Listing your home for sale during the COVID-19 pandemic requires that you take the same basic steps that you would take selling your home at any other time, such as cleaning, staging, and having photos taken. However, the real estate industry has changed in many ways in response to the outbreak. In order to make your home shine, you’ll have to focus on your online presence more than ever. And in order to make buyers feel safe on any in-person tours, extra cleaning measures will also need to be in place.
Tips for Selling Your Home Successfully During a Pandemic
Getting Your Home Ready to List
It’s always important to make your home look its best before taking listing photos, but it matters, even more, when house hunters might rely solely on your listing to make up their minds.
- Spend a day deep cleaning each room of the house to make it shine.
- Be sure to remove dirt and grease from walls and ceilings by doing a thorough cleaning.
- Don’t forget curb appeal! Mow the lawn, do repairs, and remove outdoor clutter.
- Hire a professional photographer to take your listing photos so your home stands out.
Tips for Virtual Tours
COVID-19 may have halted most in-person activities, but buyers can still tour your home using alternative methods.
- Sellers can keep their search going if you allow realtors to do live video-chat tours.
- You can also use tools such as Zoom to show buyers around your home yourself.
- Even during virtual or video tours, make sure pets and kids are out of the picture.
- Be sure to do a quick cleaning session, even before video tours.
Keeping Your Home Show-Ready
While many buyers are able to decide on a home after a remote tour, some may still appreciate the chance to check out your home in person. Here’s how to prepare for safe showings.
- Keep some basic cleaning items on hand, such as Clorox disinfecting wipes.
- Post a friendly reminder in your home about practicing social distancing during tours.
- Clean any high-touch areas right before a showing takes place.
- If anyone in your home feels sick or shows symptoms of COVID-19, communicate with your real estate agent to postpone showings.
If you’re willing to adapt your approach, you can find success listing your home during the pandemic. Being mindful of buyers’ concerns is the right thing to do, but it can also help your home stand out from the competition and sell more quickly.
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