In this week’s episode of Unstoppable Real Estate Agents, we discuss the world of social media marketing and how you can unlock the full potential of your online presence.
Social media analytics provide you with valuable insights into the performance and impact of your marketing efforts when it comes to your social media. These analytics help you evaluate your campaigns, understand what your audience gravitates to and drive continuous improvement.
Before we get into analytics, let’s make sure you have all your social media accounts optimized to their fullest. So, before you jump in to start analyzing metrics, analytics, etc let’s do some housekeeping:
Login to each one of your social media accounts and make sure you have optimized them to their fullest.
Go into each one of your social media accounts:
- Facebook Page
- Tik Tok
- YouTube
Then go into your real estate platforms:
- Your website
- Your Franchise Website
- Zillow
- Realtor.com
- Homes.com
- And any other platform where you can establish a profile.
And finally, your Search Engines:
- Google Business Profile
- Pinterest – See my previous podcast on how to build this out.
Even if you do not plan to use any of these now, go ahead and create a profile to secure your name or your channel. Add all the links you can to your website, so the search engines pick them up.
Make sure you have your digital branding secure across all the above platforms so you can start elevating your brand.
If you have a social media manager, they can help you with all the above, but if not and you need some help, we can help you optimize all your accounts on all platforms as well as with branding. We’ve been helping Real Estate Agents with their social media since its inception. We know all the ins and outs and even some amazing techniques that will optimize your accounts even further. If you want to talk, see the link below to schedule your free call.
After creating or updating your information, organize it on a Google Docs or Excel spreadsheet and keep track of your updates. Don’t forget to include your metrics for that specific date as well. I want you to be able to track your progress from the beginning and measure it on a monthly or quarterly basis, so gathering all that information now will help you see how you are doing with your content, how your audience receives it and what’s not working so you can tweak it going forward.
You should revisit these platform profiles every quarter to update any information. If you move to another brokerage you will need to update everything immediately.
Now, the following is assuming you are posting on a regular schedule, you have followers, and you are engaging. If you are not doing any of these then you must first create your strategy, then implement it before you can start measuring but go ahead and get your analytics and put them on the spreadsheet.
To optimize your social media presence, it’s important to have a solid plan for sharing reels, stories, videos, and posts. Additionally, engaging with other businesses by posting on their accounts can be beneficial.
- Performance Evaluation: Measuring social media analytics allows you to evaluate the performance of your social media campaigns and strategies. It provides valuable data on key metrics such as engagement, reach, impressions, and follower growth. By analyzing these metrics, you can determine what’s working well and what needs improvement, helping you optimize your content, posting times, and overall social media strategy.
- Audience Understanding: Social media analytics provide insights into your audience demographics, interests, and behaviors. By understanding who your audience is, you can tailor your content and messaging to resonate with them better. Analytics can reveal which types of content generate the most engagement, allowing you to create more targeted and relevant posts that appeal to your audience’s preferences.
- ROI Measurement: Measuring social media analytics enables you to track the return on investment (ROI) of your social media efforts. By analyzing metrics such as conversions, click-through rates, and lead generation, you can assess the effectiveness of your social media campaigns in driving real business results. This information helps you allocate your resources effectively and make data-driven decisions to optimize your ROI.
- Competitive Analysis: Social media analytics can provide insights into how your performance compares to your competitors. By monitoring their social media metrics, such as follower growth, engagement rates, and content strategies, you can identify areas where your competitors excel and areas where you have a competitive advantage. This knowledge allows you to adapt your strategies, learn from successful competitors, and differentiate your brand in the social media landscape.
- Continuous Improvement: Social media analytics enable you to track your progress over time and identify trends and patterns. By regularly measuring your analytics, you can spot opportunities for improvement, detect areas of decline, and make necessary adjustments to your social media approach. This iterative process helps you stay agile and responsive, ensuring that you are consistently optimizing your social media presence to achieve your goals.
Now that you have optimized all of your social media accounts and created a strategy, we can look at how to measure your analytics.
- Define Your Goals and Key Metrics
When you are ready to start measuring your social media analytics the first step is to clearly define your goals. You need to know what your goal is and how you plan to achieve it. Is it increased brand awareness, higher engagement, or driving more website traffic? Once you have defined your goals, identify the key metrics that align with those objectives. For example, if your goal is to increase engagement, metrics such as likes, comments, and shares will be important to track. - What are the Right Analytics Tools for You?
In order to measure your social media analytics effectively, you need to leverage the right tools. Most social media platforms offer built-in analytics dashboards that provide basic data on your performance. You also can look at third-party tools like Metricool, Hootsuite, MeetEdgar and Google Analytics that offer more comprehensive analytics capabilities as well as a scheduler. Take a look at these and choose the one that aligns with your needs and budget. - Track Engagement Metrics
Engagement metrics are key indicators of how your audience interacts with your content. They include likes, comments, shares, and clicks. By tracking these metrics, you can gauge the level of interest and connection your content generates. Analyze which types of posts receive the highest engagement and identify patterns to replicate success. Also, monitor engagement over time to spot any changes or trends. - Measure Reach and Impressions
Reach and impressions are so important to your metrics, and you need to understand the visibility of your content you’re putting out there. Reach measures the number of unique users who have seen your content, while impressions represent the total number of times your content has been displayed. These metrics help you assess the effectiveness of your content distribution and identify opportunities to expand your reach to a broader audience.
Don’t overlook the power of analytics and create data-driven decisions to elevate your social media presence.
Measuring social media analytics empowers you to evaluate performance, understand what your audience is attracted to, track ROI, analyze competitors, and drive continuous improvement. By leveraging these insights, you can make informed decisions and take actions that enhance your social media strategy and maximize the impact of your efforts.
EPISODE RESOURCES:
- Schedule a Strategy Call with Kim
- Your Branding: How do you look online
https://www.kimhughes.com/your-branding-how-do-you-look-online/ - Goal Setting Roadmap: Social Media
https://www.kimhughes.com/goal-setting-roadmap-part-1/ - Visualize, Connect, Sell: How Pinterest Can Revolutionize Real Estate Marketing
https://www.kimhughes.com/visualize-connect-sell-how-pinterest-can-revolutionize-real-estate-marketing/
