Kim Hughes

Providing solid solutions since 1999 specifically tailored for today’s real estate professional.

  • Home
  • About Kim
    • Kim Hughes Up Close
    • Testimonials
    • Private Real Estate Coaching
      • Consulting
      • Business Operations Evaluation
      • Assistant Training
      • Team Training
    • VA Coaching
      • Virtual Assistant Training
    • Client List
    • Certifications
    • Supported Charities
    • Contact
  • Podcast
  • Real Estate Services
    • Listing Coordination
    • Transaction Coordination
    • Office Procedures & Systems
    • Real Estate Websites
    • Bookkeeping Services
    • Lead Management
    • Real Estate Biz Course
  • Real Estate Marketing
    • The Ultimate Expired Listing System
    • Real Estate Websites
    • Real Estate Blogs
    • Social Media Marketing
    • Internet Marketing
    • Branding
  • Resources
    • The Ultimate Expired Listing System
    • Settlement Statement Package
    • Kim’s Amazon Store
    • Video Library
    • 90 Day Real Estate Planner
    • Real Estate Blog
    • Business Tools
    • Store
      • Real Estate Virtual Assistant Handbook
    • Recommended Books
    • The Client Connection

April 12, 2018 By Kim Hughes Leave a Comment

What are Your Goals with Social Media?

I am not going to tell you that your Facebook Page, Twitter or Instagram accounts or LinkedIn profile will sell houses (they won’t). What your posts on these social media accounts are for is to keep you in front of your clients, friends, family and prospective clients so that when they are ready to buy or sell, you are front of their mind as a real estate expert and they reach out to you first.

It can be challenging to keep up with multiple social media accounts and post to them regularly without it distracting you from more critical parts of your business. There are many social media solutions that will allow you to schedule your social media posts in advance so that you regularly post to your various accounts even if you get busy and can’t do it every day.

There are multiple free and paid programs available that you can use to make it easier for you to schedule posts in advance. Here are some solutions to investigate if you want to add this to your plan. Many of these platforms offer free accounts so you can experiment with it and determine if it will work for you.

Hootsuite

Buffer

Crowdfire

Post Planner

Scheduling posts once a week is an effective way to ensure the information you want to share gets shared when you want to share it. It is so easy to get distracted when a buyer asks to look at a house, a closing or inspection takes longer than you expect or you need a day off.

The goals you have for your social media presence may help you decide which platform will work best for you, your market and your community. These social media scheduler programs can help you schedule your posts, manage the post, monitor the pages, give you insights/reports and help you stay organized so you can respond appropriately to interactions and stay engaged with your followers.

Now that you know how to schedule your posts, what should you post? Obviously, you should share information about the properties you have listed. Your sellers expect this and will be looking for it.

 

One way you can manage content is to create a Pinterest board where you pin different articles and ideas you would like to share on social media. Then, when are scheduling your social media posts for the week, your Pinterest board can provide the ideas you need without you having to search for them.

What else should you post? Share a variety of items relevant to homeowners as well as items relevant to the area you live in. You will also want to balance that with other non-real estate content. If your content is extremely real estate heavy, you will lose the attention of your followers. Some people aren’t interested in buying or selling real estate now or in the near future and if that is all you post about, they will tune out all of your posts.

Because of the algorithms in place with the various social media accounts, interaction is critical. If your pages aren’t getting interaction, rethink what you are posting. When someone does comment on one of your posts, respond in some way. The more interaction you have on your posts, the greater exposure that post and future posts will receive.

Another thing to watch is the time of day you post things. Evaluate your social media insights to determine the best time of day to schedule your social media posts based on when your followers are online.

Lastly, consistency is key is the scheduling of your posts will help improve this but stick with it. Social media is a long-term approach. It’s not going to give results like making phone calls or an open house where you get instant feedback but will provide you and your listings added exposure over time.

Get creative with your social media engagement, find the best scheduler out they’re that fits your needs and then set aside some time to devote to writing important real estate articles for your community, events that are going on, new businesses coming in or highlight a business, school, student, community services, etc.  Make it all engaging and you will see a world of difference in how your audience connects with you.

Here at Kim Hughes & Company we offer to work with our agents in their social media.  We can create the strategy, the original content for you and your audience from real estate, new listings, community events and so much more.  If you are interested in taking your social media to new heights then we should talk about how you can accomplish this goal.

Ready and motivated to organize your life?  The 90 Day Real Estate Planner is a must for any agent, broker, team leader to implement into their daily lives as it will help you become more productive, find more time and be better organized.  Get it today by visiting the 90 Day Real Estate Action Planner – use the COUPON CODE: PLAN18 to get your discount.  This special code is for a limited time only, so take advantage of this discount today and get excited about your life becoming more organized and structured.

Are you realizing you need to tighten up your business strategies?  Here at Kim Hughes & Company we are the experts when it comes to working real estate agents with start-ups, re-organizing, marketing, transaction management and so much more.  Visit us at Kim Hughes and Company to download our free Real Estate Checklist.  We will show you how to become a powerhouse agent so schedule a 20 minute complimentary call with Kim today and let’s get you organized and create some amazing strategies for your business.

Are we connected?

Instagram: @KimHughesCoaching | #KimHughesCoaching
http://www.Facebook.com/KimHughes 
http://facebook.com/KimHughesRealEstateVirtualAssistant 
http://www.Twitter.com/KimHughes 
https://www.linkedin.com/in/kimhughescoaching
https://www.pinterest.com/kim_hughes/pins/

Image courtesy of geralt/pixabay.com

 

 

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest

Filed Under: Blog, business tips

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Kim Hughes | Real Estate Strategy Coach

Ready to create a strategy to improve your business on all levels? Schedule a private consultation to discuss your specific needs today so we can create a strategy that is customized to you and your market. Call or email me and let’s move forward in executing your vision.
 

Blog Archive

  • June 2023 (2)
  • May 2023 (4)
  • April 2023 (4)
  • March 2023 (5)
  • February 2023 (4)
  • January 2023 (4)
  • December 2022 (3)
  • November 2022 (3)
  • October 2022 (4)
  • September 2022 (5)
  • January 2021 (1)
  • October 2020 (4)
  • August 2020 (4)
  • March 2020 (1)
  • February 2020 (4)
  • November 2019 (1)
  • September 2019 (1)
  • June 2019 (1)
  • May 2019 (2)
  • January 2019 (4)
  • November 2018 (2)
  • October 2018 (4)
  • August 2018 (2)
  • July 2018 (3)
  • June 2018 (2)
  • May 2018 (2)
  • April 2018 (5)
  • March 2018 (1)
  • October 2017 (1)
  • September 2017 (2)
  • August 2017 (1)
  • May 2017 (1)
  • April 2017 (2)
  • March 2017 (2)
  • January 2017 (1)
  • November 2016 (2)
  • October 2016 (1)
  • September 2016 (2)
  • August 2016 (4)
  • July 2016 (1)
  • April 2016 (3)
  • March 2016 (1)
  • November 2015 (5)
  • October 2015 (3)
  • September 2015 (5)
  • August 2015 (5)
  • January 2015 (2)
  • December 2014 (1)
  • November 2014 (1)
  • August 2014 (1)
  • October 2013 (1)
  • May 2013 (1)
  • April 2013 (1)
  • August 2012 (1)
  • June 2011 (1)
  • January 2011 (1)
  • August 2010 (4)
  • June 2010 (1)
  • May 2010 (3)
  • April 2010 (6)
  • March 2010 (6)
  • February 2010 (4)
  • September 2009 (2)
  • July 2009 (1)
  • June 2009 (1)
  • February 2009 (2)
  • January 2009 (2)
  • December 2008 (7)
  • November 2008 (8)
  • October 2008 (1)
  • June 2008 (2)
  • November 2007 (1)
  • October 2007 (1)
  • August 2007 (1)
  • May 2006 (1)
  • January 2006 (1)
  • October 2005 (1)
  • January 2005 (3)
logo.jpg

Digital Marketing for Real Estate Agents

365 days of Social Media Posts designed to build engagement with your audience.

The Real Estate Assistant Playbook

Click here to learn more about the most talked about real estate course
on the market today

The Real Estate Course for All Agents and Assistants.

Services

  • The Ultimate Expired Listing System
  • Listing Coordination
  • Transaction Coordination
  • Office Procedures & Systems
  • Lead Management
  • Website & Blog
  • Social Networking
  • Internet Marketing
  • Branding
  • Business Evaluation
  • Assistant Training
  • Team Training

Connect with Kim Hughes & Company


privacy policy     terms of service     sitemap

PK Hughes, LLC – dba Kim Hughes & Company, a Texas Corporation formed in 1999. .
Kim Hughes & Company offers real estate virtual assistant services to real estate agents by providing strategies with solutions on how to run a successful real estate business including marketing, social media marketing, blogging, not to mention implementing and managing everyday support services.

 

Loading Comments...