EP 8: ASSISTANT

Is It Time You Bring On A Real Estate Virtual Assistant?



Your day started at 8:00 a.m. and 12 hours later, there is no end in sight. While many people immediately say they need to hire some help, it is important to think through that decision and make sure that is the direction you should move. Having a real estate virtual assistant is a big responsibility and will require an investment on your part for your assistant to be successful, so make sure you are prepared for everything that comes with it.

If you are tired of feeling like you never have enough time, make it a habit at the end of every day to reflect on what you did that day. Make a quick list of the tasks you accomplished then think about what could have been done by someone else if you chose to delegate those tasks to a different person. Also, think about what else you could accomplish if you didn’t have to do some of the things you spend time on each day. You will find that some tasks require your attention but there are likely many others that could be done by anyone.

Here are some items you are probably doing every week or maybe even every day that could be assigned to someone else.

  • Managing your Social Media Marketing
  • Managing your Social Media Platforms
  • Newsletters
  • Organize Client Events
  • Create and manage Past Client Systems
  • Setting up Systems and Processes
  • Scheduling showing appointments
  • Returning phone calls
  • Maintaining your database
  • Assigning leads to drip campaigns
  • Collecting showing feedback
  • Providing showing feedback to your sellers
  • Keeping sellers informed of activity on their property
  • Marketing your listings
  • Website maintenance
  • Blogging
  • Coordinating details of a transaction once a property goes under contract
  • Bookkeeping
  • Maintaining your files and records
  • Implementing your social media strategy
  • Maintaining your daily schedule

This is just a partial list of things the right assistant can help you with. If you go a step further and hire a licensed

Real Estate Virtual Assistant

assistant, the list can continue indefinitely with tasks they can help you with.

Before you make a decision to hire someone, make sure to think about the big picture when it comes to hiring someone. Your assistant will need to be paid regularly and consistently even if you haven’t had a closing that month, so you will need to have reserves you can use to make sure that happens. You will need to provide them with a place to work and the tools and equipment they need to work with so they can help you. Most importantly, even if they are experienced, you can’t expect them to guess at your expectations so you will need to be ready to teach them and help them learn your systems so they can be successful and make you even more successful.

If you don’t have enough work for an assistant on your own, you may consider sharing an assistant with another agent in your office, hiring someone part-time, or hiring a real estate virtual assistant to give you the help that you need. Hiring an assistant isn’t just about getting more done. It should allow you to focus your time on dollar-producing activities without letting other things slip through the cracks at the same time.

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