Kim Hughes

Providing solid solutions since 1999 specifically tailored for today’s real estate professional.

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How Effective Is Your Social Media Marketing?

In the midst of showing and listing houses, attending inspections, negotiating contracts and networking with future prospects, when are you supposed to have time to keep up with blogging, Facebook, LinkedIn, Instagram, Twitter and Pinterest? The key to social media platforms providing the exposure you are looking for is consistency. Adding a post here and there when you have a free minute with weeks or months in between posts will not garner the exposure you are looking for.

Social Media Marketing for Real Estate Agents

Your social media accounts should provide information on a variety of different topics including details on your listing, stats on the local market, local activities, industry news and homeowner tips. While it doesn’t require a full time job, it can be hard to fit it all in when you are busy and have lots of other activities going on. Social media can be an easy responsibility to transition to someone else and get the consistency you need. With the right individual or team responsible for your social media, you can focus your time on tasks with a higher return on investment.

Consider delegating this responsibility to Kim Hughes and Company. We work with our clients to develop a custom social media approach that includes the platforms that will benefit them with consistent posts that will keep them front of mind in their market. In most cases, we recommend you start with blogging. Blogs will focus on a variety of topics including real estate articles relative to buyers and sellers, homeowner tips, property information and local events. Blogs are written with keywords in mind that will benefit your website’s search engine optimization, posted on your website and then shared to your social media platforms. By sharing from your website, when people click on the links from your social media, they are brought back to your website benefiting your placement in the search engines when people are searching for real estate in your area.

Beyond blogging, we will develop a social media schedule to share local news, real estate tips, promote your listings and other items that your followers will engage with. Once you turn over your social media to your virtual assistant, you can count on your social media platforms having consistent posts without you having to think about them leaving you extra time to sell more houses and focus on the things that require your attention.

Is there something else you have on your to do list? Let us know and chances are  we can help you with it. We recognize that all real estate agents run their businesses differently and our goal is to support you in whatever way will be most beneficial to your business. So let us know what kind of help you are looking for.

Ready and motivated to organize your life?
The 90 Day Real Estate Planner is a must for any agent, broker, team leader to implement into their daily lives as it will help you become more productive, find more time and be better organized.  Get it today by visiting the 90 Day Real Estate Action Planner – use the COUPON CODE: PLAN18 to get your discount.  This special code is for a limited time only, so take advantage of this discount today and get excited about your life becoming more organized and structured.

90 Day Real Estate Planner

 

Are you realizing you need to tighten up your business strategies?  Here at Kim Hughes & Company we are the experts when it comes to working real estate agents with start-ups, re-organizing, marketing, transaction management and so much more.  Visit us at Kim Hughes and Company to download our free Real Estate Checklist.  We will show you how to become a powerhouse agent so schedule a 20 minute complimentary call with Kim today and let’s get you organized and create some amazing strategies for your business.

Are you realizing you need to tighten up your business strategies?  Here at Kim Hughes & Company we are the experts when it comes to working real estate agents with start-ups, re-organizing, marketing, transaction management and so much more.  Visit us at Kim Hughes and Company to download our free Real Estate Checklist.  We will show you how to become a powerhouse agent so schedule a 20 minute complimentary call with Kim today and let’s get you organized and create some amazing strategies for your business.

COMING SOON!

The Ultimate Expired Listing System Webinar

Are you ready to get serious about working the Expired’s in your market?  Are you ready to start building your inventory and put more money in the bank?  I bet you are!  I have been asked many of times to do a webinar for agents who struggle with the Expired Listing process, so coming in August I will be hosting a Workshop to take you through my Expired Listing System that has been a huge success for many top agents.  If you would like to be the first notified just click on the link below and you will

automatically go into my private list to receive the first announcement.

YES! I WANT TO BE THE FIRST TO KNOW – SIGN ME UP!

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Instagram Apps and Tips for Real Estate

Are you a little confused when it comes to posting your fabulous properties to Instagram?  Don’t wory, here are some great Instagram Apps and tips to help you get started using the program to build an impressive audience.  Did you know that Instagram is the fastest growing social media platform globally with over two hundred million active users? Although Facebook is still the most popular social network, the real estate industry is growing tired as their organic Instagramreach continues to decline. Many real estate agents and brokers are taking notice to the powerful growing network that Instagram has and are putting it to work for their real estate marketing businesses.

Instagram is proactively working with businesses to brand themselves, make their presence known, and engage with followers. One of the ways they do this is by offering a Blog just for businesses that gives inspiration to those looking to connect with prospective real estate buyers and sellers through Instagram. There are numerous ways to enhance your Instagram experience. Keep reading below to learn of some tools, tips, and apps that can make Instagram become a strong selling tool for your business.  The Instagram tips below will sure make you a big hit with your local marketing when it comes marketing your client’s properties.

Instagram’s Photo Maps allows you to share photos to your photo map before posting. The geotag feature places a thumbnail of your photo on to a Google map so that you can see where it was taken. If you were to post a home for sale linked to the map along with neighborhood features, restaurants, shopping, and other local features, this would allow prospective clients to research the photo map and potentially prove that this home is in a perfect neighborhood that they would like to buy in.

Instagram also allows you to share up to 15 seconds of video at a time by pressing and holding the record button, then lifting your finger to stop. You can create a home tour by capturing one to two seconds inside of each room. You also have the option of adding previously recorded video from your phone.

SnapWidget is one of many third party services that utilize Instagram’s application programming interface which allows you to showcase your map on your own website.

Flipagram (iOS and Android – free) is an app that creates a short film with audio of your previously taken photos. You can also share these videos or photos by visiting your Instagram from a desktop and clicking the share button. This will generate an embed code that you may use to place in your blog, website, social media, or other sites.

Hyperlapse (iOS-free) is a simple app that allows you to capture high quality time lapse videos, even while in motion.

Cropic Photo Editing app (iOS-free) is designed for those who do not like the square cropping mandate on all Instagram photos. You can overlay a full size landscape photo on a background of your choice so that the entire photo can be seen without cropping it into a square.  

There are a multitude of photo collage apps out there, each one offering different options. The ones listed below I have found to be the best:

Photo Grid Photo Collage app (iOS and Android – free) is the number one photo collage app for Android devices and goes beyond simple collages with video editing, freestyle collages, and tons of templates, background designs, and stickers. 

Frame Swagg Instagram collage app (iOS-free) may be the simplest, most basic yet still very useful. There are more than 50 layouts plus color combinations. Use their sister app Color Cap (iOS-free) if you would like to add text to your photos.

PicStich Collage app (iOS-free) has the widest selection of photo collage layouts (more than 230 available) that are found within one app. You can add text, use filters, and turn photos into memes.

Diptic Photo Collage app (iOS and Android – $.99) is the serious photo collage app with the most customization and editing options available (more than 175 templates).

Instaframe Instagram Collage app (iOS and Android – free) is more of a fun, artsy, playful focused app allowing you to add fun borders, fonts, and emojis.

SplitPic Photo Editing app (iOS and Android – free) is not your traditional collage app. Instead, you can clone your images or merge multiple photos together to make one of a kind images.  

And, remember using Hashtags when posting to Instagram is always going to bring you new connections.  A Hashtag could be something like #CityRealEstate #Address, #YourName, # #Yourwebsite. 

I hope you will use some of these apps and put them to work for your business. Incorporate Instagram into your social media strategy. Stay active and you will truly see the benefits of this powerful social media network.

Not sure how to put a social media marketing strategy in place for you and your business?  Call or email Kim Hughes  today and let’s discuss a strategy that works for you.

 

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Check out NutShellmail To Stay Informed on Your Social Networks

Here is a great FREE program that I have been using for so long and really love it.  It saves me so much time in knowing what is going on with my social networks.  You have got to try it out yourself!

NutShellMail

 

NutshellMail: Simplify Your Online Social Life from David Lyman on Vimeo.

Facebook:

Get all your Facebook Birthdays, Photos, Friend Requests, Wall Posts, News Feed, Event & Group Invites, and Messages in one interactive email.

Control Facebook right from your inbox — you can comment, reply, post on walls, and update your status without leaving your email.

Twitter:

See your mentions, new followers, quitters, and your friends’ latest tweets in your Twitter summary. Tweet, Reply, Retweet, and DM without leaving your inbox.

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