It’s important for real estate agents to have a strong online presence and make it easy for potential clients to find them. As an agent you should ensure that your website is easily accessible and that your social media accounts are clearly linked. The following are some things to consider when reviewing your online image and making sure your clients can easily connect with you.
First, start by reviewing your email signature. As a real estate agent, when creating a signature line for your email, it’s important to include your name, brokerage, website, email address, and phone number. Also, consider adding a link to search for homes and linking all your social media platforms to it. This will save people the frustration of having to search for you. One of the biggest annoyances in the business world is people having to search for information on someone because they didn’t give it to you. So, making it easy for people to reach you is important.
Next, let’s talk about your website. If all you have is an agent profile on your brokerage’s website, that is not a website, it is just a landing page. If you’re relying solely on that page, potential clients may get distracted by other agents on the site. It’s important to have your own website to showcase your information and make it easy for clients to reach out to you. There are many affordable websites available to you. They may not have all the features you desire at first, but having your own website allows you to establish your unique identity and avoid direct competition with other agents in your office.
Another important consideration is inconsistent information about you found online. To address this, it’s crucial to update your details across all platforms, beginning with the search engines. Conduct a Google search on yourself and verify that the links displayed lead to your current website. Look for any inaccurate information such as websites still reflecting your previous brokerage, despite having switched to a new one. By doing this, you can avoid misrepresenting yourself and creating confusion for prospective clients.
You also need to review all your social media profiles. Verify that your Google business profile and MLS information are up to date. The National Board of Realtors and your local board should also have your updated information. Remember to update your email signature line if you move. Finally, check your website to ensure all information is correct.
Maintaining an up-to-date online presence is crucial for improving your business and expanding your audience. Your profiles will be viewed by past and potential clients, individuals comparing you to other agents, real estate professionals in other regions who may offer referrals, and recruiters interested in having you join their team or company.
The most important thing you should ensure is that your accounts are accurate. After you get your profiles updated with fresh information, keep them that way. You don’t have to review them monthly but at a minimum once a year, spend a day to make sure they are still accurate and reflect the most current and appealing information about you and your business.
Your online appearance can either benefit or hurt you. It’s crucial to maintain accurate accounts by updating them regularly with fresh information. While it’s not necessary to review them monthly, it’s recommended to spend at least one day per year to ensure that they still reflect the most current information about you and your business.
