Real Estate Blog - Kim Hughes

November 14, 2019 By Kim Hughes Leave a Comment

How Do You Look Online?

Have you ever Googled yourself to see what you can find? While you may have done this early in your career, it is easy to get busy and not think about it again. You may have put a lot of time into your Internet image early in your career but things change as time passes and the longer it goes, the more may have changed. If you are going to take the time to review your online image, what should you be looking for.

Start by reviewing all of your online profiles. This includes your website, social media accounts, brokerage website, email accounts, Zillow, Realtor.com and anywhere else you have an online profile. Google yourself too. Are there results that come up with information you aren’t aware of? Make sure you check those out too.

How Do You Look Online

When you review the different accounts, take a look at the information provided. Is it still current? Does the picture look like you or is it time for a new head shot? Is the contact information in your profiles still correct? Do you have accomplishments that aren’t represented? Have you changed companies? Do your listings display accurately on the sites that should show them? Are people able to figure out how to connect with you quickly from these accounts and websites?

That was a lot of questions so there is a lot to consider and you may potentially have a lot to update. Keeping your online image current is important to improving your business and growing your reach. These accounts will be accessed by clients who have worked with you already, potential clients that may want to work with you, strangers that are comparing you to other agents, real estate agents in other markets that may have a referral and other brokers that may want to recruit you to work for their company or team.

The most important thing you should ensure is that your accounts are accurate. Spend some time to craft a description of yourself that shares your successes, accurately describes your experience and allows others to see who you really are while not sounding boastful or unprofessional. When you are trying to decide what you should post, review other agents profiles and find some you like to use as examples. After you make changes, ask a coworker or friend to review them and share their opinion. Pick someone that will be honest while giving you constructive feedback that will improve your image.

After you get your profiles updated with fresh information, keep them that way. You don’t have to review them monthly but at a minimum once a year, spend a day to make sure they are still accurate and reflect the most current and appealing information about you and your business.

The Ultimate Expired Listing System

Are you ready to get serious about working the Expired’s in your market? Are you ready to start building your inventory and put more money in the bank? I bet you are! You have nothing to lose and everything to gain by visiting The Ultimate Expired Listing System to see what this program has to offer and is fast becoming the #1 Expired Listing System today.

Ready to tighten up your business strategies? Here at Kim Hughes & Company we are the experts when it comes to working real estate agents with start-ups, re-organizing, marketing, transaction management, social media marketing and so much more. Visit us at Kim Hughes and Company to download our free Real Estate Checklist. We will show you how to become a powerhouse agent so schedule a 20 minute complimentary call with Kim today and let’s get you organized and create some amazing strategies for your business.

Are you a member of the FREE community REAL ESTATE SUCCESS TOOLS? If not then you need to jump over and join today. This is a community of real estate agents who are making a difference. Come see what we are all about and pick up your Holiday Card Checklist once you are approved. I post daily on strategies, tips and tools that you can use in your business as well as some bonus items such as blog articles, social media posts, checklists, templates and more. And, it is all FREE!

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September 26, 2019 By Kim Hughes Leave a Comment

Build Your Listing Inventory with The Ultimate Expired Listing System

With listing inventory levels dramatically low in most parts of the country, it may be more important than ever to aggressively go after every listing you can. While you likely have multiple sources for your listing leads, expired listings can be another major source of potential new business that you may or may not have previously tried. To get the best results and the greatest return from the time invested in working expired leads, you’ll need both a systematic approach and a consistent routine.

How Effective Is Your Expired Listing System?

To start an expired campaign, initially make a list of criteria for the listings you’ll choose to pursue. This is a critical step. Search your MLS daily to find many expired listing opportunities. However, instead of trying to actively pursue them all which will undoubtedly be too much to manage select ONLY those properties that meet your pre-defined criteria. Diluting your resources among a larger number of properties will simply diminish your results. Instead, focus on a smaller select group of expired listings with the time and attention needed to increase the odds for success. To determine the criteria for worthy listings, consider using price ranges, cities, subdivisions and/or any other relevant screening measure.

Then search DAILY for expired listing matches once you’ve established the criteria. Since predicting the best ones to pursue will likely be futile, ensure the greatest possibility for good results instead by consistently executing your plan. Typically, you will need to work through many expired listings before beginning to see results. Additionally, review each home’s available MLS listing information and photos to determine condition and prepare a brief market analysis to better assess the appropriateness of its last listing price. It is best to focus your efforts on expired listings that are properly positioned for the current market. If the home has significant obstacles, you can always discuss changes with the homeowner prior to activating a new listing and a price based on recent comparables, but you may not be able to change their mind about the property’s condition or price.

Beyond selecting the listings to pursue, you will need to develop an action plan designed to deliver results. Your action plan should include multiple “touches” reaching out to the prospect and should also share information about you, your marketing and your results. The information that you typically share in your listing presentation will work very well to provide the seller with details showing your skills as the right agent to handle the sale of their home. Because there may be many reasons why a property didn’t sell, if you can include the common causes preventing a property from selling, this is also very good information to share with the property owners.

Developing and perfecting your own effective and productive Expired Listing System can take a long time, but instead you can choose to implement a proven system designed to deliver results through a step-by-step approach you only have to follow. Having a ready-to-use expired campaign will eliminate the biggest hurdle in starting the process and allow you to immediately begin instead of delaying until you generate a plan. It’s best to be honest with yourself. Chances are if you were going to create your own Expired Listing System, you would have already done so.

So, if you are interested in creating the Ultimate Expired Listing System then I invite you to learn how this system will work for you. that will show you how to perfect your current Expired Listing System, or if you don’t have one, how to create one, start building your inventory and put more money in the bank.

With my 25 years working with agents from all around the country, I’ve put together a system that works and now want to share it with you. This system gives you everything you need….templates, worksheets, scripts, action plans and videos on how to set the system up.

Image courtesy of travis_isaacs/flickr.com

The Ultimate Expired Listing System

Are you ready to get serious about working the Expired’s in your market? Are you ready to start building your inventory and put more money in the bank? I bet you are!

Utilize Kim Hughes and Company to deliver customized products that will help you reach your goals without creating more work for you so you can begin to mark items off your to do list instead of just adding to it.

Is there something else you have on your to do list? Let us know and chances are we can help you with it. We recognize that all real estate agents run their businesses differently and our goal is to support you in whatever way will be most beneficial to your business. So let us know what kind of help you are looking for.

Ready and motivated to organize your life?
The 90 Day Real Estate Planner is a must for any agent, broker, team leader to implement into their daily lives as it will help you become more productive, find more time and be better organized. Get it today by visiting the 90 Day Real Estate Action Planner – use the COUPON CODE: PLAN18 to get your discount. This special code is for a limited time only, so take advantage of this discount today and get excited about your life becoming more organized and structured.

Are you realizing you need to tighten up your business strategies? Here at Kim Hughes & Company we are the experts when it comes to working real estate agents with start-ups, re-organizing, marketing, transaction management and so much more. Visit us at Kim Hughes and Company to download our free Real Estate Checklist. We will show you how to become a powerhouse agent so schedule a 20 minute complimentary call with Kim today and let’s get you organized and create some amazing strategies for your business.

Are we connected?

June 6, 2019 By Kim Hughes Leave a Comment

Impress Your Clients – Real Estate Program Review

Real estate is all about relationships and if you have recently started in the business, it should be easy to keep up with all of your past clients but as your clients grow and you get busier, it becomes harder to maintain these relationships. Before you get to the point where you can’t keep up with everything, put some great real estate systems in place to stay in touch with your past clients and your sphere of influence so you have time to focus on other things.

We have a great little program to introduce you to, if you have not already heard of it and it has proven to be a great solution that will allow you to stay in touch with your clients. That real estate program is is eProperty Watch.

Watch the video review here: Impress Your Clients – Real Estate Program Review

eProperty Watch is a system that allows you to set your clients up to receive a monthly email with information about their individual property. The email will keep them up to date on the homes selling around them and active listings around them and how those properties affect their property value.

When you help a client buy a house, there is an 83% chance they will forget you before they are ready to sell their home. It can be hard to stay in front of your clients without a huge commitment of time and money. eProperty Watch offers an inexpensive solution with a super low time commitment. With an open rate of more than 50%, this solution works because it provides information to your contacts that they want to know. Everyone is interested in the value of their largest investment and this monthly real estate program will give them the information they crave directly from you so that your name stays in front of them. This increases the likelihood that they will call you when they are ready to sell and that they will refer their friends and family to the REALTOR® that they hear from every month and the one that provides them with great information that is useful.

Don’t just stop with your past clients. Spend an afternoon and setup your sphere of influence to receive this email too. A few hours of your time can pay off huge in developing long term relationships, establishing yourself as the expert in your field and ensuring your contact information is readily available to your contacts with frequent touches and valuable information.

Love this idea, but don’t have the time to put it together? Email me and let’s discuss how we can help you implement this system into your business.

Compared to many systems you have subscriptions to, eProperty Watch is extremely affordable. There are solutions for individual agents and teams that will cost less than your monthly gym membership or one dinner out. Before you sign up for a membership, check to see if your MLS entitles you to a discount. Many MLS organizations across the country have a relationship with eProperty Watch that may make this solution free or half price for you.

Once you establish your membership, set aside a block of time to establish your clients in the system. Every day that you put this off is another month that they may reach out to another agent to sell their home. Don’t lose any more clients for this reason when you don’t have to.

And remember, if you need some help getting this program set up, please reach out to us. We already know how to setup the system and would be happy to discuss how we can help you.

Have a tip? I would love to hear it. Post it below or jump over to my YouTube Channel and put it in the comments.

Need help to get your business systematized? Let’s talk. Kim Hughes & Company are the experts in helping agents to organize their business. Let’s schedule a complimentary call to discuss your needs.

Click on the button below to schedule an appointment to discuss your specific needs.

Did you Register?

The Ultimate Expired Listing System Webinar

Are you ready to get serious about working the Expired’s in your market? Are you ready to start building your inventory and put more money in the bank? I bet you are! I have been asked many of times to do a webinar for agents who struggle with the Expired Listing process, so coming in March I will be hosting a Workshop to take you through my Expired Listing System that has been a huge success for many top agents. If you would like to be the first notified just click on the link below and you will automatically go into my private list to receive the first announcement.

YES! I WANT TO BE THE FIRST TO KNOW – SIGN ME UP!

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May 30, 2019 By Kim Hughes Leave a Comment

Spring Cleaning Your Business Tips

I am just loving this spring weather. I also have just listed my home and while I was preparing to put it on the market I was organizing closets, removing things from the home, cleaning and so much more I thought about what we should be doing to cleanup our business drivers, systems, programs and all those things that weigh us down. Do you throw everything on your desktop with good intentions to move it “later”?

This weeks video is all about how to spring clean your business. A few tips on how to help you focus on having an organized business so you can focus on more important things.

Have a tip? I would love to hear it. Post it below or jump over to my YouTube Channel and put it in the comments.

Click here to watch the video:

Spring Cleaning Your Business Tips

Need help to get your business systemized? Let’s talk. Kim Hughes & Company are the experts in helping agents to organize their business. Let’s schedule a complimentary call to discuss your needs.

Click on the button below to schedule an appointment to discuss your specific needs.

Did you Register?

YES! I WANT TO BE THE FIRST TO KNOW – SIGN ME UP!

Are we connected?

May 20, 2019 By Kim Hughes Leave a Comment

Pre-Listing Package – Make It Easy for Your Sellers to Prep their Home

When you go on listing appointments, it is very likely you will encounter sellers that really don’t know what it takes to sell a home. From the pre-listing phase, the listing term to closing and everything in between, sellers need your guidance. Face it, you are selling your service as an agent and most sellers need way more than just someone to handle the paperwork for them. They need someone to educate them on the process and tell them what to do every step of the way. If you want to really provide exceptional service to your clients, build them a step by step guide to selling their home that gives them direction on how to navigate each step of the process.

Watch my YouTube Video:

Pre-Listing Packages | First Impressions Mean Everything!

If you want to put a guide together for your sellers, start at the very beginning with the pre-listing phase and detail every single thing your seller needs to do by creating checklists that cover each phase of the process. The effort you put into this will pay off for you as well since the homes you list will be prepared for the market and your sellers will better understand the process. If you want to put together a guide for your sellers, here are the different phases you should cover.

Cleaning
Decluttering
Curb Appeal
Staging
Documents Needed
Showing Preparations
Moving Instructions
Closing Preparations
Prepare Your Home for Its New Owner

These lists may not seem like a lot but the more detailed you make them, the better prepared your sellers will be and the more they will love you. Not only will they be prepared, you will receive fewer questions about what to do next.

How detailed should you be? Extremely! While so many of these items may seem obvious to you, for first time sellers and even many of those that have sold a home before, this is not common knowledge. Think about the last time you put together a piece of furniture and the directions that you had to go along with it. If you had carefully detailed instructions, it made the job easy. If the instructions weren’t detailed enough, you likely felt confused and unsure of what to do. Try to make this process as easy as it can be and extra detail will do just that.

Don’t have a Pre-Listing Package? Let’s talk. Kim Hughes & Company are the experts in creating your customize Pre-Listing Package. Let’s schedule a complimentary call to discuss your needs.

Click on the button below to schedule an appointment to discuss your specific needs.

COMING SOON!

YES! I WANT TO BE THE FIRST TO KNOW – SIGN ME UP!

Are we connected?

How Do You Look Online?

Build Your Listing Inventory with The Ultimate Expired Listing System

Impress Your Clients – Real Estate Program Review

Spring Cleaning Your Business Tips

Pre-Listing Package – Make It Easy for Your Sellers to Prep their Home

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