Here’s the truth: closing isn’t the end of the relationship—it’s the beginning. Yet so many agents move on to the next transaction without any plan to stay connected with their buyers or sellers. And that’s a big mistake, because THIS is where your repeat and referral business comes from.
In this episode of The Unstoppable Real Estate Agents Podcast, we will walk you through how to create a consistent, meaningful post-closing system that strengthens relationships, builds loyalty, and keeps you top of mind long after the keys are handed over. Whether you’ve been winging this part or avoiding it altogether, this episode is going to change the way you look at staying in touch.
What You’ll Learn in This Episode:
✅ Why post-closing systems are essential for client retention and referrals
✅ How to create a memorable, branded closing experience
✅ What to include in your follow-up schedule (and when)
✅ How to automate or outsource parts of the process
✅ How to organize client information for future touchpoints and marketing
Action Steps:
- Decide on your signature closing gift (and brand it to YOU)
- Send a handwritten thank-you card immediately after closing
- Schedule follow-ups at 1 week, 1 month, 6 months, and 1 year
- Add each closed client to your CRM with a “Closed” or “Past Client” tag
- Set a reminder to send their closing statement in January for tax purposes
- Add them to your holiday card list and home anniversary calendar
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Resources & Links:
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Visit my website for more FREE Templates: CLICK HERE to get started.
Get ready to become insanely organized with the 90 Day Real Estate Planner for you.
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📕 Read the Blog
🎧 Listen to the Podcast on your favorite player → Apple – Spotify
📽️Watch the Video
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At Kim Hughes & Company we offer you the tools you need to take your business to the next level…..
http://www.TheUltimateExpiredListingSystem.com
http://www.TheRealEstateAssistantPlaybook.com
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