Gone with the Links: Navigating the World of Broken Website Connections

In this episode of the Unstoppable Real Estate Agents Podcast, Kim discusses how keeping your social media, website and other online links updated is crucial for real estate agents to maintain a professional online presence and ensure potential clients can easily access accurate information.

Here are the top 10 areas where real estate agents should make sure their links are updated:

1. Personal Website: Regularly update your personal real estate website with current property listings, contact information, and any blog posts or articles you’ve written.
2. Real Estate Listings Platforms: Update your listings on popular real estate platforms such as Zillow, Realtor.com, Redfin, and others to reflect current properties you’re representing.
3. Social Media Profiles: Keep your social media profiles (Facebook, Instagram, Twitter, LinkedIn, etc.) up to date with recent listings, achievements, and contact information.
4. Google My Business: Update your Google My Business listing with accurate contact details, office hours, and current properties. This ensures your business information appears correctly in Google searches and on Google Maps.
5. Online Real Estate Directories: Maintain your presence on industry-specific directories like the National Association of Realtors’ directory, local Chamber of Commerce directories, and other online real estate directories.
6. Email Signatures: Regularly update your email signature with links to your website, social media profiles, and any relevant promotions or current listings.
7. Virtual Tour and Video Platforms: If you use platforms like Matterport or YouTube for virtual property tours or informational videos, make sure your videos and tours are up to date and accessible via accurate links.
8. Online Advertising Campaigns: If you’re running paid online advertising campaigns for your listings, ensure that the landing pages and URLs you’re linking to are current and accurate.
9. Online Review Sites: Keep an eye on review sites like Yelp or Google Reviews. Respond promptly to reviews and make sure your contact information is accurate.
10. Blogs and Guest Posts: If you contribute to real estate blogs or write guest posts on industry websites, ensure that the links in your author bio or within the content lead to current information.

Remember that consistency across all these platforms is key. Regularly updating your information helps build trust with potential clients and portrays you as an active and professional real estate agent. Additionally, perform occasional checks to ensure that all the links are functional and direct users to the correct destinations.

EPISODE RESOURCES:
Episode 7: How to Get Your Past Clients to Leave Amazing Testimonials
Episode 11:Your Branding: How Do You Look Online
Episode 20:Websites 101: Understanding Some Basics About Your Website
Episode 27: How to Authentically Show Up Online Using Video featuring Chelsea Peitz
Episode 30: Boost Your Online Presence: Tips for Better Client Visibility

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