Have you ever wondered how you can generate another form of income without taking time away from your real estate business? In this episode of the Unstoppable Real Estate Agents Podcast, Kim is diving into a unique topic: affiliate marketing, a strategy that can help you earn extra money while still focusing on your primary business and how this strategy could give you a cutting edge on the competition.
Why Affiliate Marketing?
In today’s fluctuating real estate market, having a consistent income can be challenging. Deals can fall through, closings can be delayed, and there can be months without a paycheck. This unpredictability makes it crucial for agents to consider multiple streams of income. Affiliate marketing presents a promising opportunity because it doesn’t require significant time away from your main business. It allows you to earn commissions by recommending products and services you genuinely believe in.
Getting Started with Affiliate Marketing
- Create an Amazon Store: Start by setting up an Amazon store with categories like home and garden, kitchen, bathroom, and organizational tools. Populate these categories with products you trust and have used or come highly recommended. This ensures you’re promoting quality items that your clients will appreciate.
- Promote Through Various Channels: Once your store is set up, promote it through your website, email signature, newsletters, and social media. Create a dedicated page on your website listing products that buyers and sellers typically need, from moving boxes to lawn care tools.
- Engage with Clients: When clients mention needs like security systems or moving supplies, direct them to your affiliate links. This not only helps them but also drives traffic to your website, enhancing your SEO and increasing your chances of earning commissions.
- Seasonal and Contextual Promotions: Tailor your promotions to fit the season or specific client needs. For instance, in spring, you might highlight gardening tools. This keeps your recommendations relevant and timely.
The Benefits of Affiliate Marketing
- Supplemental Income: Although it won’t make you rich overnight, affiliate marketing can provide a steady stream of supplemental income. Over time, as you build and promote your store, this income can grow.
- Enhanced Client Service: By providing curated, trusted product recommendations, you position yourself as an authority and a helpful resource for your clients.
- SEO Boost: Directing traffic to your website through affiliate links improves your site’s SEO, making it more visible and attractive to potential clients.
Tips for Success
- Quality over Quantity: Focus on recommending products that you truly believe in and have solid reviews. This builds trust with your clients.
- Consistent Promotion: Regularly update and promote your affiliate links through your newsletters, social media, and client interactions.
- Transparency: Always disclose that you may earn a commission from the affiliate links. This transparency is required by law and builds trust with your audience.
To help you get started, I’ve created a FREE affiliate guide tailored specifically for real estate agents. This comprehensive guide covers everything from setting up an Amazon store to effectively promoting your links. Additionally, I’m offering a free list of affiliate links to kickstart your efforts.
If you found this episode helpful, please share it with other agents who might benefit from this information. Remember, the effort you put into affiliate marketing today could yield significant rewards in the future. If you have any questions or need personalized advice, feel free to schedule a 20-minute call with me. I’m here to help you navigate this new income stream and make the most out of it.
Episode Resources:
🎁 Download the FREE Affiliate Guide for Real Estate Agents
📽️ Watch on YouTube
Business Resources:
✅ FREE Real Estate Checklists
➡️ Real Estate Templates
💻 The Ultimate Expired Listing System
