Blogs get picked up by search engines, drive traffic to your website, and eventually result in new leads. When people need information about your community or buying or selling a home, you want to be the one they turn to. Blogging can help establish you as an expert in your community. Provide great content on a regular basis, and your audience will keep coming back for more.
What makes up great content? We at Kim Hughes and Company research the latest trends for our clients, including information on local markets, in order to put together an effective blog strategy that gets results. We find that posting evergreen content that is informative, educational, entertaining or addresses problems and concerns really works to engage our real estate agents’ audiences. A blog article that utilizes keyword stuffing (overuse of keywords throughout the article) and too many links will come off as spam – this should definitely be avoided.
While it is important not to go overboard, your blogs should contain a few top keywords, active links, tags, alternative tags (alt tags), and your call-to-action. Include a high quality photo in your content that contains alt tags as well. There are several great royalty-free sites to find photos that can be used commercially.
Your blog should ideally be hosted on your website in order to drive traffic there. Share your blog articles on social media sites such as Facebook, Twitter, Google+ and LinkedIn. This is a great strategy to boost your blog and website visibility, and to improve your chances of reaching a wider audience through sharing.
Ideas for Blog Content
Here are a few topics that we post that really get results for Kim Hughes and Company clients. Consider posting 2-3 times per week. The important thing is to be consistent. This will help retain a devoted following for your blog and help it achieve a higher search engine rating.
- Just listed and just sold properties
- Listing price changes
- Buyer topics such as first-time buyer information, mortgages, credit reporting
- Seller topics such as how to boost value, timing the market, pricing, etc.
- Homeowner topics such as renovations, home safety and maintenance
- Current real estate market trends and local statistics
- Community events and holiday information
- Press releases for company changes and awards
Although blogging can be time-consuming and can require some strategizing to maximize its effectiveness, it is a proven strategy for boosting business that shouldn’t be overlooked. Hopefully you have gained a little insight and a few ideas to consider from the information above. Don’t have time to manage blogging? Contact me today for a consultation, and I will be happy to discuss how we can help.
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