In an episode of Unstoppable Real Estate Agents, Kim welcomed a powerhouse in the real estate coaching world: Amy Stoehr, CEO of Real Estate Star Power and owner of the Real Estate Masters Guild. With over three decades in the industry, Amy has lived through market shifts, coached countless agents, and rebuilt businesses so when she talks about what works, agents listen.
And this episode? It’s packed with the kind of truth every real estate professional needs to hear.
A 30-Year Journey Built on Mentorship, Growth, and Resilience
Amy’s career began back in 1992, when a relocation director from Coldwell Banker recruited her straight out of retail management. Her training was simple but powerful. She shadowed a top producer, learned the business from the inside out, and soon joined one of the best-performing teams in her market.
That hands-on experience led her to the original Star Power organization, where she eventually became Executive Vice President and a key figure behind its coaching and events. When Star Power went through financial trouble in 2008, Amy didn’t crumble—she built her own coaching business and launched the Real Estate Masters Guild.
Then came the full-circle moment: in 2022, Amy purchased Star Power bringing the iconic brand back into the industry with fresh life and a renewed mission.
The One Thing Agents Still Struggle With
Even after 21 years of coaching top producers and successful teams, Amy says one challenge never goes away:
👉 Agents simply don’t reach out to their past clients and sphere.
Everyone is looking for a shiny object, lead source, or marketing hack yet the highest-quality business is already sitting in their database.
The numbers prove it:
- Internet leads convert between 0.5% and 3%
- Past clients and sphere convert at 10% or higher
That means if you have 250 meaningful contacts in your database, there are 25 transactions a year already waiting for you.
So Amy asks the question every coach wonders:
If your best business comes from relationships… why don’t you call?
The 3 Real Reasons Agents Don’t Reach Out
Amy says it comes down to three things:
✅ 1. You don’t know who to call
Maybe you have thousands of contacts and no idea where to start. Her solution is simple:
Start with the most important people those who refer, repeat, or truly connect with you and narrow the list to a manageable number.
✅ 2. You don’t know what to say
Many agents think a call has to feel like a sales pitch. Actually, it’s about connection, not conversion.
✅ 3. Fear of rejection
This is common even among top agents. But rejection is rarely what happens. When you reach out with genuine care, most people are happy to hear from you.
What Counts as a “Call” Today?
This may be the most freeing part of Amy’s message:
A call isn’t just a phone call.
In today’s world, connection can be:
- A phone call
- A text
- A direct message
- A face-to-face visit
- A video message
What doesn’t count: mass email, drip campaigns, blasted voicemails, automation, or one-to-many marketing.
True connection is one-to-one interaction—and that’s what builds loyalty.
A Simple System: Call Your Core 4 Times a Year
Let’s say you narrow your core relationship list to 500 people.
If you reach out once per quarter, that’s:
- 500 ÷ 10 working weeks = 50 conversations per week
Fifty real connections each week builds trust, drives referrals, and keeps you front-of-mind without spending a dollar on advertising.
The Bottom Line: Your Best Business Already Knows You
Agents are spending thousands a month on online leads while ignoring the people who already know, like, and trust them.
Amy’s message is clear:
✅ Stop chasing strangers.
✅ Start connecting with your people.
✅ Consistency beats marketing hype every single time.
Ready to build your foundation?
Download my free 72 To-Dos Checklist and start reinforcing the areas that matter most. Or, schedule a call with me at KimHughes.com and let’s identify where your foundation needs a little reinforcing.
Because the truth is simple: you can’t grow what you can’t support and now is the perfect time to rebuild from the ground up.
🌟 Want a Done-for-You Solution?
Check out our Holiday Card System. Spread Joy, Strengthen Relationships, and Stay Top-of-Mind This Holiday Season.
It’s that time of year again when your clients’ mailboxes are overflowing with holiday cheer. The question is: will your name be one of the few they actually remember?
With over 25 years of experience helping real estate agents create meaningful client connections, I’ve developed the Holiday Card System a complete, done-for-you package designed to make your holiday outreach effortless and unforgettable.
Imagine sending beautiful, heartfelt cards that remind clients why they loved working with you and why they should call you when they’re ready to buy or sell again.
Whether you send 25 cards or 500, this system helps you do it faster, smarter, and with more impact. Get yours HERE!
Leave a Reply