When you go on listing appointments, it is very likely you will encounter sellers that really don’t know what it takes to sell a home. From the pre-listing phase, the listing term to closing and everything in between, sellers need your guidance. Face it, you are selling your service as an agent and most sellers need way more than just someone to handle the paperwork for them. They need someone to educate them on the process and tell them what to do every step of the way. If you want to really provide exceptional service to your clients, build them a step by step guide to selling their home that gives them direction on how to navigate each step of the process.
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If you want to put a guide together for your sellers, start at the very beginning with the pre-listing phase and detail every single thing your seller needs to do by creating checklists that cover each phase of the process. The effort you put into this will pay off for you as well since the homes you list will be prepared for the market and your sellers will better understand the process. If you want to put together a guide for your sellers, here are the different phases you should cover.
- Curb Appeal
- Documents Needed
- Showing Preparations
- Moving Instructions
- Closing Preparations
- Prepare Your Home for Its New Owner
These lists may not seem like a lot but the more detailed you make them, the better prepared your sellers will be and the more they will love you. Not only will they be prepared, you will receive fewer questions about what to do next.
How detailed should you be? Extremely! While so many of these items may seem obvious to you, for first time sellers and even many of those that have sold a home before, this is not common knowledge. Think about the last time you put together a piece of furniture and the directions that you had to go along with it. If you had carefully detailed instructions, it made the job easy. If the instructions weren’t detailed enough, you likely felt confused and unsure of what to do. Try to make this process as easy as it can be and extra detail will do just that.
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Is there something else you have on your to do list? Let us know and chances are we can help you with it. We recognize that all real estate agents run their businesses differently and our goal is to support you in whatever way will be most beneficial to your business. So let us know what kind of help you are looking for.
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Are you realizing you need to tighten up your business strategies? Here at Kim Hughes & Company we are the experts when it comes to working real estate agents with start-ups, re-organizing, marketing, transaction management and so much more. Visit us at Kim Hughes and Company to download our free Real Estate Checklist. We will show you how to become a powerhouse agent so schedule a 20 minute complimentary call with Kim today and let’s get you organized and create some amazing strategies for your business.
The Ultimate Expired Listing System Webinar
Are you ready to get serious about working the Expired’s in your market? Are you ready to start building your inventory and put more money in the bank? I bet you are! I have been asked many of times to do a webinar for agents who struggle with the Expired Listing process, so coming in March I will be hosting a Workshop to take you through my Expired Listing System that has been a huge success for many top agents. If you would like to be the first notified just click on the link below and you will automatically go into my private list to receive the first announcement.
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