Do you need a coach or an accountability partner?
Real estate coaches have become increasingly popular in recent years. They have made a huge difference in the business of many clients but they aren’t for everyone. For many experienced agents, coaching is needed less than accountability. If you know you need something to take your business to the next level, how do you decide what will benefit you most.
Here are some ways an accountability partner can benefit you.
- Help you maintain focus and more importantly motivation. Without a doubt, you have a list of things you want to accomplish each day and week but how many times do you fail to complete a task for different reasons?
- Do you ever spin your wheels because you just can’t decide what to do about something? An accountability partner will listen to your ideas and ask critical questions so you are able to see a clear path forward. The answer is in you but it is easy to get lost in what if scenarios and delay making a decision.
- My favorite reason to have guests over for dinner or to visit is because it forces me to tackle a few tasks I have been ignoring. Think of an accountability partner as the house guest you want to impress. Their regular check-ins will motivate you to action so you can say YES! when they ask if you finished your to do list each week.
- It’s easy to fall in to the trap of just trying to work as much as possible and stop setting goals that contribute to your personal and professional growth. Goals are critical to our long term success and an accountability partner will work with you to determine goals that will help you grow and improve your bottom line.
- When I talk to agents about why they chose to start their real estate career, it’s very common for them to mention they were looking for work/life balance. Despite being so important to many people, as agents get busy, they often lose sight of this. Without question, you want to be successful but overworking and burnout won’t get you there. Balance in all parts of your life is important and sometimes that means scheduling time to give you the balance you want and need. An accountability partner will help you find this balance and often helps increase your productivity in turn.
You may be thinking this all sounds like exactly what you need. And while it is for a lot of people, it may not be for you. There are many agents who benefit from real estate coaching.
- Are you making major changes like opening an office or starting a team? When you go in a new direction, you may not have the knowledge to do that successfully without support. A coach could offer a new perspective and share experiences with you that you wouldn’t have the knowledge of otherwise.
- If you have been in the real estate business for less than five years or are changing directions such as moving from residential to commercial or something else new for you, the right coach may offer you expertise that you don’t have. Not anyone can be a coach and a good coach will tell you up front if they aren’t the right person to help you but they should have expert knowledge that you don’t and can help you make decisions and grow into the expert you want to be.
- Coaching will involve deeper communication between you and your coach than working with an accountability partner. In many cases, they may be guiding you on what to do without you having the ideas. An accountability partner will help motivate you but won’t tell you what to do.
You may feel like there are times you need both and that is very likely but for most established real estate agents, an accountability partner is someone you may want to work with forever whereas you may only need a coach for short periods in your career.
After more than 30 years working with real estate agents, I think more agents need accountability than coaching. Compare this to another part of your life like working out or sticking to a budget? Are you more likely to go to the gym if you know someone is waiting for you there? Are you more likely to buy less on Amazon or skip a few Starbucks trips if you know someone will be looking at your bank and credit card statements each month and asking about each expense. This doesn’t mean you are weak…it means you are human. We all are. Accountability can be a great way to motivate you and help you achieve greater success.