What Does Your Email Signature Say About YOU?

It seems every time you turn around, there is a new program targeting real estate agents and promising you more business, more time and a better way to do things.

What if I told you there was something super easy that you can put in place right now for FREE? And, you could put in place right now with only a few minutes of your time? Would you be interested? I would certainly hope you would be, so read on….

It’s your email signature! Every time you send an email, u are given the opportunity to share your electronic business card. All you have to do is set up your signature through your email program. Once you do that, every time you send an email you are sharing all of your contact information. When you get a call from a potential client you email the prospect to follow up, you want them to have all of your information. What if they want to call you or visit your website? Make it easy for them. If they have to look for your information, they may not take the time and may wind up calling another agent that has made their information easier to find.

As you likely know, getting new leads can take A LOT of time. Once you have the leads, you want to make it as easy as possible for them to stay in touch with you. Your email signature is a guarantee that when they are ready to correspond with you they will look at your email signature to get the information to reach out in one way or another. Don’t miss an opportunity just because you didn’t take the time to set this important piece of your business.

When you are setting up your signature, make sure you include the information people need to get in contact with you quickly and easily. The important parts of your signature are the following:

Full Name
Email Address – Even though they can see the email in the body – make it super easy for them to see it all in one place.
Contact numbers (your cell phone is most important)
If you are required to put the broker’s main office number make sure to separate the “Office” from “Direct”
Website – this would be the actual hyper-link
Social media connections. Again, this would be the actual hyper-link.

It is important to include everything that will allow people to connect with you easily but your signature doesn’t have to be too long to accomplish this.

For the items that should direct people to an Internet URL, make sure to hyperlink those items so people can click on the hyperlinks to visit those URLs directly.

Here are some extra tips to ensure you make the most of your email signature:

Set up signatures on all devices and programs you use for email. Make sure to include all email programs you use like webmail or Outlook, mobile phones, tablets, MLS programs, your database or CRM and any other programs that may send out information on your behalf.
Make sure signatures are used for replies and forwards in addition to new emails. If you get added to an email chain in the middle and you reply without this set up, no one will get your information.
If you have a personal email address that is separate from your business email, include a signature there too. You may be sending an email to your kid’s teacher or to an old friend that doesn’t know you are in real estate but that may want to buy or sell a home.

Setting up your signatures everywhere may take you a little time, but it is the equivalent of handing out business cards to every person you send an email to. Don’t you think that is a good use of your time?

If you need an example of a signature line – drop me an email and I will show you mine. Kim@KimHughes.com

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Are you realizing you need to tighten up your business strategies? Here at Kim Hughes & Company we are the experts when it comes to working real estate agents with start-ups, re-organizing, marketing, transaction management and so much more. Visit us at Kim Hughes and Company to download our free Real Estate Checklist. We will show you how to become a powerhouse agent so schedule a 20 minute complimentary call with Kim today and let’s get you organized and create some amazing strategies for your business.

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