Real Estate Direct Marketing Services for Real Estate Agents

Done-for-you real estate direct marketing that keeps you visible, top of mind, and generating referrals — without adding another thing to your plate.

Here is what I see every single day talking to real estate agents across the country: they know they should be marketing consistently. They know their past clients are their best referral source. They know showing up in their farm regularly builds trust over time.
And they are doing almost none of it.

Not because they don't want to. Because they are buried in transactions, showings, and everything else a solo agent carries. Marketing is always the thing that gets pushed to later. And later never comes.

My team handles it. You show up and close deals. That is the entire point.

What Real Estate Direct Marketing Actually Is

Real estate direct marketing is every form of outreach that goes directly to your sphere, your farm, your past clients, and your target audience. Not social media algorithms. Not paid ads you hope land in front of the right person. Direct, intentional, personal outreach that puts your name in front of the exact people who are most likely to hire you or refer you.

Done consistently, it is the most powerful and cost-effective marketing a real estate agent can do. Done inconsistently, it does almost nothing.

Consistency is the difference between a marketing strategy and a marketing experiment. My team makes it consistent.

Real Estate Direct Marketing Services We Handle for You

Postcard Campaigns

Buyer postcards, seller postcards, just listed, just sold, farm postcards, and sphere-of-influence campaigns. We design them, write the copy, and coordinate the mailing so the right piece lands in the right mailbox at the right time. Consistently. Every month.

Here is a Seller Postcard Campaign that you can just drop in your branding and you are good to go.  Start building your seller pipeline.  https://www.kimhughes.com/seller-postcard-campaign/.

Here is a Buyer Postcard Campaign that you can drop in your branding and you are good to go building your buyer pipeline: https://www.kimhughes.com/buyer-postcard-campaign/.

Farm Marketing

Owning a farm requires showing up. We build your farm marketing calendar, create your messaging, and execute your campaigns so your name becomes synonymous with your geographic target area. Agents who farm consistently dominate their neighborhoods. Agents who farm inconsistently are invisible.

Past Client Follow-Up Campaigns

Your past clients are your single best source of referrals. Most agents have hundreds of past clients they have not contacted in months. We build a past client outreach system that keeps you top of mind throughout the year — not just at the holidays.

Here is your first Touch for last years buyer and sellers.  This is actually a WOW factor:  https://www.kimhughes.com/settlement-statement

Do you have your holiday card system set up?  Here is the Holiday Card System that we use with our clients:  Holiday Card System.

Referral Marketing Strategy

Referral Marketing Strategy

Referrals do not happen by accident. They happen when you have a system that asks for them, nurtures the relationships that produce them, and stays in front of your sphere consistently. We build that system and run it for you.

Client Appreciation Campaigns

Thanksgiving Pie Events, holiday card systems, market update mailers, anniversary outreach. The campaigns that make clients feel remembered and valued — and make them far more likely to refer their friends and family to you.

Here is the client event package that we created for the Thanksgiving Pir Event, but you can tweak for any event.  Client Event System.

Just Listed & Just Sold Campaigns

Every listing and every closing is a marketing opportunity in your target area. We create and distribute just listed and just sold campaigns that build your visibility with buyers, sellers, and other agents in your market.

Branding & Marketing Materials

Your brand is what agents and clients remember about you. We create customized marketing materials that reflect your brand, your market, and your personality. Flyers, brochures, presentation materials, email templates, and more.

Listing Presentations & Seller Packages

Your listing presentation is your sales tool. We build presentations that position you as the authority in your market and give sellers every reason to choose you over the competition.

Grab your listing presentation by clicking here.  All you do is change out the branding in Canva.

Grab your Custom Home Book for your new client:  https://www.kimhughes.com/buyer-homebook/.

Newsletter & Email Campaigns

Stay in front of your sphere with market updates, neighborhood news, and personal touches that remind clients you are active, informed, and the obvious choice when they are ready to buy or sell again.

Make sure to visit my Freebies! I created these to make your life easier and you don’t have to figure it out.  Grab them all!  Real Estate Business Checklist for Free.

Why Real Estate Agents Choose Kim Hughes & Company for Direct Marketing

We know real estate.

We are not a generic marketing agency. Every person on my team has real estate experience. They understand the terminology, the transaction cycle, the compliance considerations, and what actually resonates with buyers and sellers in your market. That expertise is built into every piece of marketing we create.

We are USA-based.

Your marketing is created by a USA-based team that understands your market, your clients, and your brand. Not outsourced to someone in another country who has never set foot in a real estate office.

Everything is customized.

No two agents get the same marketing. We start with your market, your goals, and your brand. Everything we create reflects you specifically, not a generic real estate agent template.

25 years of doing this.

I built the first real estate virtual assistant company in the United States in 1999. My team has seen every market, every strategy, and every trend come and go. We know what works for agents who want to build a sustainable referral-based business, and we execute it.

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Who This is For

Real estate direct marketing services from Kim Hughes & Company are built for:

Solo agents who know they should be marketing but never have time to do it consistently
Agents who want to dominate a geographic farm and become the go-to agent in their neighborhood
Agents who are sitting on hundreds of past clients and want to start generating referrals from them
Agents who want a professional, branded presence in their market without doing all the work themselves
Agents who are tired of inconsistent marketing and want someone to make it happen every single month

Explore More Under Direct Marketing

Direct marketing includes several specialized areas. Click any link below to learn more about that specific service:

Let's Talk About Your Direct Marketing Strategy

Every agent's marketing needs are different. Before we build anything, I want to understand your market, your goals, and where you feel most invisible right now. Schedule a private call and let's map out a direct marketing strategy that is built around you.

Schedule a call with Kim