Kim Hughes

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September 1, 2015 By Kim Hughes Leave a Comment

Develop Your Exit Strategy

Exit StrategyThe start-up of a business is often all-consuming for a period of time – the owner of a new business is focusing on name and brand recognition and building a client base. Day-to-day demands leave very little time or energy for anything else. And that is what is required initially.

However, it is risky to ignore a long-term vision for your business. As with all our endeavors, we must set goals and plans that aim for our vision. Otherwise, when the time comes to end your association with the business you have created, you may not realize its full value without a strategy to exit it.

Certainly you will have invested much time, money and effort in creating a lucrative business and it would be unfortunate to simply close the doors. What, then, will your strategy be?

Think in terms of having your business outlive you. Because you will no longer be the principal involved in the everyday operations does not mean you should completely stop doing business. Develop a plan to either turn over your business to a key employee to continue it in your retirement, or a plan to sell the assets you have created. An established business with brand recognition already built and an excellent reputation for client service has a great value.

Although you may still be in the building stages of your business, now is the time to begin to develop your vision of what your business will ultimately be and build the value it will possess. In order to avoid losses when you leave the business, begin to work toward your final goal contained in your exit strategy. Begin your assessment of how to obtain its full value even though you retire or leave it.

When you have invested so much of yourself in creating your business, why would you simply give up all its value by closing it and walking away? Develop your exit strategy early enough to have your business outlive you, and the rewards could be greater than you ever imagined.

If you don’t know where to begin in developing your strategy, or just don’t have time to do the very important task of putting it in place, contact Kim Hughes for a consultation. We can help devise a plan that is just right, and at no burden to you.

P.S. Imagine you were offered the opportunity to be coached both on-site and virtually – by the leading expert in the real estate assistant industry through the 10 most important areas of a real estate agent’s business. Introducing the Real Estate Assistant Playbook. Designed for both real estate assistants and agents, The Playbook offers the training you need to excel in the business of real estate today! Visit TheRealEstateAssistantPlaybook.com for more information.

Photo courtesy Flickr.com/audi_insperation

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Filed Under: Blog, coaching, kim hughes and company, kim hughes real estate virtual assistant, real estate, real estate agents, real estate virtual assistant

August 28, 2015 By Kim Hughes Leave a Comment

Listing Coordination – Get It Out There

Listing CoordinationMarketing technology can be your best friend or your worst enemy these days. People are pretty savvy when it comes to the internet. In order to compete, technology had better be your best friend. Not much is more embarrassing than having clients ahead of you in the marketing game. They have entrusted you to have that property in most every place they’re looking, and hopefully, some places they haven’t discovered yet. Your sellers’ marketing reports many times either confirm what they already know about your marketing campaign, or demonstrate to them that they are already ahead of you. Sellers are smart and they’re all over it!

Listing coordination is comprised of initially listing properties in the myriad marketing sites available, as well as the MLS; managing the status of each listing, exposing the listed property to as much of the real estate community and the public as possible, actively and adequately promoting each listed property, and updating clients on all these areas. This is called due diligence, and it is the responsibility of every agent upon accepting a listing. How well you do it determines your future as the leader in your market as the “go to” listing agent.

Don’t neglect your local service area. The Internet should be an impressive addition to your local market area. It is the greatest opportunity to get your brand out there to the consumer and future clients, both buyers and sellers. Remember, your clients will come mostly from your community because you’re local, and they know you. Right? Your name recognition and reputation literally precede them right through your door.

When you work a lead, the majority of your persuasion to list with you will be the demonstration of your ability to market the listing. It needs to be impressive. Clients are already familiar with on-line marketing sites. They expect updates to be frequent and specific regarding interest in their property. They expect to know exactly how it’s being marketed.

Hopefully, you have many listings, as well as many prospective buyers to connect them with. If you do, you have succeeded in your marketing responsibilities. Your satisfied seller becomes your prospective buyer in the future, and vice versa – your satisfied buyer becomes your seller down the road. This is the heart of your profession as a real estate agent, and if it becomes more than you can manage to the detriment of your client and your business, invest in assistance. It’s that important. It’s everything!

Take a look at your listing presentation to make sure you have it updated, customized as well as taking them through the process after they hire you to sell their home. Then look at your marketing strategy for the listing to ensure you have an impressive system in place. Having these two areas of your business organized will give you the confidence to walk in armed with the answers to your sellers questions. Not to mention to blow their socks off with your marketing strategy and follow-up.

Do you find that with your busy schedule you don’t have time to update your listing presentation, put a system in place and mange these very important marketing tasks? Get in touch with Kim Hughes today and learn how listing coordination can be made simple, with no burden to you.

P.S. Imagine you were offered the opportunity to be coached both on-site and virtually – by the leading expert in the real estate assistant industry through the 10 most important areas of a real estate agent’s business. Introducing the Real Estate Assistant Playbook. Designed for both real estate assistants and agents, The Playbook offers the training you need to excel in the business of real estate today! Visit TheRealEstateAssistantPlaybook.com for more information.

Photo courtesy Morguefile/FlashBuddy

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Filed Under: Blog, Internet Marketing, kim hughes, kim hughes and company, kim hughes real estate virtual assistant, real estate agent, real estate agents

August 27, 2015 By Kim Hughes Leave a Comment

Self Confidence

Sunlit Woman smallLet’s face it, life requires a lot from us. Most of what we do daily, we have to do. Some of it is self-reinforcing; that is, we know we do it well, or at least well enough to get by. It is easy to get caught up in the idea that we don’t have much choice about what we do in day-to-day life. As responsible adults, we devote a lot of ourselves to others and often we don’t spend much time thinking about it.

But ask yourself this—what would happen to your life and those you’re close to if you didn’t do the things you do every day? Do you ever stop to consider the true value of you?

Everyone works from one of two positions. You either work to maintain what you have, or you strive to have more. Life is a heavy load, and it can cause us to focus on the status quo, and our dreams begin to fade a little. But there’s always that one thing in the back of your heart and mind that won’t entirely go away. That house? That job? More time? More money for the family?

You already maintain a job, you have food, a roof over your head, transportation; you provide for your family, you are already successful! No arguments with yourself about how you can’t do it, you’re not qualified, you’re not good enough, because you’ve already done it and you really should dwell more on that success.

  • Stay positive, you have every reason to be.
  • No comparisons to others because they have absolutely no relation to you.
  • You know your victories, celebrate them.
  • Identify your strengths and be proud.
  • Build on your successes.
  • Confront the fears that hold you back; be patient with yourself.
  • Set goals, take risks; they’re not great risks because you already know your strengths and your limitations.
  • Practice self-reinforcement and then add to your skills.

Each day has the same number of hours. The only difference is how you spend them. Each job has certain requirements. The only difference is your desire and ability to do them – and the self-confidence to try.

If you are feeling that lack of confidence, please contact me and let’s schedule a complimentary 20 minute coaching session to see how we can, together, get you back on the right track.

As Henry Ford said, “Those who believe they can do something and those who believe they can’t are both correct”.

P.S. Imagine you were offered the opportunity to be coached both on-site and virtually – by the leading expert in the real estate assistant industry through the 10 most important areas of a real estate agent’s business. Introducing The Real Estate Assistant Playbook. Designed for both real estate assistants and agents, The Playbook offers the training you need to excel in the business of real estate today! Visit TheRealEstateAssistantPlaybook.com for more information.

Image courtesy of Julia Caesar/Unsplash.com

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August 11, 2015 By Kim Hughes Leave a Comment

The Real Estate Assistant Playbook Launched Today

New Online Training Program Launched For Real Estate Assistants

Program provides training on the top 10 areas of the real estate agents business
to give the agent more freedom to focus on clients

Mineola, TX, 8/10/15 – Kim Hughes of Kim Hughes & Company announces a new online training program designed for real estate agents, real estate on-site assistants and virtual assistants. The Real Estate Assistant Playbook offers a 5 week course going through the 10 most important areas of a real estate agents business.

This program was developed through Kim’s expertise and knowledge of working with real estate agents one-on-one inrevaicon their businesses for the past 17 years. “I really wanted to put together a program that would give real estate assistants and real estate virtual assistants the tools they need to successfully run the entire back offer of today’s real estate agent. This is a game changer and one I am very proud to bring to the industry.”

Kim began her career in 1981 working with a local mortgage company in Dallas, Texas while in college. She then moved into commercial leasing for a top Dallas firm where she realized that real estate was in her blood. She decided to branch out, and began working as a business consultant to some of the top real estate leasing and development companies, offering her expertise in business management.

Kim brings to the real estate industry her experience in various areas of real estate, including residential, commercial, leasing, real estate development, investments, property management and mortgage lending. She has worked with a major restaurant chain as a site coordinator for their restaurants all over the country. Kim is the first virtual assistant to niche in the real estate industry where she has become an industry leader. Kim has been invited by multiple real estate associations to speak on the importance of running a successful back office and the the benefits having the assistance to run a solid, organized real estate business.

“This course was created for anyone who wants to gain the confidence in building a business as a real estate assistant or a virtual assistant, and the program is great for the agents themselves.” Says, Kim Hughes

For more information about The Real Estate Assistant Playbook visit TheRealEstateAssistantPlaybook.com.

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January 9, 2015 By Kim Hughes Leave a Comment

2015 Housing Market Forecast

In reading today about how the FHA will cut the Insurance Premium and how it will impact the housing industry is worthy of Housing Forecastmentioning even though there is not a date set, but The Housing and Urban Development Secretary is saying it should be implemented by the end of the month.   Is this going to make an impact on the housing industry and benefit today’s buyers and sellers?  Time will tell, but it is something worth watching and making sure you, the real estate agent, stays on top of the latest information so you can discuss this information with your clients.

The reason for this real estate blog is because I wanted to make sure you saw this video from NAR’s REALTOR(R) Magazine, which is worth watching and paying close attention to since it impacts how you will market to real estate clients for 2015.  The beginning of the video shares information we all in real estate already know, but stay with the video, it really gets interesting about 3 minutes in.

The information you are getting from this real estate video market forecast for 2015 is information you can use to update your marketing presentations for both buys and sellers, use in your social media, put the video on your website, send an eblast, use in your real estate newsletter.  The more your informed of the changes the more trusted you are in your real estate market.

Need help updating your presentations? Or, maybe you need a newsletter, social media strategy, or just need to get a plan in place for your marketing in 2015.  If so, then contact Kim Hughes, a professional real estate virtual assistant who understands today’s technology and business practices to get you on target, focused and committed to reaching your goals.

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PK Hughes, LLC – dba Kim Hughes & Company, a Texas Corporation formed in 1999. .
Kim Hughes & Company offers real estate virtual assistant services to real estate agents by providing strategies with solutions on how to run a successful real estate business including marketing, social media marketing, blogging, not to mention implementing and managing everyday support services.