Kim Hughes

Providing solid solutions since 1999 specifically tailored for today’s real estate professional.

  • Home
  • About Kim
    • Kim Hughes Up Close
    • Testimonials
    • Private Real Estate Coaching
      • Consulting
      • Business Operations Evaluation
      • Assistant Training
      • Team Training
    • VA Coaching
      • Virtual Assistant Training
    • Client List
    • Certifications
    • Supported Charities
    • Contact
  • Podcast
  • Real Estate Services
    • Listing Coordination
    • Transaction Coordination
    • Office Procedures & Systems
    • Real Estate Websites
    • Bookkeeping Services
    • Lead Management
    • Real Estate Biz Course
  • Real Estate Marketing
    • The Ultimate Expired Listing System
    • Real Estate Websites
    • Real Estate Blogs
    • Social Media Marketing
    • Internet Marketing
    • Branding
  • Resources
    • The Ultimate Expired Listing System
    • Settlement Statement Package
    • Kim’s Amazon Store
    • Video Library
    • 90 Day Real Estate Planner
    • Real Estate Blog
    • Business Tools
    • Store
      • Real Estate Virtual Assistant Handbook
    • Recommended Books
    • The Client Connection

December 3, 2014 By Kim Hughes Leave a Comment

What is Your Social Media Marketing Strategy?

Looking for more LIKES on your Facebook Page or maybe more CONNECTIONS on Twitter, LinkedIn, Google +, Pinterest or Instagram? You SMM-12-13-2014have most likely seen advertisements promising a “magic pill” to get you more exposure, friends, etc. Unfortunately, there is no magic solution, so let’s talk about what does work and what will help you gain quality connections, LIKES, and friends.

Let’s first talk about your market area – you want to focus on your communities, and put a strategy together that works for the market area. For example – if you live in San Diego, CA you are going to have a huge audience that likes surfing, outdoor activities, etc, whereas a community in Austin, Texas might be more interested in music, food and football.

Now make a list of what is exciting about your communities.  If you live in a small community, you may focus on local sports, local businesses, the season, etc.

What about sharing local real estate market statistics? Also consider promoting your just listed properties, or maybe a great property you just sold. You can even help your buyer who is looking for something particular, by letting your community know. Someone may just have what your buyer is looking for. By the way, this is a great way to find sellers.

Are you giving advice on home improvement, educating your audience on how to buy and sell in today’s real estate market?

What about motivational quotes, inspiration, funny stories, sharing what others post that will make them smile, laugh, just plain feel good?

Share funny videos with animals, most of us love these.  Even those who do not like animals will watch if engaging enough.

Share community information…sports, festivals, emergency information, prayer requests, new business openings, students of the week, teacher of the week, restaurant special…who is having karaoke tonight? Become the HUB for information about your community.

Friendship-12-4-2014How you interact with your audience is a reflection on you and your business.  The more involved you are, the more people relate to you.  It is a win-win situation and there is not one reason why you shouldn’t be doing this.

Stop wasting your time on those phone calls or emails that promise you their program is going to get you more LIKES on your Facebook Page – yep, they might get you more LIKES, but are they honest LIKES?  Did you know that most of these programs or apps will ask your audience to register through their Facebook Account? This allows access to your Friends contact database in their account, then guess what happens next…let the spamming begin.  These programs or apps harvest email addresses then start sending unwanted emails, or even worse, will sell their email addresses.

Do you really want to be associated with that type of business?

Take some time to put a strategy together on how you will interact with your audience on all social networks, but also understand what your audience is looking for on each social network.  Put your calendar together on when you will post, taking into account the best times to post to get the most interaction and exposure.

Getting started with social media marketing can be confusing and time consuming, not to mention the time it takes to manage it all. If you are stumbling along with your social media marketing and would like to get a solid strategy in place, give me a call or send me an email. We can schedule a time to talk about your social media marketing.  No matter how small or how large your market is I, a real estate virtual assistant, can help you put together a customized strategy that works for you and your market.

Photo courtesy of  Laurel Papworth and Personalize Media 
Aeneadellaluna

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest

Filed Under: Blog, real estate social networking, real estate systems, social media

May 26, 2013 By Kim Hughes Leave a Comment

Planting the Seed

How many of your past clients are you still in contact with? Do you have a relationship with them?  Do you call them to say hello, happy birthday, congratulations?  Why not?  This is your bread and butter and cream of the crop for business building.

Creating a system to keep in contact with your past clients you can plant seeds of suggestions.  By keeping touch with them you need to let them know how much you appreciate their business and for referring their family, friends and co-workers to you.  After all, they have already done business with you, so they know how detailed oriented you are and really worked hard for them in achieving their dreams.

If you are not staying in touch with your past clients, now is the time to start.  Send them a card or call them.  Explain to them it was a genuine honor to work with them and that it is important to you that you have satisfied clients.  Ask them if there is anything they need or you can do for them.  Offer a free home value analysis or to meet with them to evaluate their real estate portfolio, which means determine if they are in a position to buy or sell.   You could even talk to them about maybe considering a re-fi since the interests rates are low.  This could save them hundreds of dollars a month if they are paying high interest rates.

When you take the time to stay in touch with your past clients, you are planting the seed. It also gives them the confidence in referring you to others and brings them back to you when they are ready to buy or sell. 

Planting the seeds of suggestions is just that – a subtle reference to the idea of referral, especially with non-business contacts.  Use a “By the way…” indirect approach to avoid appearing pushy or desperate.  By implementing this technique not only helps develop contacts from friendships, but friendships from contacts.

Take a few minutes to write down how you will indirectly mention that your business is built on referrals.  Then start planting the seed. 

Need help in this area of your business?  Contact me so we can discuss how your system should be created so you can start building your referrals. 

Subscribe in a reader
32.6631884-95.4882896

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest

Filed Under: kim hughes, kim hughes real estate virtual assistant, real estate referral system, real estate systems, real estate virtual assistant

Kim Hughes | Real Estate Strategy Coach

Ready to create a strategy to improve your business on all levels? Schedule a private consultation to discuss your specific needs today so we can create a strategy that is customized to you and your market. Call or email me and let’s move forward in executing your vision.
 

Blog Archive

  • March 2023 (3)
  • February 2023 (4)
  • January 2023 (4)
  • December 2022 (3)
  • November 2022 (3)
  • October 2022 (4)
  • September 2022 (5)
  • January 2021 (1)
  • October 2020 (4)
  • August 2020 (4)
  • March 2020 (1)
  • February 2020 (4)
  • November 2019 (1)
  • September 2019 (1)
  • June 2019 (1)
  • May 2019 (2)
  • January 2019 (4)
  • November 2018 (2)
  • October 2018 (4)
  • August 2018 (2)
  • July 2018 (3)
  • June 2018 (2)
  • May 2018 (2)
  • April 2018 (5)
  • March 2018 (1)
  • October 2017 (1)
  • September 2017 (2)
  • August 2017 (1)
  • May 2017 (1)
  • April 2017 (2)
  • March 2017 (2)
  • January 2017 (1)
  • November 2016 (2)
  • October 2016 (1)
  • September 2016 (2)
  • August 2016 (4)
  • July 2016 (1)
  • April 2016 (3)
  • March 2016 (1)
  • November 2015 (5)
  • October 2015 (3)
  • September 2015 (5)
  • August 2015 (5)
  • January 2015 (2)
  • December 2014 (1)
  • November 2014 (1)
  • August 2014 (1)
  • October 2013 (1)
  • May 2013 (1)
  • April 2013 (1)
  • August 2012 (1)
  • June 2011 (1)
  • January 2011 (1)
  • August 2010 (4)
  • June 2010 (1)
  • May 2010 (3)
  • April 2010 (6)
  • March 2010 (6)
  • February 2010 (4)
  • September 2009 (2)
  • July 2009 (1)
  • June 2009 (1)
  • February 2009 (2)
  • January 2009 (2)
  • December 2008 (7)
  • November 2008 (8)
  • October 2008 (1)
  • June 2008 (2)
  • November 2007 (1)
  • October 2007 (1)
  • August 2007 (1)
  • May 2006 (1)
  • January 2006 (1)
  • October 2005 (1)
  • January 2005 (3)
logo.jpg

Digital Marketing for Real Estate Agents

365 days of Social Media Posts designed to build engagement with your audience.

The Real Estate Assistant Playbook

Click here to learn more about the most talked about real estate course
on the market today

The Real Estate Course for All Agents and Assistants.

Services

  • The Ultimate Expired Listing System
  • Listing Coordination
  • Transaction Coordination
  • Office Procedures & Systems
  • Lead Management
  • Website & Blog
  • Social Networking
  • Internet Marketing
  • Branding
  • Business Evaluation
  • Assistant Training
  • Team Training

Connect with Kim Hughes & Company


privacy policy     terms of service     sitemap

PK Hughes, LLC – dba Kim Hughes & Company, a Texas Corporation formed in 1999. .
Kim Hughes & Company offers real estate virtual assistant services to real estate agents by providing strategies with solutions on how to run a successful real estate business including marketing, social media marketing, blogging, not to mention implementing and managing everyday support services.

 

Loading Comments...