With easy access to technology in the marketplace today, there is no need to be intimidated by video. Using video in your marketing doesn’t mean you have to hire a professional. There is room for all different levels of video in your marketing, and while you may occasionally have the need for something professional, most of your video needs can be done with your smartphone or simple online software.
For starters, grab your phone and practice shooting some video. It doesn’t have to be professional, but you do want it to look nice. Start with short videos and don’t get too long and involved. Share a quick walk-through of a new listing, a preview of the backyard at one of your listings on a nice day or a short clip of a local event you are attending. If you share your videos on social media, they will get great exposure because even if someone doesn’t watch the whole thing, they are likely to see a few seconds of it (hopefully just enough to intrigue your followers) and even those few seconds are good exposure. The quality of video you can shoot with your smartphone is more than enough for most things you will do so don’t think you need an expensive video camera before you can start making videos.
Click here to watch the video: Tips on How to Incorporate Video into Your Marketing Plan
What are some other things you can share videos of to garner some attention? Talk to your clients in your videos. One way to try and build your business is to let people get to know you. Don’t overshare but offer interesting snippets of your life that people will find interesting. You could share a review of a favorite restaurant, information about a local park that you frequent, a little bit about yourself, a monthly update on your local real estate market, a sneak peek of a coming soon listing or a few ideas about how to improve their curb appeal.
It’s a good idea to think about what you want to say before you start recording. Don’t be too rehearsed so that it sounds like you are reading a script but if you make a list of bullet points before you start recording, it will be much easier to stay on track and cover the things you want to share.
Keep your videos short and to the point. People are bombarded with so much information today that you have to fight for their attention and you will have to give them something they are interested in or they will move on after the first few seconds. Instagram allows videos up to 1 minute in length so that might be a good place to start if you are planning to use Instagram as one of your platforms and that doesn’t mean you can’t have shorter videos too. For many topics, 20-30 seconds is all you will need to convey your message.
There are many options you can use to create slideshow style videos to share in your marketing. Animoto is one program that is easy to use while still creating professional quality videos at an affordable price. This will allow you to drop pictures in, add text, background music and transitions, and have a video very quickly without having to invest too much time in learning a complicated program.
Before you post a video anywhere, always watch the whole thing to make sure it is okay so you don’t post something with too much background noise, that shows something personal or with quality issues like too much movement or poor focus. Using video doesn’t have to be time consuming or scary. Trial and error will teach you a lot so be open-minded and get started soon.
You can read my other real estate business blogs and get free downloads by visiting https://www.kimhughes.com/resources/real-estate-blog/
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