Another year (and decade) has come and gone. With the start of 2020, it is a great time to reflect on your past successes and failures and prepare yourself and your business for the new year. How many times have you been guilty of continuing to do the same thing over and over just because it’s what you have been doing and you don’t want to think about changing it? There is no better time than the present to review all of your systems and eliminate any that don’t work or aren’t productive. You may then update systems that need changes or implement something new to fill in any holes in your business.
Start by taking a look at your expenses from 2019 to see what you spent money on. Are you paying for subscriptions that you no longer use or don’t deliver the results you expect? Break this habit today. Total what you spent on each item in your budget then evaluate the results that you received from them to determine if you should continue.
If you are paying Zillow $500 a month to get leads but don’t have the time to follow up with the leads you get, is that a good use of your marketing budget? Evaluate each item you pay for and determine if you got the results you expected. Your return should be greater then what you spent on each item if you plan to continue with that service. Once you determine what is working and what is not, take a morning and cancel the services you don’t plan to use anymore.
Some systems may need to be replaced and that’s ok. If your CRM just isn’t for you but you have to have one, find a new one that you like and set aside an hour a week to learn the system so you will start using it. If Zillow doesn’t give you the leads you want, consider another option like an expired listing system that will allow you to connect with active sellers that need an agent to meet their needs.
While you are looking at what didn’t work, don’t forget to think about what did work too. If all of your listings in 2019 came from the neighborhood you farm, make sure you keep doing what you have been doing to ensure that continues. Did your open houses generate new buyers for you to work with? Plan more of them in 2020 if you want to increase your buyers.
If you have a few systems that you really want to use but just can’t find the time or don’t know how to implement them, find someone that can help. There may be another agent in your office that is using something that would sit down and show you how it works. Another option is to try YouTube. There are videos for almost everything where someone else will tell you how to use something. If it is an issue of time, hire an assistant that can help you with the tasks that you can’t get to so you can spend more time on income generating activities. Kim Hughes and Company works with agents across the country implementing solutions that meet their needs. From social media to listings, transactions, website maintenance and anything else you can think of, we help agents daily by providing as much or as little help as you need to reach your goals and stop putting more things on your task list than you can accomplish.
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