Property website on the listing. This is where you purchase the address as the domain name and you have the ability to add photos, content, documents, etc so the buyers can see everything at once.

Make sure you as your real estate virtual assistant to submit the listing to all the free real estate submission sites. There are quite a few and some of these submission site will feed to others. Some are free and some are fee based. An example is www.Craigslist.com, www.Trulia.com, www.GoogleBase.com

Once the seller becomes a client you need to set them up on your birthday card campaign, put them in your database and set them up on your Current Seller Plan and Seller drip campaign and you monthly newsletter.

Now that the listings marketing is completed and everything is up and running you need to make sure you send your sellers a monthly report on what is going on, what you are doing to market the property and share the feedback with them. This is another area that your real estate virtual assistant can assist you. Seller Reports are so important to your listing plan and one that is expected by the seller.

If you do not have some of the pieces to the above in place for your listings, now is the time to act. Get organized on what you will do for the seller and set a plan in motion.

Kim Hughes & Company’s clients use Agency Logic to create their Single Property websites. Agency Logic has been the leader when it comes to setting your properties apart from the others and they very cost effective. The best thing about this program is you can send seller reports straight from the control panel to your sellers.

Visit Agency Logic for a special price when you click here.

With a slow down in the real estate market now is time to take action and get yourself organized with your listing procedure. Step-up to WOW today’s seller with the marketing you offer and with the assistance of a real estate virtual assistant there is no reason you can’t.

Ready to Find a real estate virtual assistant? Go to www.REVARoundtable.com to review over 30 real estate assistants profiles or submit an RFP outlining the services you need assistance with.

If you need more information on how to work with a real estate virtual assistant, please contact Kim Hughes. Kim will be happy to discuss the benefits of working with a real estate virtual assistant and even help you find the one that is right for you.

Subscribe in a reader

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest

Filed Under: agency logic, craigslist, kim hughes, real estate agent, real estate internet marketing, real estate marketing, revaroundtable

Kim Hughes | Real Estate Strategy Coach

Ready to create a strategy to improve your business on all levels? Schedule a private consultation to discuss your specific needs today so we can create a strategy that is customized to you and your market. Call or email me and let’s move forward in executing your vision.
 

Blog Archive

  • January 2023 (4)
  • December 2022 (3)
  • November 2022 (3)
  • October 2022 (4)
  • September 2022 (5)
  • January 2021 (1)
  • October 2020 (4)
  • August 2020 (4)
  • March 2020 (1)
  • February 2020 (4)
  • November 2019 (1)
  • September 2019 (1)
  • June 2019 (1)
  • May 2019 (2)
  • January 2019 (4)
  • November 2018 (2)
  • October 2018 (4)
  • August 2018 (2)
  • July 2018 (3)
  • June 2018 (2)
  • May 2018 (2)
  • April 2018 (5)
  • March 2018 (1)
  • October 2017 (1)
  • September 2017 (2)
  • August 2017 (1)
  • May 2017 (1)
  • April 2017 (2)
  • March 2017 (2)
  • January 2017 (1)
  • November 2016 (2)
  • October 2016 (1)
  • September 2016 (2)
  • August 2016 (4)
  • July 2016 (1)
  • April 2016 (3)
  • March 2016 (1)
  • November 2015 (5)
  • October 2015 (3)
  • September 2015 (5)
  • August 2015 (5)
  • January 2015 (2)
  • December 2014 (1)
  • November 2014 (1)
  • August 2014 (1)
  • October 2013 (1)
  • May 2013 (1)
  • April 2013 (1)
  • August 2012 (1)
  • June 2011 (1)
  • January 2011 (1)
  • August 2010 (4)
  • June 2010 (1)
  • May 2010 (3)
  • April 2010 (6)
  • March 2010 (6)
  • February 2010 (4)
  • September 2009 (2)
  • July 2009 (1)
  • June 2009 (1)
  • February 2009 (2)
  • January 2009 (2)
  • December 2008 (7)
  • November 2008 (8)
  • October 2008 (1)
  • June 2008 (2)
  • November 2007 (1)
  • October 2007 (1)
  • August 2007 (1)
  • May 2006 (1)
  • January 2006 (1)
  • October 2005 (1)
  • January 2005 (3)
logo.jpg

Digital Marketing for Real Estate Agents

365 days of Social Media Posts designed to build engagement with your audience.

The Real Estate Assistant Playbook

Click here to learn more about the most talked about real estate course
on the market today

The Real Estate Course for All Agents and Assistants.

Services

  • The Ultimate Expired Listing System
  • Listing Coordination
  • Transaction Coordination
  • Office Procedures & Systems
  • Lead Management
  • Website & Blog
  • Social Networking
  • Internet Marketing
  • Branding
  • Business Evaluation
  • Assistant Training
  • Team Training

Connect with Kim Hughes & Company


privacy policy     terms of service     sitemap

PK Hughes, LLC – dba Kim Hughes & Company, a Texas Corporation formed in 1999. .
Kim Hughes & Company offers real estate virtual assistant services to real estate agents by providing strategies with solutions on how to run a successful real estate business including marketing, social media marketing, blogging, not to mention implementing and managing everyday support services.