Kim Hughes

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December 15, 2022 By Kim Hughes Leave a Comment

Real Estate Tools That Help You Shift in Today’s Housing Market

Episode 13 – Real Estate Tools That Help You Shift in Today’s Housing Market.mp3

Welcome to the Unstoppable Real Estate Agents podcast. I’m your host and real estate productivity expert Kim Hughes. Join me as we focus on real strategies and implement real solutions designed for you to achieve major success in your business and life while getting you organized.

Hi everybody, it’s Kim Hughes today I want to talk to you about how the market is shifting and how most agents are looking at their business trying to figure out what they can do during this time to better themselves and their business tools for the new year and then going forward just completely. So, some of the conversations that I’ve been having with my clients is shifting through, you know, going crazy with not having time to market a listing to now we have time, and we need to improve our listing procedure. But you also need to look at all the tools in your business, and some of these tools for new agents they may not even have because they’ve been in the business where they didn’t have to have one, you know? We’ve been in bidding wars and before you could get it on the MLS it was sold, et cetera. So, these are some of the tools that I’m going to recommend that we take advantage of right now while the market is still kind of you know, leveraging out and we’re in the holiday season, so these could be some things that you could be doing to fill in that time, but also, to prepare yourself for the new year by already having the tools in place and being the one out the door with everything ready to go.

So, the first thing I want to kind of talk about is how do you market yourself now? You know you’ve really never had to do that, so now we’ve got to kind of look at that and say if I need to market myself to compete for a listing or compete to have a buyer, what do I do? So, the first thing I’m going to tell you is you’ve got to have your prelisting package. And I’m not going to go into great detail on any of these, because they’re on my website and you can also go back to past podcast and listen to them. I think the first one I had was on prelisting packages. So, create your prelisting package. Then I want you to create your listing presentation and then I want you to create a buyer presentation, or buyer package and have in there everything that you need so that when you get that call from a seller, you’re ready to go. Make sure your branding is in there. Make sure you have your content correct, your links etcetera. Because what you want to do is when you’re creating these presentations and packages is you want those links to be in there so they can just click on the link once you e-mail it to them, but you also want it in a printable format as well as on your, you know to open it up on your laptop or you knowkim@kimhughes.com your tablet, whatever you may use, so you want it in a PDF, you want to print it, and then you want to be able to open it and show the slide presentation as you’re sitting there talking to the clients. So, make sure you look at that before you start creating them. How do you accomplish that? And I’m going to recommend PowerPoint, you know. Microsoft PowerPoint is the best one to do it with. OK, so you’ve got all your presentations. You’ve got your prelisting package. You’ve got your buyer package ready.

Now what we want to do is – one thing that you can definitely implement in January is go back to your 2022 clients, buyers and sellers, and send them their settlement statement. This is a very powerful first touch for the first of the year. I have clients that do this and they 9 times out of 10 will get a referral just based on them doing that. And how much the client has appreciated them taking the time to resend it to them, so they don’t have to go look for it. So, if you need a settlement statement package, I have one on my website at kimhughes.com. If you can’t find it, just e-mail me at kim@kimhughes.com and I’ll get you the information on it. But we have to remember that we are building relationships, so that’s the key to this business. It’s not just jumping out there and posting, you know a little motivational thing. Or, you know, calling cold calling 25 calls a week and all that stuff. This is where you can take the time right now. And build those relationships that you’ve created over the last year, or maybe even the last couple of years that you really haven’t taken the time nor had the time to do so kind of plan out what you want to do with each contact type that you have in your database and that would be of course your past clients and create a campaign or a system of what you’re going to do to stay in touch with them. Because that’s where the meat of your business is and what we want to hear you say is a majority of my business comes from past clients, referrals, et cetera and so keep that in mind when you’re sitting there talking, you know, thinking through what you want to do for your past client system. That can be one of the most powerful tools that you have in your arsenal.

OK, the other thing that you can do is just reach out, make a phone call, and just say Merry Christmas, happy Holidays, Happy New Year. Anything you need that I can help you with? You know especially with these ‘22 clients. And even go back to ‘21 or even ‘20 and start reaching out to those people and talking to them. And you know, maybe you just do it right after New Year’s or the week between Christmas and New Year’s, so that’s something else that you can do and get very organized. And then look at your database as you’re doing this and organize that database. Your CRM system is your lifeline, so you need to have that in perfect condition at all times, so you know it’s not the most favorite thing to do, but it’s the most important thing to do, so keep that in mind when you’re looking at your CRM is you want to create contact types so that when you get a lead, a referral, you get an e-mail from somebody or a direct message you know what to do with them in your database so that they know exactly what action plan they’re going on and what drip campaign they’re going to get. And make sure you have a really good CRM and you know we work with a lot of them. So, the CRM’s that we recommend you know, of course, it depends on everybody, so just kind of do your own research. But if you need some help, just reach out and we’ll be able to talk to you about that.

Now a couple of other things that I was just talking to a client this morning with their end-of-the-year call, and we were talking about. She said that she had had her best year yet and she’s been in the business several years and I asked her, you know, well, what did you do that was different this year from the years prior she said by implementing the tools and the tools were the presentations, the packages, having a good CRM system that is organized and stays organized. But she also does pop-by. She does one every quarter. And she said it usually takes her a day. Maybe, you know, depending on you know what she’s planning, who she’s planning to pop-by with, but she orders her pop-by, has them delivered to her at her office, and then she and her husband go out and deliver them so they do so many homes a day. She said it usually takes a couple of days to do it. But it’s the best return of investment because she says she always walks away with one or two referrals. So, keep that in mind, it might take a little bit of effort to put it in place, but once you have it in place and you have a system for it, then it should work like clockwork, and then you will see the return of investment. The other thing that we talked about was sending an anniversary card, so now would be a good time to start getting ready to send out anniversary cards from ‘21, ‘20 or ‘22 or and ’22 and then make sure you have those ready to go out and put them in a little file system for each month so that if you do them now, then you just put them in the little file system and then when it comes that month when come March comes around, you just walk over, pick them up, take them and put them in the mail. So, you’re doing a bulk system here, so keep that in mind that that’s a really good thing to do. So, get all your anniversary cards, your birthday cards ready, you know and then look at your social media.

OK, so we want to make sure when you look at your social media, look at your profiles. Make sure everything is updated. If I go to your profile and I don’t know that you’re a realtor how am I going to know to call you to list my home or help me buy a home? So, make sure you have your profiles all updated. Make sure that you have a strategy in place to be consistent with your social media, but also again, you want an engagement. You don’t want to just throw stuff out there, you want engagement. So some of the things that you can do of course is put your listings, put your solds, put your testimonials, a link to your newsletter. What else can we do? Videos if you go around your neighborhood or maybe around your communities and take videos and then put those on your social media, that would be great even with you may be hanging out with the kids, husband whatever you do in your spare time. Take get that videotaped and put it out there. They don’t have to be professional; they don’t even have to be that long. They could be maybe. Two to three minutes if that you know. So don’t be afraid of it. Just get out there and do it OK and I am my worst enemy because I’m always critiquing myself on video. But you know, it’s one of those things where it’s the message that you’re delivering it’s not who you, what you look like. And then, you know, take a look at your website, see what you need to do there too. It you know it doesn’t hurt to look at what other people are doing in the industry on what they’re doing with their websites, so you know, kind of. If somebody, if I was a realtor and you came to my website and you’ve got some ideas to build your own, then I would take that as a compliment. So don’t worry about you. Know what Joe Realtors doing. Just worry about what you want to do. But you could get an idea like he may have his market stats on his website, then you. Oh that’s a great idea. I’ll do that myself, so you know, don’t steal the idea. Don’t steal the copy, but you can definitely look at the idea and then go from there. There, so these are just some of the things that you can be working on right now that I think would help you fill in the gaps from being so busy to now. Kind of just sitting there thinking Oh my gosh, what am I going to do so kind of put a strategy in place? Do is start creating your systems? Create your go-list. Get things. Ready and start working on them now. So then when 2023 rolls around you’re ready. You go, you’re not going backward. You’re going forward. So I hope this has helped you out a lot. I would love to hear your comments and if you need any help with anything that we’ve discussed please reach out to me Kim at KimHughes.com and we can talk about how we can help you get ready for 2023.

Thank you so much for tuning in and if you know someone and I bet you do, who would appreciate this podcast, please share it with them. As a reminder, this podcast can be delivered directly to your favorite device by using the subscribe links. You can find in the show notes below or over at unstoppablerealestateagents.com.
Remember, it takes as much energy to wish as it does to plan. Have a great day.

 

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December 1, 2022 By Kim Hughes Leave a Comment

How to Create a Mobile Office

https://chrt.fm/track/89856A/traffic.libsyn.com/6c785b18-9b12-4dbb-82c7-d1b99815ee80/How_to_Create_a_Successful_Mobile_Office.mp3

You can find us on Apple Podcast, Spotify, Amazon Music, iHeart Radio to name just a few.
Do a search for Unstoppable Real Estate Agents in your favorite directory.

As a real estate agent, you likely have an office in your home or a brick-and-mortar, but your car more than likely serves as your mobile office on many occasions. Since that is the case, your car needs to be set up and equipped with the tools you will need most often. There are many things you can take with you that will allow you to work easily and provide comfort for you and your clients.

Here are 5 things you should have in your car or keep readily available in your home and office to stock your car quickly for last-minute appointments.

  • Bottled water. You and your clients will appreciate this after a few showings on a warm day. Keep a small cooler that you can fill with ice and add the water too when you need it.
  • Laptop or tablet that you can take with you to write offers or prepare other paperwork wherever you might wind up. You never know when your client will find the house they have been looking for. Depending on where you were, you may not want to drive back to your office to write an offer. Find the closest coffee shop or another place with WIFI and you can have their offer written, signed, and delivered to the listing agent in no time. This doesn’t have to be a device just for your car. You probably keep this with you most of the time so just always have it handy and charged so it is ready when you need it.
  • Extra charger for your cell phone. Sure, you can charge in your car but keep a traditional cable with you so you can charge if you wind up somewhere unexpectedly.
  • You and your clients will appreciate a quick snack after a long day of showings. Nothing fancy or that can’t withstand extreme temperatures but fruit, granola bars, or goldfish if you have kids with you will all be well appreciated.
  • Business cards. You will regularly meet clients and want to give them a business card, but you also will meet people unexpectedly and want to give them a card. Business cards are probably the most inexpensive form of marketing you will ever encounter. There is no way to know which business card will provide the greatest return on your investment so hand them out freely so people will call you when they need help with real estate.

You will also want to have a mobile file box set up so you can keep important documents in your car.  This is a system that I have recommended for years to my clients and they find it to be successful and it keeps them so organized.

If you would like to put together a mobile office I have put some links to the tools you will need to make it easy for you to put this together.

Portable File Box – This is where you will keep all your agreements, buyer representation agreements, addendums, contracts, MLS Forms (Blank), HOA forms and any other forms you feel would help you have everything you need at your fingertips.  Yes, you can probably get these online and complete them online, but to have these in paper form will always give you peace of mind if you are not able to access the program.

I also recommend you gather pamphlets from your chamber to give to your client so they can see what other businesses are in the area, school information, daycares, etc.

Hanging File Folders – you will want to create a folder for each type of form or document.  Then create a tab and name the folder something you can associate with the contents.

EXAMPLE:  Listing Agreements, Buyer Representation Agreements, etc., your letters and postcards for when you come across an FSBO or to drop off to an Expired Listing.

You might also want to add a pen case and keep your favorite pens in the case so you have them if needed.

Pen Case: This one also has a compartment to hold miscellaneous items, like a phone charger.

Pens:  These are my favorite pens! They don’t smear, skip and write with ease.  I can never have too many pens.

Highlighters: Everyone should keep a highlighter close by.

White Letter Size Envelopes:  If you are an agent who likes to be 100% prepared then you are going to love this tip…

Create your FSBO packages in these white envelopes and have them ready to drop off when you come across one or if you happen to meet someone while out and about.

Shipping Labels: You will want to order these now and then print your logos and information on them so you can adhere to the envelope then you can hand address to the homeowner if they are not home and you want to leave it at their door.

I always recommend you keep some stamps in the file organizer as well.  Pick those up at your local post office or grocery store.

By creating a mobile office for yourself will help you save time and money while you are on the road, but always have a client box so when you are out with clients you can treat them with those few extra touches like bottled water, snacks, gum or mints, a notebook so they can take notes, something for the kids to do while in the car.

Also having a first aid kit is nice to have for those little medical emergencies.  If you don’t have a car emergency kit I highly recommend you get one so you are not stranded on the side of the road.

And, if you are part of a team, own a brokerage, etc what a great gift to give so everyone is organized and more efficient with their day and business.

Remember to always let someone know where you are and who you are with while out with clients.  Have them meet you at your office, if possible, and make a copy of their driver’s license to give to your broker, team, spouse, etc and never go blindly on an appointment.

Let me know if you have any questions on how to set up your mobile office and share any tips you have on this area of your business.

Are you struggling to set up systems and processes for your business?  Let’s talk about how I can help you build a solid foundation with the right systems in place.

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November 16, 2022 By Kim Hughes Leave a Comment

Your Branding: How Do You Look Online

https://chrt.fm/track/89856A/traffic.libsyn.com/6c785b18-9b12-4dbb-82c7-d1b99815ee80/Your_Branding_-_How_Do_You_Look_Online.mp3

 

Have you ever Googled yourself to see what you can find? While you may have done this early in your career, it is easy to get busy and not think about it again. You may have put a lot of time into your Internet image early in your career, but things change as time passes and the longer it goes, the more may have changed. If you are going to take the time to review your online image, what should you be looking for.

Start by reviewing all your online profiles. This includes your website, social media accounts, brokerage website, email accounts, Zillow, Realtor.com, and anywhere else you have an online profile. Google yourself too. Are there results that come up with the information you aren’t aware of? Make sure you check those out too.

When you review the different accounts, look at the information provided. Is it still current? Does the picture look like you or is it time for a new headshot? Is the contact information in your profiles still correct? Do you have accomplishments that aren’t represented? Have you changed companies? Do your listings display accurately on the sites that should show them? Are people able to figure out how to connect with you quickly from these accounts and websites?

That was a lot of questions so there is a lot to consider and you may potentially have a lot to update. Keeping your online image current is important to improving your business and growing your reach. These accounts will be accessed by clients who have worked with you already, potential clients that may want to work with you, strangers that are comparing you to other agents, real estate agents in other markets that may have a referral, and other brokers that may want to recruit you to work for their company or team.

The most important thing you should ensure is that your accounts are accurate. Spend some time crafting a description of yourself that shares your successes accurately describes your experience, and allows others to see who you really are while not sounding boastful or unprofessional. When you are trying to decide what you should post, review other agents’ profiles and find some you like to use as examples. After you make changes, ask a coworker or friend to review them and share their opinion. Pick someone that will be honest while giving you constructive feedback that will improve your image.

After you get your profiles updated with fresh information, keep them that way. You don’t have to review them monthly but at a minimum once a year, spend a day to make sure they are still accurate and reflect the most current and appealing information about you and your business.

Download my complimentary Complete Checklist:  72 Tasks to Dominate Success
KimHughes.com
The Ultimate Expired Listing System
Social Media Success Tools

Are you struggling to set up systems and processes for your business?  Let’s talk about how I can help you build a solid foundation with the right systems in place.

Instagram: https://www.instagram.com/kim_hughes_consulting/
YouTube: https://www.youtube.com/channel/UCm4T_I5-Imrx_uOsMImKnvw
Facebook: http://facebook.com/KimHughesRealEstateProductivityExpert
Twitter: http://www.Twitter.com/KimHughes
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November 10, 2022 By Kim Hughes Leave a Comment

How Effective is Your Expired Listing System?

With listing inventory levels dramatically low in most parts of the country, it may be more important than ever to aggressively go after every listing you can. While you likely have multiple sources for your listing leads, expired listings can be another major source of potential new business that you may or may not have previously tried. To get the best results and the greatest return from the time invested in working expired leads, you’ll need both a systematic approach and a consistent routine.

To start an expired campaign, initially make a list of criteria for the listings you’ll choose to pursue. This is a critical step.  Search your MLS daily to find many expired listing opportunities.  However, instead of trying to actively pursue them all which will undoubtedly be too much to manage select ONLY those properties that meet your pre-defined criteria.  Diluting your resources among a larger number of properties will simply diminish your results.  Instead, focus on a smaller select group of expired listings with the time and attention needed to increase the odds for success. To determine the criteria for worthy listings, consider using price ranges, cities, subdivisions, and/or any other relevant screening measure.

Then search DAILY for expired listing matches once you’ve established the criteria.  Since predicting the best ones to pursue will likely be futile, ensure the greatest possibility for good results instead of consistently executing your plan. Typically, you will need to work through many expired listings before beginning to see results. Additionally, review each home’s available MLS listing information and photos to determine condition and prepare a brief market analysis to better assess the appropriateness of its last listing price. It is best to focus your efforts on expired listings that are properly positioned for the current market.  If the home has significant obstacles, you can always discuss changes with the homeowner prior to activating a new listing and a price based on recent comparables, but you may not be able to change their mind about the property’s condition or price.

Beyond selecting the listings to pursue, you will need to develop an action plan designed to deliver results. Your action plan should include multiple “touches” reaching out to the prospect and should also share information about you, your marketing, and your results.  The information that you typically share in your listing presentation will work very well to provide the seller with details showing your skills as the right agent to handle the sale of their home. Because there may be many reasons why a property didn’t sell, if you can include the common causes preventing a property from selling, this is also very good information to share with the property owners.

Developing and perfecting your own effective and productive Expired Listing System can take a long time, but instead, you can choose to implement a proven system designed to deliver results through a step-by-step approach you only have to follow. Having a ready-to-use expired campaign will eliminate the biggest hurdle in starting the process and allow you to immediately begin instead of delaying until you generate a plan.  It’s best to be honest with yourself. Chances are if you were going to create your own Expired Listing System, you would have already done so.

So, if you are interested in creating the Ultimate Expired Listing System then I invite you to learn how this system will work for you.  That will show you how to perfect your current Expired Listing System, or if you don’t have one, how to create one, start building your inventory and put more money in the bank.

With my 25 years working with agents from all around the country, I’ve put together a system that works and now want to share it with you.  This system gives you everything you need….templates, worksheets, scripts, action plans, and videos on how to set the system up.

The Ultimate Expired Listing System

Are you ready to get serious about working with the Expired’s in your market? Are you ready to start building your inventory and put more money in the bank? I bet you are!

Utilize Kim Hughes and Company to deliver customized products that will help you reach your goals without creating more work for you so you can begin to mark items off your to-do list instead of just adding to it.

Is there something else you have on your to-do list? Let us know and chances are we can help you with it. We recognize that all real estate agents run their businesses differently and our goal is to support you in whatever way will be most beneficial to your business. So let us know what kind of help you are looking for.

Are you ready to see the benefits of having Kim Hughes and her team of professional high-level real estate assistants help you move your business to the next level, and help you become more organized so you can focus more on what is important to you? Schedule your 30-minute Strategy Call with my convenient online booking system at https://go.oncehub.com/KimHughes.

Free Download:

Download my complimentary Complete Checklist:  72 Tasks to Dominate Success
KimHughes.com
The Ultimate Expired Listing System
Social Media Success Tools

Are you struggling to set up systems and processes for your business?  Let’s talk about how I can help you build a solid foundation with the right systems in place.

Instagram: https://www.instagram.com/kim_hughes_consulting/
YouTube: https://www.youtube.com/channel/UCm4T_I5-Imrx_uOsMImKnvw
Facebook: http://facebook.com/KimHughesRealEstateProductivityExpert
Twitter: http://www.Twitter.com/KimHughes
LinkedIn: https://www.linkedin.com/in/kimhughescoaching
Pinterest: https://www.pinterest.com/kim_hughes/pins/

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November 2, 2022 By Kim Hughes Leave a Comment

5 Real Estate Bookkeeping Tips To Finish Out The Year

You can find us on Apple Podcast, Spotify, Amazon Music, iHeart Radio to name just a few.
Do a search for Unstoppable Real Estate Agents in your favorite directory.

The end of the year is quickly approaching and that means you are well into the 2022 tax year and should have completed your bookkeeping at least through the mid-year point. Or are you one of the many agents that scrambles each Spring or file for an extension because you didn’t take the time to work on your bookkeeping each month like you say you are going to do each year?

To maximize your deductions and minimize your stress, you MUST be proactive about your bookkeeping. If you are not keeping up with your bookkeeping on a regular basis, you need to make that a priority. Here are five reasons not to put off your bookkeeping until the end of the year.

  1. The sooner you go through your expenses each month, the more likely you are to remember everything and accurately account for each expense. A year from now, you are unlikely to remember that you took a client to lunch on the 23rdof March or sent a client flowers for the first anniversary of their home purchase, but you are more likely to remember that when just a few weeks or days have passed. Make it a habit to sit down monthly as soon as your account statements are available and go through each item. Categorize every item to the appropriate expense category or mark it as personal so you don’t overlook anything. This will also allow you to catch any errors that might show up on your account.
  2. Reviewing every expense each month will allow you to identify any areas that may be going over your budget so that you can address the issue before the end of the year. If you have a budget of $500 a year for Facebook advertising and you have surpassed that amount at the end of May, you will need to determine is that because you have made more money than you anticipated and therefore can spend more on that item or have you overspent and need to adjust other budget items to compensate for the Facebook advertising.
  3. If you wait to review all of your expenses and income at the end of the year, you may not realize if your expenses and income are drastically different than what you anticipated. The reason this can be a problem is if you are not making as much money as you expected and are paying quarterly estimated taxes, you could be overpaying. Likewise, if you are making more money than you expected and haven’t adjusted your quarterly estimated tax payments, you could owe significant money come April 15th.
  4. Trying to work through your bookkeeping for an entire year at one time is a daunting task making you more likely to need to file an extension. Categorize your expenses each month so you are ahead of the game and be one of the first people to turn your expenses over to your accountant this year.
  5. Rushing through your taxes to meet a deadline makes you more likely to make a mistake. Mistakes on your taxes can cost you thousands of dollars in penalties and interest. Don’t put yourself in this position by reviewing your expenses monthly to eliminate the tax time crunch.

If this is completely overwhelming to you, make this the year you get yourself on track. If after years of playing this game, you know you aren’t ever going to make the time to be proactive with your bookkeeping then take the next step and let Kim Hughes and Company help you with this. This doesn’t have to be a huge investment or new line item in your budget. Most bookkeeping accounts can be managed on a monthly basis for a little more than your monthly coffee budget or a couple of dinners out. Are you willing to make that investment in your business?

Don’t forget to download your freebie – Bookkeeping Checklist

Are you ready to see the benefits of having Kim Hughes and her team of professional high-level real estate assistants help you move your business to the next level, and help you become more organized so you can focus more on what is important to you? Schedule your 30-minute Strategy Call with my convenient online booking system at https://go.oncehub.com/KimHughes.

Free Download:

Download my complimentary Complete Checklist:  72 Tasks to Dominate Success
KimHughes.com
The Ultimate Expired Listing System
Social Media Success Tools

Are you struggling to set up systems and processes for your business?  Let’s talk about how I can help you build a solid foundation with the right systems in place.

Instagram: https://www.instagram.com/kim_hughes_consulting/
YouTube: https://www.youtube.com/channel/UCm4T_I5-Imrx_uOsMImKnvw
Facebook: http://facebook.com/KimHughesRealEstateProductivityExpert
Twitter: http://www.Twitter.com/KimHughes
LinkedIn: https://www.linkedin.com/in/kimhughescoaching
Pinterest: https://www.pinterest.com/kim_hughes/pins/

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Kim Hughes | Real Estate Strategy Coach

Ready to create a strategy to improve your business on all levels? Schedule a private consultation to discuss your specific needs today so we can create a strategy that is customized to you and your market. Call or email me and let’s move forward in executing your vision.
 
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Digital Marketing for Real Estate Agents

365 days of Social Media Posts designed to build engagement with your audience.

The Real Estate Assistant Playbook

Click here to learn more about the most talked about real estate course
on the market today

The Real Estate Course for All Agents and Assistants.

Services

  • The Ultimate Expired Listing System
  • Listing Coordination
  • Transaction Coordination
  • Office Procedures & Systems
  • Lead Management
  • Website & Blog
  • Social Networking
  • Internet Marketing
  • Branding
  • Business Evaluation
  • Assistant Training
  • Team Training

Connect with Kim Hughes & Company


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PK Hughes, LLC – dba Kim Hughes & Company, a Texas Corporation formed in 1999. .
Kim Hughes & Company offers real estate virtual assistant services to real estate agents by providing strategies with solutions on how to run a successful real estate business including marketing, social media marketing, blogging, not to mention implementing and managing everyday support services.

 

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