In this episode of Unstoppable Real Estate Agents, we discuss some very rewarding ways you can achieve amazing results by developing some high-performance habits.

I love to read and enjoy diving into a wide range of books. From motivational and self-help literature to faith-based books and even light-hearted reads, I have a passion for absorbing knowledge and stories. I particularly gravitate towards books that foster personal growth and help me excel in my career.

I’m also the type of person who always has a podcast or audiobook playing, whether I’m driving, struggling to fall asleep, relaxing on the beach, or simply finding myself with some idle time. I am not one that can just sit still. I need to be moving or learning all the time.

In this episode, I want to explore various areas where you can direct your focus to improve and cultivate positive habits. By consciously developing these habits, you’ll experience personal growth, enhanced focus, increased enthusiasm, and a remarkable boost in self-confidence.

When you start thinking about developing some habits let’s first look at what you have going on.

• What is your life like?
• Where do you think you be better?
• What do you wish you could improve on?

It’s important to remember that when you assess all aspects of your life, identify the areas where you believe improvement is needed. These are the specific areas you should prioritize and concentrate your efforts on. It is recommended to work on only one or two new habits at a time. This approach allows you to dedicate ample attention and energy to effectively develop these habits.

Maybe you are already working on implementing some new habits.  If so, how are they going for you?  Any adjustments you need to make? Keep in mind when you start developing a new habit you might start off with one way to help you to make it a part of everyday life, but as you develop it you might tweak it to fit your personality and lifestyle.

For me I like having everything ready in the morning.  I don’t want to be rushed, so I have developed a habit of getting things ready in the evening. I get all my coffee stuff ready. I pull out what I am going to wear.  I work from home so I don’t have to get dressed up every day, so I will lay out my yoga pants and shirt.  Again, I don’t have to think about it in the morning.

I also get my home ready for the next day.  I pick up before bed, so I can relax and enjoy the evening and when I get up it’s a brand-new day and I don’t have to look at the dishes in the sink from yesterday, etc.

I make it a habit to plan ahead, especially the night before. On Sundays, I take the time to sit down and plan out my entire week. Then, each night, I review my plans and make any necessary adjustments. This way, I can start each morning without the burden of figuring out what needs to be done, as everything is already organized and prepared in advance.

For me, I have my morning mindset ready – I have my Bible, my devotion, what I am studying, my journal, etc ready so I can get up and have my quite time and coffee.

I did not always do this, but I have found that it helps me to be my best every day and sets good examples for my family and team.

Think of areas you would like to improve and then set it up in steps so you can see what you need to do to create that habit. Here are some tips on how to get started:

Motivation:  What motivates you?  What is it that excites you to do something?  Write it down then use this as you develop your strategy in creating good habits.

Focus:  Take a moment to reflect on the various aspects of your life. Which areas do you believe require more attention and improvement? Here are ten areas to consider: mental health, physical health, family, friends, finances, mission, spiritual, adventure, learning, and growth. Once you’ve identified the areas you’d like to prioritize, make a commitment to focus on enhancing them. Stay mindful of daily insights and make it a habit to journal and track your progress. This way, you can closely monitor your growth and development over time.

Confidence:  Self-doubt is something we all encounter. Take a closer look at areas where you feel a lack of confidence. By doing so, you can prepare more effectively, seek improvement, and become conscious of that inner voice that triggers self-doubt. The key is to develop strategies to refocus and overcome these challenges. Acknowledge your unique strengths and concentrate on leveraging them. Allow your strengths to shine in situations where you feel more at ease and let that confidence spill over into other areas of your life.

Energy:  Where do you find your energy?  Maybe through running, workouts, yoga, meditation, etc.  Find what fuels you and make it a priority every day.

Purpose:  Discover your purpose in every area of your life.  Don’t think that you must have only one purpose in life as you will find you have many.   Translate your purpose into purposeful living—the everyday “points of purpose” that present opportunities for you.

I love helping agents create ways they can better themselves in all aspects of their life and watching them become stronger when they create habits that enrich their lives. I highly recommend you download the audio book The 6 Habits of Growth.  This is a great listen and the habits mentioned in this book helped me so much and gave me some new energy. Sometimes we are burned out on trying to be our best for everyone.  Let’s focus on you for a little bit because when you focus on you – you become so much better for all those around you.

Another book I highly recommend is Atomic Habits.  I have read this book probably once a year since it was published.  The Power of Focus is another one I reference to give me a boost.

I would love to hear what books have had a positive impact on your self-development journey. Your recommendations hold great value, and I may even mention them in an upcoming episode of the podcast, sharing your insights with our listeners. Feel free to share your favorite self-development books with me, and let’s continue growing together.

If you would like to schedule a strategy call, please click on the button below.  It is a free call and I guarantee you will walk away with actionable steps that you can implement immediately.

EPISODE RESOURCES:

The Power of Focus by Jack Canfield

Atomic Habits by James Clear

The 6 Habits of Growth by Brendon Burchard

Listen to this week’s episode on Apple Podcast, Spotify, Amazon Music, iHeart Radio or do a search for Unstoppable Real Estate Agents in your favorite podcast directory.

Connect with Kim:

Email Kim
Real Estate Resources
The Ultimate Expired Listing System
Kim’s Amazon Store

Instagram: https://www.instagram.com/kim_hughes_consulting/
YouTube: https://www.youtube.com/channel/UCm4T_I5-Imrx_uOsMImKnvw
Facebook: http://facebook.com/KimHughesRealEstateProductivityExpert
Twitter: http://www.Twitter.com/KimHughes
LinkedIn: https://www.linkedin.com/in/kimhughescoaching
Pinterest: https://www.pinterest.com/kim_hughes/pins/

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Are you struggling to set up systems and processes for your business? Let’s talk about how I can help you build a solid foundation with the right systems in place.

 

In this week’s episode of Unstoppable Real Estate Agents, we discuss the world of social media marketing and how you can unlock the full potential of your online presence.

Social media analytics provide you with valuable insights into the performance and impact of your marketing efforts when it comes to your social media. These analytics help you evaluate your campaigns, understand what your audience gravitates to and drive continuous improvement.

Before we get into analytics, let’s make sure you have all your social media accounts optimized to their fullest.  So, before you jump in to start analyzing metrics, analytics, etc let’s do some housekeeping:

Login to each one of your social media accounts and make sure you have optimized them to their fullest.

Go into each one of your social media accounts:

• Facebook Page
• LinkedIn
• Instagram
• Twitter
• Tik Tok
• YouTube

Then go into your real estate platforms:

• Your website
• Your Franchise Website
• Zillow
• Realtor.com
• Homes.com
• And any other platform where you can establish a profile.

And finally, your Search Engines:

• Google Business Profile
• Pinterest – See my previous podcast on how to build this out.

Even if you do not plan to use any of these now, go ahead and create a profile to secure your name or your channel.  Add all the links you can to your website, so the search engines pick them up.

Make sure you have your digital branding secure across all the above platforms so you can start elevating your brand.

If you have a social media manager, they can help you with all the above, but if not and you need some help, we can help you optimize all your accounts on all platforms as well as with branding.  We’ve been helping Real Estate Agents with their social media since its inception.  We know all the ins and outs and even some amazing techniques that will optimize your accounts even further.  If you want to talk, see the link below to schedule your free call.

After creating or updating your information, organize it on a Google Docs or Excel spreadsheet and keep track of your updates. Don’t forget to include your metrics for that specific date as well. I want you to be able to track your progress from the beginning and measure it on a monthly or quarterly basis, so gathering all that information now will help you see how you are doing with your content, how your audience receives it and what’s not working so you can tweak it going forward.

You should revisit these platform profiles every quarter to update any information. If you move to another brokerage you will need to update everything immediately.

Now, the following is assuming you are posting on a regular schedule, you have followers, and you are engaging. If you are not doing any of these then you must first create your strategy, then implement it before you can start measuring but go ahead and get your analytics and put them on the spreadsheet.

To optimize your social media presence, it’s important to have a solid plan for sharing reels, stories, videos, and posts. Additionally, engaging with other businesses by posting on their accounts can be beneficial.

• Performance Evaluation: Measuring social media analytics allows you to evaluate the performance of your social media campaigns and strategies. It provides valuable data on key metrics such as engagement, reach, impressions, and follower growth. By analyzing these metrics, you can determine what’s working well and what needs improvement, helping you optimize your content, posting times, and overall social media strategy.
• Audience Understanding: Social media analytics provide insights into your audience demographics, interests, and behaviors. By understanding who your audience is, you can tailor your content and messaging to resonate with them better. Analytics can reveal which types of content generate the most engagement, allowing you to create more targeted and relevant posts that appeal to your audience’s preferences.
• ROI Measurement: Measuring social media analytics enables you to track the return on investment (ROI) of your social media efforts. By analyzing metrics such as conversions, click-through rates, and lead generation, you can assess the effectiveness of your social media campaigns in driving real business results. This information helps you allocate your resources effectively and make data-driven decisions to optimize your ROI.
• Competitive Analysis: Social media analytics can provide insights into how your performance compares to your competitors. By monitoring their social media metrics, such as follower growth, engagement rates, and content strategies, you can identify areas where your competitors excel and areas where you have a competitive advantage. This knowledge allows you to adapt your strategies, learn from successful competitors, and differentiate your brand in the social media landscape.
• Continuous Improvement: Social media analytics enable you to track your progress over time and identify trends and patterns. By regularly measuring your analytics, you can spot opportunities for improvement, detect areas of decline, and make necessary adjustments to your social media approach. This iterative process helps you stay agile and responsive, ensuring that you are consistently optimizing your social media presence to achieve your goals.

Now that you have optimized all of your social media accounts and created a strategy, we can look at how to measure your analytics.

1. Define Your Goals and Key Metrics
   When you are ready to start measuring your social media analytics the first step is to clearly define your goals. You need to know what your goal is and how you plan to achieve it. Is it increased brand awareness, higher engagement, or driving more website traffic? Once you have defined your goals, identify the key metrics that align with those objectives. For example, if your goal is to increase engagement, metrics such as likes, comments, and shares will be important to track.
2. What are the Right Analytics Tools for You?
   In order to measure your social media analytics effectively, you need to leverage the right tools. Most social media platforms offer built-in analytics dashboards that provide basic data on your performance. You also can look at third-party tools like Metricool, Hootsuite, MeetEdgar and Google Analytics that offer more comprehensive analytics capabilities as well as a scheduler. Take a look at these and choose the one that aligns with your needs and budget.
3. Track Engagement Metrics
   Engagement metrics are key indicators of how your audience interacts with your content. They include likes, comments, shares, and clicks. By tracking these metrics, you can gauge the level of interest and connection your content generates. Analyze which types of posts receive the highest engagement and identify patterns to replicate success. Also, monitor engagement over time to spot any changes or trends. 
4. Measure Reach and Impressions
   Reach and impressions are so important to your metrics, and you need to understand the visibility of your content you’re putting out there. Reach measures the number of unique users who have seen your content, while impressions represent the total number of times your content has been displayed. These metrics help you assess the effectiveness of your content distribution and identify opportunities to expand your reach to a broader audience.

Don’t overlook the power of analytics and create data-driven decisions to elevate your social media presence.

Measuring social media analytics empowers you to evaluate performance, understand what your audience is attracted to, track ROI, analyze competitors, and drive continuous improvement. By leveraging these insights, you can make informed decisions and take actions that enhance your social media strategy and maximize the impact of your efforts.

EPISODE RESOURCES:

• Schedule a Strategy Call with Kim
• Your Branding: How do you look online
  https://www.kimhughes.com/your-branding-how-do-you-look-online/
• Goal Setting Roadmap: Social Media
  https://www.kimhughes.com/goal-setting-roadmap-part-1/
• Visualize, Connect, Sell: How Pinterest Can Revolutionize Real Estate Marketing
  https://www.kimhughes.com/visualize-connect-sell-how-pinterest-can-revolutionize-real-estate-marketing/

 

Listen to this week’s episode on Apple Podcast, Spotify, Amazon Music, iHeart Radio or do a search for Unstoppable Real Estate Agents in your favorite podcast directory.

Connect with Kim:

Email Kim
Talk with Kim
Real Estate Resources
The Ultimate Expired Listing System
Kim Hughes’s Amazon Store

Instagram: https://www.instagram.com/kim_hughes_consulting/
YouTube: https://www.youtube.com/channel/UCm4T_I5-Imrx_uOsMImKnvw
Facebook: http://facebook.com/KimHughesRealEstateProductivityExpert
Twitter: http://www.Twitter.com/KimHughes
LinkedIn: https://www.linkedin.com/in/kimhughescoaching
Pinterest: https://www.pinterest.com/kim_hughes/pins/

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Are you struggling to set up systems and processes for your business? Let’s talk about how I can help you build a solid foundation with the right systems in place.

 

Finding balance between personal and professional life is crucial for anyone who owns a business, but for real estate agents/entrepreneurs it can be a little challenging since you are having to accommodate your clients schedule as well.

When I first moved to my town, I literally knew no one, so it was a challenge to juggle a 4-year-old, a 4-month-old and then pregnant with the 3^rd.  While we were building a house, we rented a home, and my husband traveled a lot for work, so it was all on me to make sure the home ran smoothly while also taking care of my mother-in-law.  So, when I say I know how to plan out a quarter, a month, a week, and a day, believe me I mastered it and was quite successful with it both personally and professionally.

I created routines for my professional and personal lives. Did it always go as planned, NO, but by having a plan and being organized I easily could get back on track.  Keep in mind this was before the Internet and cell phones.

Fast forward a few years to when the Internet and cell phones were a way of life, and it became so much easier to manage everything.  As I started my business I had to get very creative since now I had 3 children, 1 in school and 2 toddlers running around while still being the primary caretaker of my MIL while my husband traveled and I might add we lived in the country, so I didn’t have neighbors to reach out to help out, so as summer approached I knew in order to continue being on this path to success I had to rethink how I could be there for my clients and my family.

So, with summer now here, kids getting out of school, you are probably meeting yourself coming and going. I thought now would be a good time to share some great strategies to help you accomplish your goals in both areas.

Personal Side:

• Have a heart-to-heart talk with yourself and determine what is important in both personal and professional areas.
• Write down your thoughts and concerns to get them out of your head before organizing and setting priorities.
• Write important dates on your planner and set reminders.
• Consider camps for your kids and allocate time for preparation and family bonding after their return.
• Schedule dentist, doctor, and eye appointments for your family in July when it’s typically slower.
• Plan and prepare for upcoming vacations, allowing time for adjustments upon your return.
• Discuss schedules with your spouse to coordinate childcare and support each other.
• Hire a neighborhood kid to play with your children while you work on organizing and planning.
• Create a dedicated office space where your children can be present and engaged in quiet activities while you work.
• Set aside specific activities that can only be done in that room to provide structure and quiet time when needed.
• Wake up a couple of hours before your children to have some personal time for planning and tasks.
• Work during their bedtime hours for tasks that don’t require immediate attention.
• Arrange playdates with friends to create focused work time while ensuring your children have company and fun.
• Determine how much you want to work during the summer and create a schedule that allows for a balanced approach.
• Share responsibilities with your spouse in terms of household tasks and childcare.
• Consider outsourcing tasks like house cleaning, lawn service, and grocery delivery to save time.

Business Side:

• Delegate tasks to your children or family members to teach responsibility and involve them in your work.
• Use time blocking or batching to create a schedule for making calls, creating content, and conducting research.
• Establish clear boundaries between personal and professional life, including response times and preferred methods of communication.
• Automate tasks as much as possible and use calendar reminders to stay organized.
• Learn to say no and prioritize your commitments to avoid overcommitting.
• Outsource tasks in your business to experts who can free up your time and help you accomplish more.
• Take your children with you on business errands and involve them in small tasks, fostering their self-confidence and helping them learn.

General Tips:

• Sit down every Sunday and map out your week, planning ahead whenever possible.
• Remember to relax and enjoy the summer while being protective of your personal and professional time.
• Seek support from your family and don’t hesitate to ask for help when needed.

Summer is a time of relaxation and for enjoying the family and taking a break. By following these strategies and finding a balance between personal and professional commitments, you can make the most of the summer season while achieving your goals in both areas.

Listen to this week’s episode on Apple Podcast, Spotify, Amazon Music, iHeart Radio or do a search for Unstoppable Real Estate Agents in your favorite podcast directory.

Connect with Kim:

Email Kim
Real Estate Resources
The Ultimate Expired Listing System
Kim Hughes’s Amazon Store

Instagram: https://www.instagram.com/kim_hughes_consulting/
YouTube: https://www.youtube.com/channel/UCm4T_I5-Imrx_uOsMImKnvw
Facebook: http://facebook.com/KimHughesRealEstateProductivityExpert
Twitter: http://www.Twitter.com/KimHughes
LinkedIn: https://www.linkedin.com/in/kimhughescoaching
Pinterest: https://www.pinterest.com/kim_hughes/pins/

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Are you struggling to set up systems and processes for your business? Let’s talk about how I can help you build a solid foundation with the right systems in place.

 

When you think of Pinterest what do you think of?  A place to look at all things pretty, get ideas for all aspects of your life, right?

Well, what if I told you that Pinterest could be your number one lead generator, would you be interested?

Pinterest is the #2 search engine and quickly catching up to Google to become the #1 search engine, so you want to make sure you are using this amazing platform to give yourself high visibility in your market as well as on a global platform. Since you never know where your next buyer may come from, you should be using Pinterest as one of the platforms used to market your listings.  This will get that property in front of more people on a visual basis.

Creating Brand Awareness is huge, so let’s talk about how Pinterest can become a lead generator in your business.

First, you need to get your account set up correctly. If you don’t already have a Pinterest account, then jump over to Pinterest.com and sign up to open a Business Account and go through the process of creating your new account.

If you already have a Pinterest account, go into the profile to confirm you have a Business Account.  If not change your account to business or create a new account for the business.  You can keep business and personal separated, but I have everything under my business account and if I don’t want to share a board then I make it a secret board.

Once you have done these steps then verify your website.  Pinterest allows you to claim your website to gain access to additional features.  This is pretty simple, just add the meta tag provided or the html file offered and upload it to your website.

Then, set up your profile or take a look at your current profile and make sure you have a Cover Page that has your branding.  Make sure to complete everything asked so your audience will know how to connect with you outside of Pinterest.

Now the fun begins…. I suggest you map out your boards on paper before you start creating them.  Make sure when you create a board you give it a descriptive title and a brief description to provide context for your audience. When creating your Boards link to your website as much as possible.

Board ideas would be:

• Selling Tips
• Buying Tips
• Featured Listings
• Blog
• Videos

The boards mentioned above should all link to your website.  When you strategically link a pin to your website you have a better chance of converting visitors to clients.  So, make sure you have an email funnel that they go into once the register on your website.

If you work in more than one market create a board for each town and link to area attractions.

This could be, restaurants, galleries, parks, Chamber of Commerce, shops, etc.  Maybe you link to your business vendors, such as landscapers, painters, electricians. Another board could be schools, daycare, and churches.

Outside of these local boards you would want to think of Boards for the homeowner or buyer to get ideas. Choose your interests by selecting topics that are aligned with you and your market.

• Staging Ideas
• Interior Design
• What’s popular – this could be paint, etc.
• Living Room Ideas
• Bathroom Ideas
• Kitchen Ideas
• Landscape ideas
• Garage Organization
• Cleaning Tips
• Organization Tip for the Home

Remember your goal is to be all things to your community and by offering it here on Pinterest you are targeting a larger audience.  So, map this out on paper so you can plan the correct way.

Think about what your audience needs and then provide it.

Pinterest’s biggest advantage is its emphasis on visual content. This makes it an ideal platform to display your support for your community as well as promote your listings to potential buyers and sellers. Leverage the platform’s visually appealing nature to engage your audience effectively.

Think of ways to offer something to your audience to get them to move to the website and engage with you there.

Offer freebies – this would be something like Checklist, Downloads, or worksheets. For example, it could be a buyer’s checklist giving them the steps to purchase a home or a seller’s checklist of what they need to do before listing their home. Give them something of value.

Start a video library on your website where you discuss the market stats, listing tips, busying tips, etc.  By regularly sharing visually appealing pins you can increase your exposure to reaching a larger audience that will turn into leads.

Major Tip:  When you are on Pinterest and you see a pin you like and would like to share it to your Board click on the pin to get the original link then pin that link to your board.  Don’t just pin from Pinterest Boards because this will get you nowhere.

To recap:

Download the Pinterest Checklist by clicking on this link.

• Create or review your Pinterest account.
• Make sure you have a business account.
• Get the meta tag or html file for your website.
• Add your brand to the cover page.
• Complete all the profile questions.
• Create an outline for Boards.
• Focus on keywords.
• Gather links from your website to use when pinning to Pinterest.
  • Blog
  • Listings
  • Search for Homes
  • About Me
  • Social Media Platforms
  • Video Library
  • Testimonials

Pinterest is a search engine, so the SEO benefits are incredible.  Pinterest can drive organic traffic to your website through relevant keywords, so when you pin something to a board make sure you’re thinking of keywords as well.

There is so much more you can do with Pinterest and this amazing platform can be your best lead generating tool when you are consistent and offer informative information.

Just think that when you pin to Pinterest that pin has a longer life span unlike social media platforms where your content fades away and you’re always having to post new content to keep yourself in front of your audience.

EPISODE RESOURCES:

• Free Pinterest Checklist
• Create a Pinterest Account
• Kim’s Pinterest Board

Listen to this week’s episode on Apple Podcast, Spotify, Amazon Music, iHeart Radio or do a search for Unstoppable Real Estate Agents in your favorite podcast directory.

Connect with Kim:

Email Kim
Real Estate Resources
The Ultimate Expired Listing System
Amazon Store

Instagram: https://www.instagram.com/kim_hughes_consulting/
YouTube: https://www.youtube.com/channel/UCm4T_I5-Imrx_uOsMImKnvw
Facebook: http://facebook.com/KimHughesRealEstateProductivityExpert
Twitter: http://www.Twitter.com/KimHughes
LinkedIn: https://www.linkedin.com/in/kimhughescoaching
Pinterest: https://www.pinterest.com/kim_hughes/pins/

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Are you struggling to set up systems and processes for your business? Let’s talk about how I can help you build a solid foundation with the right systems in place.

 

In this week’s episode of Unstoppable Real Estate Agents, I talk about lead generation and how you can implement some great strategies to attract leads from various platforms.

When you are creating your marketing strategy you want to think about these 3 things for your business:

1. Lead Generation
2. Lead Nurturing
3. Lead Conversion

Let’s look at how you are attracting leads:

1. Paid Ad Program
2. Phone Calls
3. Social Media
4. Referrals
5. Direct Marketing
6. B2B

Once you determine where your lead generation sources are coming from you need to create a system on how you’re going to nurture them.  How will you engage?

Your marketing strategy should consist of multiple ways to engage leads, depending on their needs. You need to map out how that lead is generated, and their reward once they have taken the call of action you have given them.

Remember, now that they are engaged, your objective is to cultivate their interest and nurture them. If you execute this properly, you should be able to turn those leads into buyers or sellers. So, lets break it down…

Everything you produce should be created with intention. Afterall, you want to see a return on the effort, time, and money you invest in it. Creating a strategy that speaks to a person based on their situation is what will help you grow your business.  While you know what you have to offer, your potential client may not. Therefore, establishing trust is a crucial first step.

There are 4 strategies you can create:

1. Your social media
2. Direct Marketing
3. Past Client
4. How you meet new people

How are you going to get them to take action?  Offer them something of value such as a link to a pdf, video, etc.  What is that first step? Make this an opt-in – they must complete the form to gain access.

Some ideas could be:

• A free download
  • Checklist
  • Tips on buying/selling.
  • Form on “What is their Dream Home?”
• Create a series of videos and offer them for free by having them fill out the form to gain access to these valuable videos.
  • Selling
  • Buying
  • Investing
  • Move Up/Down
  • Empty Nester
• You could also offer a CTA through your newsletter. This is the database of people you have already engaged with but need them to take action.

Once they give you their information through that Call to Action put them on your email sequence that coordinates with their interest.

Remember, your lead is not going to know what you have to offer, so make sure you explain how you can help them.

Once you have created the strategy and they have opted-in to receive what you are offering, you’ll want to put them on your email sequence.

Your email sequence is the next step to building the relationship.  Make sure when you create this email sequence you are focusing on their needs and how you can help. For instance, you’re not going to put a buyer on a seller email sequence, so make sure you create engaging original content. Your CRM probably offers a variety of email sequences also known as drip campaigns, but you want to customize them to you.

Once you create these strategies you will need to monitor them and tweak them until you see what is working. When you create your strategy, you want to do it with intention.

Here are some ideas on how to first engage with your lead:

• Branding –create your marketing to be memorable. Something they can resonate with and is aligned with your vision for your business.

• Create a Story inventory.
  • What is your story? You have hundreds of stories you can create and share.
  • The origin story of how you came to be who you are today.
  • What is the thing that encouraged you to start your business?
  • What are the pivotal moments along the way that taught you lessons or shaped you into who you are today.
  • Create a Google doc to brain dump.
  • Stories stand the test of time.

Example of some stories you can create:

• Stories about past client experiences.
• Funny things that happen during a day.
• Share family stories, pets, things you see during your day.

You have so much to offer to your clients, but they don’t know this, so you have to create your strategies based on what you have to offer in order to build trust.

So, let’s recap:

1. Create your Call to Action. What are you going to offer?
2. Once they have opted-in they will go on your email sequence. Create a sequence that speaks to them, so this will require some thought and effort.
3. Add them to your newsletter.

Creating a compelling Call to Action and email sequence requires your time and effort, but the potential reward is worth it when done correctly. If you need assistance in telling your story in order to generate leads for your business, please don’t hesitate to reach out to me.

Listen to this week’s episode on Apple Podcast, Spotify, Amazon Music, iHeart Radio or do a search for Unstoppable Real Estate Agents in your favorite podcast directory.

Connect with Kim:

KimHughes.com
The Ultimate Expired Listing System
Social Media Success Tools
Kim Hughes’s Amazon Store

Instagram: https://www.instagram.com/kim_hughes_consulting/
YouTube: https://www.youtube.com/channel/UCm4T_I5-Imrx_uOsMImKnvw
Facebook: http://facebook.com/KimHughesRealEstateProductivityExpert
Twitter: http://www.Twitter.com/KimHughes
LinkedIn: https://www.linkedin.com/in/kimhughescoaching
Pinterest: https://www.pinterest.com/kim_hughes/pins/

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Are you struggling to set up systems and processes for your business? Let’s talk about how I can help you build a solid foundation with the right systems in place.