When you receive a new listing, it is a wonderful feeling to know the seller chose you from hundreds or thousands of agents in your market and has confidence in your ability to market their property successfully. Every listing you represent should receive the maximum marketing exposure to the right audience to ensure you bring in the right buyer.
What is your marketing strategy for your listings?
What are the seller's expectations when it comes to working with them?
Are you able to meet the sellers' expectations?
Marketing a property in today's real estate market can be challenging and time-consuming. Keeping the seller informed of what is going on while their property is active is critical and communication is extremely important to ensure you stay one step ahead of the seller.
You should anticipate the questions your seller will be asking and have a solution already along with a plan to relay that information to them promptly.
- Showing feedback
- Statistical information from all your marketing efforts
- What marketing efforts you have put in place to capture the right audience
At Kim Hughes and Company, we will review the strategy you currently have in place then help you create a marketing strategy for your listings, add your marketing strategy to your marketing presentation, and implement a checklist to ensure you don’t miss any marketing steps and ensure you keep your seller up to date on your progress.
Not only will you create a relationship with a new client, but you will also create a referral network which will be so rewarding to you and such a compliment to what your clients think of your services.
And remember, once you have the property under contract your job is to make sure the closing goes as smoothly as possible. This is where you can create a deeper relationship with your client by making sure every step of the transaction is taken care of and they are informed every step of the way.
When you successfully close a listing, you have built more than a relationship with one client. You have also created an unlimited referral opportunity for that client to share your name with their friends and family.