This week on Unstoppable Real Estate Agents, Kim chats with Scott Carson (aka “The Note Guy”). Scott is President of WeCloseNotes.com and creator of the Note Buying For Dummies workshop.  Scott has been an active real estate investor and entrepreneur since 2002, focusing on the niche of distressed mortgage notes.

Since 2008 Scott has purchased over $1 Billion in distressed notes on residential and commercial properties all across the country. He has helped thousands of real estate investors and entrepreneurs create wealth through his debt buying tactics and classes helping his students close thousands of deals.  He also hosts the podcast, the Note Closers Show Podcast.  An avid sports fan, he spends his free time traveling, gardening, and making memories.  He calls Austin, Texas home.

In this episode, Kim and Scott discuss:

• How he got his start buying distressed properties.
• How he works with homeowners to help keep them in their houses as a lender and not a landlord.
• How you can get started buying real estate notes.
• Why you need to have a banking mindset versus owning the property mindset.
• Where to find real estate investors.
• And much more!

If you are interested in diving into the world of distressed note investing, then be sure to sign up for a complimentary seat at Scott’s Note Weekend workshop! Use promo code “KIM” at checkout.

Listen to this week’s episode on Apple Podcast, Spotify, Amazon Music, iHeart Radio or do a search for Unstoppable Real Estate Agents in your favorite podcast directory.

Connect with Scott:

The Note Closers Show Podcast
WeCloseNotes.com
Facebook 
Instagram
Twitter 
LinkedIn
YouTube

 

Connect with Kim:

KimHughes.com
The Ultimate Expired Listing System
Social Media Success Tools
Kim Hughes’s Amazon Store

Are you struggling to set up systems and processes for your business? Let’s talk about how I can help you build a solid foundation with the right systems in place.

Instagram: https://www.instagram.com/kim_hughes_consulting/
YouTube: https://www.youtube.com/channel/UCm4T_I5-Imrx_uOsMImKnvw
Facebook: http://facebook.com/KimHughesRealEstateProductivityExpert
Twitter: http://www.Twitter.com/KimHughes
LinkedIn: https://www.linkedin.com/in/kimhughescoaching
Pinterest: https://www.pinterest.com/kim_hughes/pins/

 

Target Marketing is a powerful marketing strategy that has been used for years with all types of businesses.  It starts with understanding your potential customer base and then breaking it down into segments. By focusing on specific groups of people based on their characteristics, you can better engage with them and create more effective marketing campaigns.

Identifying a target market is essential for any business, big or small. When you find your target audience, you can learn how to communicate with them in an effective and meaningful way. This is the key to establishing relationships and building profits. With the right target market strategy, you can open the door to incredible growth for your business.

When creating your marketing strategy, it is important to consider your target audience. To do this effectively, it’s important to think about the demographics of the area you are trying to reach, as well as your past clients and business associates. Understanding the zip codes, neighborhoods, and communities you are targeting can help you introduce yourself to those you may not know yet.

Your past clients are a great core group to nurture as they can be your main referral source. Additionally, building relationships with your business associates and vendors can be highly beneficial for your business. Think about all the services you could offer to your clients by introducing them to reliable and trustworthy companies in the area. By creating a marketing strategy that speaks to each group, you can build relationships that will be highly rewarding and incredibly profitable.

Target Market and Target Audience are two very different concepts when it comes to marketing.

A Target Market is a broad group of people that you can market to, such as everyone in the Hickory Creek Subdivision. A Target Audience is a smaller, more specific group that meets the criteria you set. For example, you might target homeowners in Hickory Creek who are potential sellers. You can even further narrow a target audience by using micromarketing, which allows you to create a segment of a niche group based on specific criteria. Micromarketing makes it possible to target people with children, empty nesters, business owners, renters, first-time home sellers and more.

When you are considering your target audience here are some key points to consider:

1. Demographics – going by just a zip code, a specific neighborhood or community it one way to introduce yourself to those you have never met.
2. Past Clients – This is your core group. You have created a relationship with them, you nurture this group heavily as they will be your main referral clients.  Break it down into buyers and sellers or even investors.
3. Business Associates – who in your community would you like to introduce to your clients? This is your vendors list and this is a major group where doing b2b can be an amazing relationship.  Think of Mortgage lenders, insurance agents, plumbers, electricians, landscapers, housekeeping services, carpet cleaning, pet sitters, etc.

Creating a marketing strategy that speaks to each group will build relationships where you can see an amazing future that will be so rewarding and extremely profitable.

Let’s talk about the difference between a Target Market and a Target Audience.

Target Market:  This is an overall group of people.  For example:  Hickory Creek Subdivision – this is going to give you an opportunity to speak to everyone on a broader scale.

Target Audience:  This is a group of people who meet the qualifications of your criteria.  Meaning, we are looking at possible home owners who might be potential sellers in the Hickory Creek Subdivision and based on the criteria you create this will bring your audience level down in numbers, but you are able to focus on this specific group, talk their language and give them a call of action.

I’ll also mention that you can go even deeper in targeting your audience,  Such as choosing a specific niche.

Micromarketing: Micromarketing allows you to create a narrower segment of a niche group.  This group is defined by a specific criteria.

For example:  Niche in sellers with children, empty nesters, business they are in (think relocation), renters, first-time home sellers, etc.

Once you have your plan laid out by deciding how you want to begin then you create:

1. Create your brand. Make sure you have this already in place.
2. Create your target audience
3. Create your marketing content
4. How will you market to them
5. Creating an account with online printer or local printer
6. Design your marketing pieces
7. Create your content – you will want to create an 8-week campaign/funnel
8. Schedule the marketing pieces out

These are all great steps to take to ensure success. As you work on each step, remember to remain focused and consistent. Be sure to research your target audience, create engaging and informative content, and take the time to design marketing pieces that will stand out and attract your audience. Additionally, remember to track your progress and adjust your strategy if necessary.

If you need any help with the planning process, please feel free to reach out. I’m more than happy to provide any assistance you may need. Good luck!

Listen to this week’s episode on Apple Podcast, Spotify, Amazon Music, iHeart Radio or do a search for Unstoppable Real Estate Agents in your favorite podcast directory.

 

KimHughes.com
The Ultimate Expired Listing System
Social Media Success Tools
Kim Hughes’s Amazon Store

Are you struggling to set up systems and processes for your business? Let’s talk about how I can help you build a solid foundation with the right systems in place.

Instagram: https://www.instagram.com/kim_hughes_consulting/
YouTube: https://www.youtube.com/channel/UCm4T_I5-Imrx_uOsMImKnvw
Facebook: http://facebook.com/KimHughesRealEstateProductivityExpert
Twitter: http://www.Twitter.com/KimHughes
LinkedIn: https://www.linkedin.com/in/kimhughescoaching
Pinterest: https://www.pinterest.com/kim_hughes/pins/

 

This week on Unstoppable Real Estate Agents, Kim is hosting Amy Stoehr –CEO of REAL ESATE STAR POWER to discuss the power of connection and why it is essential to have direct, one-to-one contact with your past clients and sphere of influence.

In this episode, Amy will share:

• The main reasons why even the best agents don’t manage to call their contacts consistently.
• Who you should call.
• What to say when you call.
• How to handle fear of rejection.
• How to break down your database and develop a plan for year-round communication.
• What STAR POWER is and how it can benefit agents.
• How climbing Mt. Kilimanjaro in Africa led to the formation of her foundation Kilimanjaro Kidz Education Foundation.

Be inspired and motivated as Amy provides you with invaluable insight and strategies to help you build successful relationships with your clients. Don’t miss this episode to learn how to make the most of your connections and grow your business!

Listen to this week’s episode on Apple Podcast, Spotify, Amazon Music, iHeart Radio or do a search for Unstoppable Real Estate Agents in your favorite podcast directory.

Connect with Amy:
Email Amy
Real Estate Star Power
Facebook
Instagram
LinkedIn
TikTok
Kilimanjaro Kidz Education Foundation

Connect with Kim:
KimHughes.com
The Ultimate Expired Listing System
Social Media Success Tools
Kim Hughes’s Amazon Store

Are you struggling to set up systems and processes for your business? Let’s talk about how I can help you build a solid foundation with the right systems in place.

Instagram: https://www.instagram.com/kim_hughes_consulting/
YouTube: https://www.youtube.com/channel/UCm4T_I5-Imrx_uOsMImKnvw
Facebook: http://facebook.com/KimHughesRealEstateProductivityExpert
Twitter: http://www.Twitter.com/KimHughes
LinkedIn: https://www.linkedin.com/in/kimhughescoaching
Pinterest: https://www.pinterest.com/kim_hughes/pins/

 

Not every property is the same and neither should the listing package be that you present to your sellers. When determining your packages, you should know ahead of time what you’re going to offer the seller so that when you’re on the listing appointment you have a clear marketing plan in place and you’re not playing a guessing game.

The effort you put into this will pay off for you as well since the homes you list will be prepared for the market and your sellers will better understand the process.

In this episode we discuss…

• How to create a basic listing package
• Creating a Premium listing package
• Creating an Elite listing package

Learn how to market your listings to get them noticed not just by the seller, but by the entire community. Don’t have a Listing Package?  Let’s talk.  Kim Hughes & Company are the experts in creating your customized Listing Packages for seller.  Let’s schedule a complimentary call to discuss your needs.

Listen to this week’s episode on Apple Podcast, Spotify, Amazon Music, iHeart Radio or do a search for Unstoppable Real Estate Agents in your favorite podcast directory.

 

KimHughes.com
The Ultimate Expired Listing System
Social Media Success Tools
Kim Hughes’s Amazon Store

Instagram: https://www.instagram.com/kim_hughes_consulting/
YouTube: https://www.youtube.com/channel/UCm4T_I5-Imrx_uOsMImKnvw
Facebook: http://facebook.com/KimHughesRealEstateProductivityExpert
Twitter: http://www.Twitter.com/KimHughes
LinkedIn: https://www.linkedin.com/in/kimhughescoaching
Pinterest: https://www.pinterest.com/kim_hughes/pins/

 

In this week’s episode of Unstoppable Real Estate Agents, Kim hosts Wally Malesh – Keller Williams MAPS Executive Coach who shares his experience on how you can niche your real estate business with success by working in probate trust and conservatorship.

In this episode, Wally shares:

• How he left the corporate world and international business and became a real estate agent who ended up purchasing the company he worked for and then grew it to a top real estate franchise before selling it and ultimately becoming a regional vice president for the number one independent company in Southern California.
• How he got into trust, probate and conservatorship sales
• Why one of his proudest moments was receiving the CRB designation which is awarded to less than 1% or all Realtors nationally and how that allowed him to give to others.
• How being a real estate coach has become his passion and given him the ability to do the one thing that he loves which is helping other people grow by sharing his wisdom and experience that he has learned and give that back to others.
• How what we do and what we say to ourselves in the morning controls our day.
• How helping other people achieve their real estate goals can potentially give you a contact for life which then leads to referrals and unlimited growth potential and the makings of a great real estate career.
• How one of his best mentors always challenged him to take things to the next level.
• How his passion of building businesses led to coaching.
• What success means to him.
• How he became a “Profit First” financial coach to agents.
• The business books that have had the most impact on him.

Listen along as Wally talks about his mission of coaching agents to create experiences worth giving and legacies worth leaving.

 

Connect with Wally:

• Wally@WallyMalesh.com
• WallyMalesh.com
• KW Maps Coaching
• Facebook
• LinkedIn
• Instagram
• Twitter

Listen to this week’s episode on Apple Podcast, Spotify, Amazon Music, iHeart Radio or do a search for Unstoppable Real Estate Agents in your favorite podcast directory.

KimHughes.com
The Ultimate Expired Listing System
Social Media Success Tools
Kim Hughes’s Amazon Store

Are you struggling to set up systems and processes for your business? Let’s talk about how I can help you build a solid foundation with the right systems in place.

Instagram: https://www.instagram.com/kim_hughes_consulting/
YouTube: https://www.youtube.com/channel/UCm4T_I5-Imrx_uOsMImKnvw
Facebook: http://facebook.com/KimHughesRealEstateProductivityExpert
Twitter: http://www.Twitter.com/KimHughes
LinkedIn: https://www.linkedin.com/in/kimhughescoaching
Pinterest: https://www.pinterest.com/kim_hughes/pins/