Have you ever Googled yourself to see what you can find? While you may have done this early in your career, it is easy to get busy and not think about it again. You may have put a lot of time into your Internet image early in your career, but things change as time passes and the longer it goes, the more may have changed. If you are going to take the time to review your online image, what should you be looking for.
Start by reviewing all your online profiles. This includes your website, social media accounts, brokerage website, email accounts, Zillow, Realtor.com, and anywhere else you have an online profile. Google yourself too. Are there results that come up with the information you aren’t aware of? Make sure you check those out too.
When you review the different accounts, look at the information provided. Is it still current? Does the picture look like you or is it time for a new headshot? Is the contact information in your profiles still correct? Do you have accomplishments that aren’t represented? Have you changed companies? Do your listings display accurately on the sites that should show them? Are people able to figure out how to connect with you quickly from these accounts and websites?
That was a lot of questions so there is a lot to consider and you may potentially have a lot to update. Keeping your online image current is important to improving your business and growing your reach. These accounts will be accessed by clients who have worked with you already, potential clients that may want to work with you, strangers that are comparing you to other agents, real estate agents in other markets that may have a referral, and other brokers that may want to recruit you to work for their company or team.
The most important thing you should ensure is that your accounts are accurate. Spend some time crafting a description of yourself that shares your successes accurately describes your experience, and allows others to see who you really are while not sounding boastful or unprofessional. When you are trying to decide what you should post, review other agents’ profiles and find some you like to use as examples. After you make changes, ask a coworker or friend to review them and share their opinion. Pick someone that will be honest while giving you constructive feedback that will improve your image.
After you get your profiles updated with fresh information, keep them that way. You don’t have to review them monthly but at a minimum once a year, spend a day to make sure they are still accurate and reflect the most current and appealing information about you and your business.
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