Real Estate Blog - Page 3 of 39

March 29, 2023 By amy snodgrass Leave a Comment

How to Authentically Show Up Online Using Video featuring Chelsea Peitz

In this week’s episode of Unstoppable Real Estate Agents, Kim hosts Chelsea Peitz – Real Estate social media strategist, best-selling author, international keynote speaker, and award-nominated podcaster to offer some great tips and advice on how you can create real human connections through technology and authentically show up online with heart and humanity.

In this episode, Chelsea shares with us:

The familiarity effect and the misalignment of who we are in real life (the real US) and the person that we’re seeing on the video.
How we don’t write like we talk and how that affects our brain.
Her 1:1 video strategy and how it will help you get more aligned with your authentic self and your recorded self.
How sending direct messages gets you noticed by the algorithms.
Why not everything should be automated and made efficient because at the end of the day, it’s a human being on the other side and we need to be thinking about them also.
Why you shouldn’t slip into the video how you can help them because it negates everything you just said to them.
Why Instagram Stories is the highest conversion machine on Instagram, more so than the feed, more than reels, more than live videos.
Her new training course Real Estate Content Accelerator.
Why you need to be concise on Reels and not share too much content in one video.
How you start your video matters and why you need to grab their attention right away.
Why closed captioning is critical on every video you do.

I think you’ll find this episode with Chelsea to be highly inspiring and informative, regardless of where you are in your real estate business.

Click Here for Chelsea’s Real Estate Content Accelerator course. Use promo code “CHELSEA” at checkout for course discount.

Listen to this week’s episode on Apple Podcast, Spotify, Amazon Music, iHeart Radio or do a search for Unstoppable Real Estate Agents in your favorite podcast directory.

EPISODE RESOURCES:

Connect with Chelsea:

ChelseaPeitz.com
Instagram
LinkedIn
Podcast

Connect with Kim:

KimHughes.com
The Ultimate Expired Listing System
Social Media Success Tools
Kim Hughes’s Amazon Store

Instagram: https://www.instagram.com/kim_hughes_consulting/
YouTube: https://www.youtube.com/channel/UCm4T_I5-Imrx_uOsMImKnvw
Facebook: http://facebook.com/KimHughesRealEstateProductivityExpert
Twitter: http://www.Twitter.com/KimHughes
LinkedIn: https://www.linkedin.com/in/kimhughescoaching
Pinterest: https://www.pinterest.com/kim_hughes/pins/

______________________________________________________

Are you struggling to set up systems and processes for your business? Let’s talk about how I can help you build a solid foundation with the right systems in place.

March 23, 2023 By amy snodgrass Leave a Comment

How To Create and Automate an Amazing Marketing System That Will Take Your Business to the Next Level!

When you are creating your marketing strategy for your audience, whether it be through lead generation or your database you must approach both methodically, so you get your message to the right audience and that message triggers them to take action.

This is a topic that I have been teaching and helping our clients implement and manage for over 30 years and when you put it into play and stay with it by making that commitment you will see a huge ROI. Ask anyone, in any type of business that treats their lead generation and their database (those you have or are currently working with) will say this system works.

Your goal with your marketing strategy should be to meet new people every day through some type of touch. This could be:

Someone you meet in line at the grocery store, coffee shop, an event, your kids swimming lessons. It’s all about starting a conversation.

Those you have met, meaning, you do business with them already, helped a client sell or buy property, in a community organization with you, etc.

If you are just starting out as a real estate agent, you must make this a priority. Who do you know – reach out to them and share what you are doing, share some local information with them about the market and ask them for a referral. Then follow-up with them by sending a thank you note in the mail.

Why are you thanking them? For their time, their referral, etc.

In that thank you add a couple of business cards and maybe a local coffee shop gift card, restaurant gift card, etc. This of course depends on your budget, so when you sit down to map out your strategy think about the budget you have to put into marketing.

A phone call is free.
An Email is free.
A text is free.
Connecting on social media is free.

Mailing a thank you is priceless, but a little investment will go a long way, if done right. Your costs will be:

Postage
Purchasing thank you cards.
Time and effort to write the note, address and mail it.

Consider a gift of some type – if it’s in the budget. The recipient is not expecting a gift card, so maybe map out who gets this. But maybe you have a promotional item you can send…a Magnet, Calendar, Note pads, etc.

One good way to advertise is to have shirts made with your branding and wear them everywhere. Maybe baseball caps, jackets, anything you will use to promote yourself and possibly hand out to those who will use it.

Now, if you’re that agent who has lost touch with your past clients, business partners, etc then what a great time to implement this strategy.

Start off with a script.
Reason for the call.
Share you have a newsletter and what type of content is in it.
Ask if they would like a CMA.
Tell them you are updating your database and you notice you don’t have their birthday.
Confirm their email.

I recommend you write out your script or at least have bullet points on what to say and ask, so you don’t get distracted.

Make sure to follow up with your database. Maybe not everyone on your database, but business associates and past client relationships you want to continue to nurture. Be sure to follow them on social media. And don’t just follow them, but actively engage with them and comment on some of their posts.

Keep in mind that when you are establishing or refreshing your database you need to make it a priority to constantly feed it.

Now, let’s discuss your method of contact.

The system I have taught for years with our clients is the one that is called the 8×8, 33 and 12 Touch System. Gary Keller, Owner of Keller Williams Realty put this system together and you can learn more about it in his book The Millionaire Real Estate Agent. This book should be on every agents MUST READ list! It is full of great information. You can pick up a copy at https://amzn.to/3nbXZVN.

I am constantly tweaking this system based on what I see works and new trends for my clients and what doesn’t.

Let’s first talk about future clients that are out there waiting to meet YOU!

Farm Areas
Neighborhood
Organizations
Community

This is a database that is always unlimited. So, how are you going to find these prospective clients? Call your title company and ask if they can pull the database for you on a specific farm area or neighborhood you want to work with.

Once you have this database then look at the MLS to spot check the stats for that neighborhood or farm and then niche it down.

Who do you want to work with?

Size of home – SF
Bedrooms
Baths
Price range
Length of time in the home

You can make your niche anything you want, and this is where you can really hone in your marketing skills and the message you want them to receive.

Next you will want to create a postcard campaign for sellers with each postcard offering a different message. I have created a seller postcard campaign for this podcast that you can pick up, customize and send off to the printer at the snap of your fingers.

I have created these postcards to get you going, so no procrastinating, I’ll put a link in the show notes for you, if you’re interested. They are delivered through Canva. If you don’t have an account, you can get a FREE Canva account.

You want to also keep track of how your system is working for you so you can tweak it as you move along. How you manage it is up to you, but we find using a simple Google Doc works for our clients.

If you don’t already have a Gmail account jump over to Gmail to create an account now and take advantage of all the free tools they offer.

For those in your database – these are people you have met. Vendors, agents, past clients, leads you have a relationship with and a special group for those that refer you.

This group would receive your monthly newsletter, birthday cards, holiday card, invites to client events, informative emails, market stats, phone calls, pop-bys and anything else you feel will nurture the relationship.

I am not a believer of everyone goes into your database. They have to earn a spot which means you must have met them in some way. Call, text, social media, past client, vendor, agent, etc.

Create your System – remember there are 3:

The 6×6 Touch System
The 33 Touch System
The 12 Touch System

Each system will take some effort to create and implement but once you have this out of the way then managing it should be easy, but you have to have a system in place, and you have to stay organized and focused. If not, then you need to get some help in making sure all your efforts are not lost.

Let’s dive a little deeper into each System.

6×6 Touch System – These are the individuals you have relationships with – people you have met or know. Every person you encounter becomes a part of the 6×6 system. When you first meet someone, you want to make a good impression and if you feel the relationship is worth nurturing then you would first put them on this system. You want to be the first person they think of when it comes to real estate, so by cementing the relationship with this system you are putting yourself in a very powerful position.

An 6×6 could look something like this…

One item of value each week:

Send a text or email with your contact information.
A link to a download item of value.
Connect with them on social media and post something on their profile.
Mail a notecard “Nice to meet you.”
Marketing package.
Email your newsletter.
Email Market Stats
Recipe Postcard – believe it or not this is an attention getter!

Get creative with your 6×6. This will make a lasting impression.

33 Touch System – This is your prospecting system that ensures year-round contact with those you know or have met.

4 calls a year.
Email funnel based on relationship.
Newsletter – Don’t just send your brokerage/franchise newsletter. Have fun with it. Get creative, get connected.
Weekend events
Blog – if your blogging weekly this would be 52 touches, so I recommend sending a monthly email with a list of the blogs per month and then link to that blog.
Just sold announcement.
Just listed announcement.
Text every 2 months with something of value.

12 Touch System – This is your direct mailing system for those you have not met. Remember, this is your farm, neighborhoods, any type of demographics you create.

Here is a quick look at what this looks like:

Get detailed on the database you are going to start nurturing.
Scrub the database based on your niche.
How will you mail this out?
Create your content for each card – 12 total (1 per month)
Organize your branding.
Design the postcard.
Find and add graphics.

As I mentioned, I want you to focus on getting listings so this message should target sellers. This is where the seller campaign we have created for you comes into play, so check it out at the link below. If you want to target an apartment complex, those renting, then you will want to create a postcard campaign that attracts buyers.

The goal is to get you to hyper-focus on your marketing techniques and then get consistent.

Consistency is the key to developing a relationship with the client, so start now by creating these systems. If you need help in creating, implementing and/or managing your systems, please reach out to me and let’s see if we can help you. Schedule a call with me by going to TalkWithKimHughes.com.

Let’s recap:

You need to get your CRM system set up.
Organize your database into categories – go to Episode 3 – 7 Tips for Organizing Your Database in this podcast to learn more about how to do this.
Section your database off into groups
Create your strategy and system for 6×6, 33 and 12 touch system.
Create your marketing materials – Newsletter, Emails, Scripts for the calls, direct mail pieces.
Implement the system.
Manage the system.

Thank you for being here today. I hope you found valuable insights to apply to your business and are excited to put them into practice. The rewards will be phenomenal!

As a special bonus, I have created a checklist for you to use when setting up your systems. You can download a copy under the episode resources below.

EPISODE RESOURCES:

Listen to this week’s episode on Apple Podcast, Spotify, Amazon Music, iHeart Radio or do a search for Unstoppable Real Estate Agents in your favorite podcast directory.

Did you enjoy this episode? Please leave a rating and review in your favorite podcast app.

CONNECT WITH KIM:

KimHughes.com
The Ultimate Expired Listing System
Social Media Success Tools
Kim Hughes’s Amazon Store

Are you struggling to set up systems and processes for your business? Let’s talk about how I can help you build a solid foundation with the right systems in place.

March 15, 2023 By amy snodgrass Leave a Comment

How to Find, Fund and Flip Non-Performing Real Estate Notes with Guest Scott Carson

This week on Unstoppable Real Estate Agents, Kim chats with Scott Carson (aka “The Note Guy”). Scott is President of WeCloseNotes.com and creator of the Note Buying For Dummies workshop. Scott has been an active real estate investor and entrepreneur since 2002, focusing on the niche of distressed mortgage notes.

Since 2008 Scott has purchased over $1 Billion in distressed notes on residential and commercial properties all across the country. He has helped thousands of real estate investors and entrepreneurs create wealth through his debt buying tactics and classes helping his students close thousands of deals. He also hosts the podcast, the Note Closers Show Podcast. An avid sports fan, he spends his free time traveling, gardening, and making memories. He calls Austin, Texas home.

In this episode, Kim and Scott discuss:

How he got his start buying distressed properties.
How he works with homeowners to help keep them in their houses as a lender and not a landlord.
How you can get started buying real estate notes.
Why you need to have a banking mindset versus owning the property mindset.
Where to find real estate investors.
And much more!

If you are interested in diving into the world of distressed note investing, then be sure to sign up for a complimentary seat at Scott’s Note Weekend workshop! Use promo code “KIM” at checkout.

Listen to this week’s episode on Apple Podcast, Spotify, Amazon Music, iHeart Radio or do a search for Unstoppable Real Estate Agents in your favorite podcast directory.

Connect with Scott:

The Note Closers Show Podcast
WeCloseNotes.com
Facebook
Instagram
Twitter
LinkedIn
YouTube

Connect with Kim:

KimHughes.com
The Ultimate Expired Listing System
Social Media Success Tools
Kim Hughes’s Amazon Store

Are you struggling to set up systems and processes for your business? Let’s talk about how I can help you build a solid foundation with the right systems in place.

March 8, 2023 By amy snodgrass Leave a Comment

Creating a Target Audience

Target Marketing is a powerful marketing strategy that has been used for years with all types of businesses. It starts with understanding your potential customer base and then breaking it down into segments. By focusing on specific groups of people based on their characteristics, you can better engage with them and create more effective marketing campaigns.

Identifying a target market is essential for any business, big or small. When you find your target audience, you can learn how to communicate with them in an effective and meaningful way. This is the key to establishing relationships and building profits. With the right target market strategy, you can open the door to incredible growth for your business.

When creating your marketing strategy, it is important to consider your target audience. To do this effectively, it’s important to think about the demographics of the area you are trying to reach, as well as your past clients and business associates. Understanding the zip codes, neighborhoods, and communities you are targeting can help you introduce yourself to those you may not know yet.

Your past clients are a great core group to nurture as they can be your main referral source. Additionally, building relationships with your business associates and vendors can be highly beneficial for your business. Think about all the services you could offer to your clients by introducing them to reliable and trustworthy companies in the area. By creating a marketing strategy that speaks to each group, you can build relationships that will be highly rewarding and incredibly profitable.

Target Market and Target Audience are two very different concepts when it comes to marketing.

A Target Market is a broad group of people that you can market to, such as everyone in the Hickory Creek Subdivision. A Target Audience is a smaller, more specific group that meets the criteria you set. For example, you might target homeowners in Hickory Creek who are potential sellers. You can even further narrow a target audience by using micromarketing, which allows you to create a segment of a niche group based on specific criteria. Micromarketing makes it possible to target people with children, empty nesters, business owners, renters, first-time home sellers and more.

When you are considering your target audience here are some key points to consider:

Demographics – going by just a zip code, a specific neighborhood or community it one way to introduce yourself to those you have never met.
Past Clients – This is your core group. You have created a relationship with them, you nurture this group heavily as they will be your main referral clients. Break it down into buyers and sellers or even investors.
Business Associates – who in your community would you like to introduce to your clients? This is your vendors list and this is a major group where doing b2b can be an amazing relationship. Think of Mortgage lenders, insurance agents, plumbers, electricians, landscapers, housekeeping services, carpet cleaning, pet sitters, etc.

Creating a marketing strategy that speaks to each group will build relationships where you can see an amazing future that will be so rewarding and extremely profitable.

Let’s talk about the difference between a Target Market and a Target Audience.

Target Market: This is an overall group of people. For example: Hickory Creek Subdivision – this is going to give you an opportunity to speak to everyone on a broader scale.

Target Audience: This is a group of people who meet the qualifications of your criteria. Meaning, we are looking at possible home owners who might be potential sellers in the Hickory Creek Subdivision and based on the criteria you create this will bring your audience level down in numbers, but you are able to focus on this specific group, talk their language and give them a call of action.

I’ll also mention that you can go even deeper in targeting your audience, Such as choosing a specific niche.

Micromarketing: Micromarketing allows you to create a narrower segment of a niche group. This group is defined by a specific criteria.

For example: Niche in sellers with children, empty nesters, business they are in (think relocation), renters, first-time home sellers, etc.

Once you have your plan laid out by deciding how you want to begin then you create:

Create your brand. Make sure you have this already in place.
Create your target audience
Create your marketing content
How will you market to them
Creating an account with online printer or local printer
Design your marketing pieces
Create your content – you will want to create an 8-week campaign/funnel
Schedule the marketing pieces out

These are all great steps to take to ensure success. As you work on each step, remember to remain focused and consistent. Be sure to research your target audience, create engaging and informative content, and take the time to design marketing pieces that will stand out and attract your audience. Additionally, remember to track your progress and adjust your strategy if necessary.

If you need any help with the planning process, please feel free to reach out. I’m more than happy to provide any assistance you may need. Good luck!

Listen to this week’s episode on Apple Podcast, Spotify, Amazon Music, iHeart Radio or do a search for Unstoppable Real Estate Agents in your favorite podcast directory.

KimHughes.com
The Ultimate Expired Listing System
Social Media Success Tools
Kim Hughes’s Amazon Store

Are you struggling to set up systems and processes for your business? Let’s talk about how I can help you build a solid foundation with the right systems in place.

March 2, 2023 By amy snodgrass Leave a Comment

Don’t Underestimate the Power of Connection featuring Amy Stoehr

This week on Unstoppable Real Estate Agents, Kim is hosting Amy Stoehr –CEO of REAL ESATE STAR POWER to discuss the power of connection and why it is essential to have direct, one-to-one contact with your past clients and sphere of influence.

In this episode, Amy will share:

The main reasons why even the best agents don’t manage to call their contacts consistently.
Who you should call.
What to say when you call.
How to handle fear of rejection.
How to break down your database and develop a plan for year-round communication.
What STAR POWER is and how it can benefit agents.
How climbing Mt. Kilimanjaro in Africa led to the formation of her foundation Kilimanjaro Kidz Education Foundation.

Be inspired and motivated as Amy provides you with invaluable insight and strategies to help you build successful relationships with your clients. Don’t miss this episode to learn how to make the most of your connections and grow your business!

Listen to this week’s episode on Apple Podcast, Spotify, Amazon Music, iHeart Radio or do a search for Unstoppable Real Estate Agents in your favorite podcast directory.

Connect with Amy:
Email Amy
Real Estate Star Power
Facebook
Instagram
LinkedIn
TikTok
Kilimanjaro Kidz Education Foundation

Connect with Kim:
KimHughes.com
The Ultimate Expired Listing System
Social Media Success Tools
Kim Hughes’s Amazon Store

Are you struggling to set up systems and processes for your business? Let’s talk about how I can help you build a solid foundation with the right systems in place.

How to Authentically Show Up Online Using Video featuring Chelsea Peitz

How To Create and Automate an Amazing Marketing System That Will Take Your Business to the Next Level!

How to Find, Fund and Flip Non-Performing Real Estate Notes with Guest Scott Carson

Creating a Target Audience

Don’t Underestimate the Power of Connection featuring Amy Stoehr

Services

Connect with Kim Hughes & Company

Share this:

Share this:

Share this:

Share this:

Share this:

Services

Connect with Kim Hughes & Company